One martech vendor's journey to a product and brand overhaul [CMO]
CMO.com.au: As it transitions from Autopilot to Ortto, Aussie founder of the customer data and journey management vendor details the product overhaul that led to a company rebrand.
“We were looking for a solution that was really easy to use, didn’t require a tech team, and would have a robust integration with Salesforce so we could trigger sales communications in a smarter way. Nobody else out there has what Ortto has.”
Mica Shtewi
—Tech Manager
#1 for ease of use
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