Product-led growth has become a mainstay for SaaS, but companies in the early stages are more likely to flounder than flourish if they don’t take the time to build a strong foundation.

What you will learn

This 90-page proven step-by-step guide to PLG is a realistic, no-bullsh*t approach that will help set your product up for organic, long-term growth.

Throughout this ebook, we will answer all your burning PLG questions, including:

• Can product-led and sales-led growth co-exist?

• Should my business have a freemium or free trial model?

• How do I identify, track and optimize towards product-qualifying actions?

• How do I get started with PLG?

• How can I fast-track my customer's 'aha moment'?

• What is the flywheel and should it replace my funnel?

• How do I set goals, track progress, and keep my team accountable?

• How do I reduce churn?

Plus, we’ll go deep on a few PLG-adjacent growth strategies including growth loops and community-led growth.