Acquire, activate and retain subscribers

We've unified your customer, subscription and behavioural data in a single platform, so you can not only understand the most important SaaS metrics – but take action across the entire customer journey.

saas marketing automation

Unleash the power of your customer data with one click integrations:

Brand block - Integrations desktop
Brand block - Integrations mobile

Get closer to your users with a customer data platform designed for SaaS

You talk in sign ups, MRR, engagement and subscriptions — so why doesn't your customer data platform? We've unified your customer, subscription and behavioral data so you can truly understand your customer.

Integrations for solution - SaaS

A single ‘backend’ for your SaaS

The single source of truth you've dreamed about has arrived. Easily view subscription, customer, account, website session and product activity in one place.

Track the most important SaaS activities

Identify and track activities across the entire customer and product lifecycle. Track everything from new trials, to subscriptions to logins and engagement.

Target the right audience

See the SaaS audiences you should target across the customer journey. Easily segment across all of your customer data to build audiences.

Delight your audience at every stage of the journey with personalized, omnichannel messages

Build a better customer experience to acquire, grow and retain your subscribers. Use pre-built campaigns to target each stage of the SaaS customer journey and see the impact of your work on product activation, engagement and MRR.

Go from ‘huh?’ to ‘aha!’ sooner

Automate messages across the customer lifecycle to onboard new users, convert trials and retain existing customers.

Reach customers on every channel

Activate email, SMS, popups, in-app and retargeting messages across the customer journey.

Visualize your impact on MRR

Demonstrate success beyond open rates. See MRR attribution and conversion rates for every campaign.

Solutions SaaS activity based marketing BB 2

Visualize the entire SaaS customer journey to answer tough questions

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Answer once unanswerable questions

Easily build reports that answer questions that span across all of your customer data, such as "Which UTM campaign led to the most signups?".

Track all of your goals with dashboards

Combine the most important metrics in a single dashboard. Easily set goals and share dashboards with your team and investors.

Visualize your entire SaaS funnel

Build funnels and cohorts that show every stage of your SaaS funnel. See drop off points and take action to increase activation, conversion and retention.

Monitor engagement and take action

Define what activities or actions lead to engagement and retention. See engagement score at a glance or automate actions based on changes in engagement.

Ortto brings the customer data platform, customer journey marketing, and customer journey analytics together to grow your SaaS business.

Brand - Customer - SaaS - Desktop
Brand - Customer - SaaS - Mobile

A complete solution for fast-growing SaaS brands

Use A/B testing to improve messages

Optimize user messages with subject line, content and revenue contribution A/B testing.

Track campaign MRR attribution

See how each automated campaign contributes to winning, growing and retaining MRR with built in revenue attribution.

Personalize emails with ALL your data

Easily add dynamic fields to messages including which plan they're subscribed to and their renewal date.

Build and track engagement scores

Use a combination of activities to build engagement scores for each user and organization. Measure and act on engagement.

Write high open rate subject lines with AI

We've trained our AI to help you write better subject lines. Get automatic suggestions to drive your open rates higher.

Send transactional messages

Take full control of the content of each transactional message from your product. Test different messages.

Measure email sentiment with reactions

Allow subscribers to give feedback on every email you send. Use feedback and sentiment to improve your content.

Reach more customers with SMS

Send SMS confirmations and reminders to your customers. Start and respond to SMS conversations.

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Track custom activities

Set up custom activities to track when users take key actions in your platform. Use these to trigger activity-based marketing.

Users Love Us

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"With this tool, we can create customized workflows for different campaigns we run in our organization. It has an easy interface, which allows even a beginner to put their hands on it."
- Adityaa S

GS Review - Adityaa S
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"The templates are very intuitive and easy to use, which allows you to learn more about how to use this platform. In addition, it allows the creation of more creative and personalized email marketing and digital marketing campaigns."
- Alexandra W

G2 Review - Alexandra W
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"The overall outbound and inbound sales process has been streamlined in such a way where we are able to focus on data generation as opposed to following up on on things that can be automated."
- Alexi D

G2 Review - Alexi D
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