If you’ve landed on this blog, it’s likely you’re using or considering using Customer.io to build automated marketing campaigns, but are keen to explore alternative solutions. Perhaps you’re curious about features and capabilities that other solutions offer, or maybe you’re interested in a different price point.

While Customer.io is an intuitive platform used by many for good reason, we’ve made a list of eight Customer.io alternatives that may be a better fit for your business.

1. Ortto

Known for: Combining the CDP, customer journey, and customer journey analytics, allowing businesses to build their growth engine in one unified platform.

Ortto unifies your data sources to unlock a single view of the customer journey, and allows you to craft personalized, omnichannel marketing messages at speed. With Ortto, you can build custom activities that can be used to enter customers into journeys and target them with personalized, omnichannel marketing messages. Building journeys across email, SMS and in-app messaging is incredibly simple and intuitive and, with templates available for common goals like onboarding users and generating feedback, many high-performing journeys can be built in minutes.

Learn more about how the two compare and get a side-by-side comparison in our Customer.io vs. Ortto snapshot.

Key features:

• Visual journey builder

• No-code integrations

• SMS marketing

• In-app messaging

• AI for email and SMS

• Mobile optimized

• Marketing lead database

• Lead scoring and grading

• Single customer view

• Smart segmentation

• Facebook, Google and Twitter ads audience syncing

• Marketing automation templates

• Lead nurturing

• Online behavior tracking

• Custom APIs and integrations

• Known and anonymous visitor tracking

• Impressive dashboards and reporting

2. Iterable

Known for: Being a good fit for B2C marketers building all types of marketing campaigns across all messaging channels (email, web, mobile push notifications, SMS).

Iterable is a customer activation platform that helps brands craft individualized and dynamic communications at scale. With Iterable, marketers can create, optimize, and measure every interaction that occurs during the customer journey.

Top features:

• Building and personalizing emails

• Automated email responses

• Dynamic content

• A/B testing

• Mobile optimized

• Lead nurturing

• Segmentation

• Online behavior tracking

• Basic reporting functionality

3. Braze

Known for: Having a lot of features and being highly customizable.

Braze is a customer engagement platform that helps brands to deliver interactive conversations across channels to forge stronger connections with their customers.

Key features:

• Campaign analysis

• Application attribution

• Customization

• Audience segmentation

• Scheduling

• Triggered notifications

• A/B testing

• Personalization

• Audience insights

• Campaign performance reporting

4. Hubspot Marketing Hub

Known for: Offering all the bells and whistles.

Hubspot Marketing Hub is part of the Hubspot CRM platform, enabling brands to house marketing tools and data in one place to better personalize customer experiences.

Top features:

• Building and personalizing emails

• Automated email responses

• Dynamic content

• Mobile optimized

• Lead nurturing

• Segmentation

• Online behavior tracking

• Automated alerts and tasks

• Basic reporting

5. Omnisend

Known for: Omnichannel marketing.

With Omnisend, marketers can build automated custom workflows for all stages of the customer journey. The omnichannel functionality provides greater control over customer interactions across multiple channels in addition to email – SMS, social media, website, etc.

Key features:

• Build and personalize emails

• Automated email responses

• Dynamic content

• Mobile optimized

• Segmentation

• Online behavior tracking

• Basic reporting

• ROI analytics

6. ActiveCampaign

Known for: Simplicity and ease-of-use – a good fit for smaller businesses.

ActiveCampaign is a customer experience platform that helps brands around the world engage with their customers through pre-built automations for email, social, messaging and chat to enable better personalization.

Key features:

• Building and personalizing emails

• Automated email responses

• Dynamic content

• Mobile optimized

• Segmentation

• Lead nurturing

• Online behavior tracking

• Automated alerts and tasks

7. Klaviyo

Known for: Facilitating personalized marketing experiences across owned channels.

Klaviyo is a growth marketing platform that promises to create seamless, high-value customer relationships. Marketers can use Klaviyo to curate personalized customer experiences across channels like SMS, email, web, and in-app notifications.

Key features:

• Building and personalizing emails

• Sending outbound emails

• Automated email responses

• Manage email deliverability

• A/B testing

• Mobile optimized

• Segmentation

• Basic reporting

• Web analytics

• Revenue analytics

8. Emarsys

Known for: Driving customer engagement through omnichannel strategies.

Emarsys is a SAP company that aligns business’ desired outcomes with omnichannel customer engagement strategies to accelerate time-to-value and deliver one-to-one customer experiences to produce measurable results.

Key features:

• Building and personalizing emails

• Sending outbound emails

• Dynamic content

• A/B testing

• Mobile optimized

• Marketing lead database

• Data quality management

• Segmentation

• Online behavior tracking

• Basic reporting

Final word

If Customer.io isn’t the right-fit tool for your business, there may be a tool listed above that is. Try Ortto for free today.