Deep dives

SaaS marketing SaaS Trends Artificial intelligence Product-led growth

7 SaaS trends to watch in 2023

As we enter 2023, SaaS marketers and industry leaders are looking to reset and refresh with new tactics for growth, smarter tools to support smaller teams, and new ways of working with AI.

Ecommerce Artificial intelligence Customer journey Marketing automation Content marketing SaaS SaaS marketing Business to business Business to consumer Personalization Email marketing Trends

What does personalization in marketing look like in 2023?

With each passing year, personalization seems to get more… personal. In this piece, we share the personalization trends that marketers are implementing in their 2023 strategy.

Customer journey Growth SaaS SaaS marketing Business to business

The guide to lead scoring in SaaS and B2B

An abundance of leads is a positive thing. Until you discover that only a small portion of those leads are actually converting. Enter: Lead scoring.

Ecommerce Customer journey Customer experience Marketing automation SMS marketing SaaS SaaS marketing Customer data platform Business to business Business to consumer Personalization Email marketing

Everything you need to know about dunning emails

Payments decline all the time, but with the right dunning email strategy, you can recover missed payments while keeping your customer experience positive. Here’s how to optimize dunning emails to prevent involuntary churn.

Analytics

Everything you need to know about attribution models

Find out what attribution models are, why they are so important to marketers, the most common types of attribution modeling, and how Ortto can help you with attribution at every stage of the customer journey.

Social media Business to business

Everything you need to know about B2B Linkedin marketing

Are you ready to boost your content, drive high-quality leads and reach your target audience? We cover all the important optimizations to drive success.

Ecommerce SMS marketing Personalization Customer experience Customer journey Business to consumer Email marketing

Everything you need to know about the ecommerce customer journey

Identifying how to engage customers at different stages of the customer journey will help you turn prospective customers into paying customers and paying customers into brand advocates.

Product news Growth SaaS marketing Ecommerce Social media SaaS

The ultimate guide to lookalike audiences

earn what a lookalike audience is, when to use them, and how lookalike algorithms work on different ad platforms.

Business to business Business to consumer Ecommerce SaaS Content marketing Product-led growth Customer data platform Marketing automation

A-Z guide to marketing automation

Everything you need to know about marketing automation from A/B Testing to word of mouth marketing and everything in between.

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“We were looking for a solution that was really easy to use, didn’t require a tech team, and would have a robust integration with Salesforce so we could trigger sales communications in a smarter way. Nobody else out there has what Ortto has.”

Mica Shtewi

—

Tech Manager

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