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Deep dives

What is lead scoring
The guide to lead scoring in SaaS and B2B

An abundance of leads is a positive thing. Until you discover that only a small portion of those leads are actually converting. Enter: Lead scoring.

dunning emails blog image
Everything you need to know about dunning emails

Payments decline all the time, but with the right dunning email strategy, you can recover missed payments while keeping your customer experience positive. Here’s how to optimize dunning emails to prevent involuntary churn.

marketing attribution models
Everything you need to know about attribution models

Find out what attribution models are, why they are so important to marketers, the most common types of attribution modeling, and how Ortto can help you with attribution at every stage of the customer journey.

LinkedIn B2B Marketing
Everything you need to know about B2B Linkedin marketing

Are you ready to boost your content, drive high-quality leads and reach your target audience? We cover all the important optimizations to drive success.

Ecommerce customer journey
Everything you need to know about the ecommerce customer journey

Identifying how to engage customers at different stages of the customer journey will help you turn prospective customers into paying customers and paying customers into brand advocates.

What is a lookalike audience
The ultimate guide to building lookalike audiences

Learn how to build audience segments in Ortto, and share them directly with Facebook, Google and Twitter to create lookalike audiences that can be targeted in ads.

marketing automation dictionary
A-Z guide to marketing automation

Everything you need to know about marketing automation from A/B Testing to word of mouth marketing and everything in between.

Growth marketing strategies
Growth marketing strategies for every stage of the funnel

Scale your business at every stage of the customer journey. We found the best growth marketing strategies to get you started.

product led growth strategy
Is product-led growth the right strategy for your SaaS?

The ultimate product-led growth deep dive including a definition, benefits, and how to start implementing product-led growth in your business.

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Showing 1 - 9 of 26 results

Mosaic
Mosaic

“We were looking for a solution that was really easy to use, didn’t require a tech team, and would have a robust integration with Salesforce so we could trigger sales communications in a smarter way. Nobody else out there has what Ortto has.

Mica Shtewi
Tech Manager