Marketing Automation Platform
Build better journeys
Drive growth at every stage of the lifecycle with a visual marketing automation solution, built on a foundation of complete customer data.
Update record
Sales assignment
Send email
Select a time for demo
Do they match this filter?
Demo booked
Exit
Exit
Do they match this condition?
Book a demo form completed
Yes
No
Exit
Add shape
Send an email to subscribers
SMS
Send an SMS to subscribers
Push notification
Send a push notification to subscribers
Action
Complete an action
Delay
Wait a period of time
Condition
Split the journey with a condition
Filter
Wait until they match a filter
Split
Split the journey with percentages
Trial onboarding
Not yet published
Publish
Visual journey builder
Orchestrate messages across channels
Reach your audience where they prefer with cohesive messages across email, SMS, web & mobile push, and advertising platforms.
Visual journey builder
Orchestrate messages across channels
Reach your audience where they prefer with cohesive messages across email, SMS, web & mobile push, and advertising platforms.
Visual journey builder
Orchestrate messages across channels
Reach your audience where they prefer with cohesive messages across email, SMS, web & mobile push, and advertising platforms.
Visual journey builder
Orchestrate messages across channels
Reach your audience where they prefer with cohesive messages across email, SMS, web & mobile push, and advertising platforms.
Precise delay controls
Deliver messages at the right time based on a predefined amount of time, a specific date, or a dynamic date.
Transactional messages
Automate transactional emails for important updates that even unsubscribers will receive.
Version control
With our marketing automation tools, you can see a history of any changes made and revert back to past versions.
Precise delay controls
Deliver messages at the right time based on a predefined amount of time, a specific date, or a dynamic date.
Transactional messages
Automate transactional emails for important updates that even unsubscribers will receive.
Version control
With our marketing automation tools, you can see a history of any changes made and revert back to past versions.
Precise delay controls
Deliver messages at the right time based on a predefined amount of time, a specific date, or a dynamic date.
Transactional messages
Automate transactional emails for important updates that even unsubscribers will receive.
Version control
With our marketing automation tools, you can see a history of any changes made and revert back to past versions.
Precise delay controls
Deliver messages at the right time based on a predefined amount of time, a specific date, or a dynamic date.
Transactional messages
Automate transactional emails for important updates that even unsubscribers will receive.
Version control
With our marketing automation tools, you can see a history of any changes made and revert back to past versions.
Integrated Customer Data Platform
Target and personalize with precision
Access real-time demographic and event-based customer data from Ortto’s Customer Data Platform (CDP), so every messages is timely, relevant and personalized.
Integrated Customer Data Platform
Target and personalize with precision
Access real-time demographic and event-based customer data from Ortto’s Customer Data Platform (CDP), so every messages is timely, relevant and personalized.
Integrated Customer Data Platform
Target and personalize with precision
Access real-time demographic and event-based customer data from Ortto’s Customer Data Platform (CDP), so every messages is timely, relevant and personalized.
Integrated Customer Data Platform
Target and personalize with precision
Access real-time demographic and event-based customer data from Ortto’s Customer Data Platform (CDP), so every messages is timely, relevant and personalized.
Event-based data model
Use real-time customer data to trigger entry and exit criteria plus split paths and messages.
Custom audiences
Segment complete customer data and build audiences with intuitive filters in Ortto’s built-in CDP.
Dynamic personalization
Use customer data to add dynamic content and personalize messages at scale.
Event-based data model
Use real-time customer data to trigger entry and exit criteria plus split paths and messages.
Custom audiences
Segment complete customer data and build audiences with intuitive filters in Ortto’s built-in CDP.
Dynamic personalization
Use customer data to add dynamic content and personalize messages at scale.
Event-based data model
Use real-time customer data to trigger entry and exit criteria plus split paths and messages.
Custom audiences
Segment complete customer data and build audiences with intuitive filters in Ortto’s built-in CDP.
Dynamic personalization
Use customer data to add dynamic content and personalize messages at scale.
Event-based data model
Use real-time customer data to trigger entry and exit criteria plus split paths and messages.
Custom audiences
Segment complete customer data and build audiences with intuitive filters in Ortto’s built-in CDP.
Dynamic personalization
Use customer data to add dynamic content and personalize messages at scale.
Task automation
Improve productivity and marketing impact
Automate actions in integrated tools and trigger alerts so your team can spend less time on admin and more time on strategic work.
Task automation
Improve productivity and marketing impact
Automate actions in integrated tools and trigger alerts so your team can spend less time on admin and more time on strategic work.
Task automation
Improve productivity and marketing impact
Automate actions in integrated tools and trigger alerts so your team can spend less time on admin and more time on strategic work.
Task automation
Improve productivity and marketing impact
Automate actions in integrated tools and trigger alerts so your team can spend less time on admin and more time on strategic work.
Notifications & alerts
Keep up-to-day with notifications delivered straight to your inbox or via Slack.
Bi-directional integrations
Automatically update data in connected platforms like Salesforce, Hubspot CRM, Pipedrive and more.
User permissions
Reduce marketing mishaps with permissions to manage who has access to create campaigns, and who has access to send them.
Notifications & alerts
Keep up-to-day with notifications delivered straight to your inbox or via Slack.
Bi-directional integrations
Automatically update data in connected platforms like Salesforce, Hubspot CRM, Pipedrive and more.
User permissions
Reduce marketing mishaps with permissions to manage who has access to create campaigns, and who has access to send them.
Notifications & alerts
Keep up-to-day with notifications delivered straight to your inbox or via Slack.
Bi-directional integrations
Automatically update data in connected platforms like Salesforce, Hubspot CRM, Pipedrive and more.
User permissions
Reduce marketing mishaps with permissions to manage who has access to create campaigns, and who has access to send them.
Notifications & alerts
Keep up-to-day with notifications delivered straight to your inbox or via Slack.
Bi-directional integrations
Automatically update data in connected platforms like Salesforce, Hubspot CRM, Pipedrive and more.
User permissions
Reduce marketing mishaps with permissions to manage who has access to create campaigns, and who has access to send them.
Reports and Analytics
Iterate for better results
Understand how campaigns are impacting key metrics, optimize messages with AI, and execute A/B tests to move the needle faster.
Reports and Analytics
Iterate for better results
Understand how campaigns are impacting key metrics, optimize messages with AI, and execute A/B tests to move the needle faster.
Reports and Analytics
Iterate for better results
Understand how campaigns are impacting key metrics, optimize messages with AI, and execute A/B tests to move the needle faster.
Reports and Analytics
Iterate for better results
Understand how campaigns are impacting key metrics, optimize messages with AI, and execute A/B tests to move the needle faster.
Revenue attribution
See how your lifecycle programs impact revenue, holistically or at the individual campaign level.
Predictive & generative AI
Get subject line suggestions and content recommendations plus predict email open rates – before you hit send.
Experimentation
A/B test single or multiple messages within a journey to find winning combinations.
Revenue attribution
See how your lifecycle programs impact revenue, holistically or at the individual campaign level.
Predictive & generative AI
Get subject line suggestions and content recommendations plus predict email open rates – before you hit send.
Experimentation
A/B test single or multiple messages within a journey to find winning combinations.
Revenue attribution
See how your lifecycle programs impact revenue, holistically or at the individual campaign level.
Predictive & generative AI
Get subject line suggestions and content recommendations plus predict email open rates – before you hit send.
Experimentation
A/B test single or multiple messages within a journey to find winning combinations.
Revenue attribution
See how your lifecycle programs impact revenue, holistically or at the individual campaign level.
Predictive & generative AI
Get subject line suggestions and content recommendations plus predict email open rates – before you hit send.
Experimentation
A/B test single or multiple messages within a journey to find winning combinations.
“What attracted us to Ortto was that it combined a customer-data platform and marketing automation platform in one system, so that we could send our emails to the right people straight from Ortto.”
Nicklas Aabech
·
Digital Marketing Manager
“What attracted us to Ortto was that it combined a customer-data platform and marketing automation platform in one system, so that we could send our emails to the right people straight from Ortto.”
Nicklas Aabech
·
Digital Marketing Manager
“What attracted us to Ortto was that it combined a customer-data platform and marketing automation platform in one system, so that we could send our emails to the right people straight from Ortto.”
Nicklas Aabech
·
Digital Marketing Manager
“What attracted us to Ortto was that it combined a customer-data platform and marketing automation platform in one system, so that we could send our emails to the right people straight from Ortto.”
Nicklas Aabech
·
Digital Marketing Manager
Templates
Start with a template, then make it yours.
Discover new ways to engage, convert and retain with pre-built, customizable journey templates, based on marketing best practices: all using the same marketing automation platform.
Templates
Start with a template, then make it yours.
Discover new ways to engage, convert and retain with pre-built, customizable journey templates, based on marketing best practices: all using the same marketing automation platform.
Templates
Start with a template, then make it yours.
Discover new ways to engage, convert and retain with pre-built, customizable journey templates, based on marketing best practices: all using the same marketing automation platform.
Templates
Start with a template, then make it yours.
Discover new ways to engage, convert and retain with pre-built, customizable journey templates, based on marketing best practices: all using the same marketing automation platform.
Explore related features
Explore related features
Explore related features
Explore related features
Frequently asked questions
What is marketing automation?
Marketing automation refers to the act of using software to automate repetitive tasks like email marketing, SMS marketing, and popups or widgets so you can scale personalized and timely communications, without overburdening your marketing team with busy work. Businesses have faced many challenges since customers came to expect personalized, omnichannel marketing experiences.
Marketing automation helps you overcome these pain points, allowing you to use your data to trigger communications across the entire customer lifecycle and personalize content in email, SMS, and more. This means you can create and automate things like lead nurture funnels that trigger when a customer takes a specific action like downloading an ebook or requesting a demo. A marketing automation platform like Ortto will allow you to create omnichannel journeys across the entire customer lifecycle, from the aforementioned lead nurture playbooks to onboarding experiences, customer engagement to feedback and advocacy.
Ortto is unique because it brings marketing automation together with a customer data platform and analytics in a single tool, to allow you to create highly-personalized journeys and report on user behavior, attribution, and key metrics. Our visual journey designer allows you to create omnichannel journeys with ease, use customer data to personalize content, and create workflows to automate repetitive tasks.
Who uses marketing automation?
Every business can benefit from marketing automation. If you are generating new leads, marketing automation will ensure that you are able to nurture those leads into paying customers and keep them engaged throughout their journey. In a platform like Ortto, you can also track the impact of marketing campaigns including email and SMS to optimize communications and nudge more users to take the actions that matter to your business.
Whether you’re new to marketing automation or looking for a more powerful, simple solution for your customer journeys, Ortto includes a wide range of features and tools to ensure your marketing automation efforts are a step above your competitors. With Ortto, even the most complicated omnichannel journeys can be easily personalized and automated thanks to features like precise delay controls, split paths, timezone sending, dynamic content fields, and AI support.
I want to learn more about how marketing automation can help my business grow. Where do I go?
If you want to maximize your business growth through marketing automation, start by getting to know who your customers are and what their journey looks like. Ortto can help you do this with robust and easy-to-use reporting and dashboards. You will also want to speak to your sales and support teams to better understand the more qualitative aspects of your customer’s journey, and get a sense of what your customer is searching for when they approach your business, the roadblocks they come up against or pain points they have with other solutions, and how you can deliver more relevant, targeted content to help nudge them along the journey.
We have a range of helpful content available to help you along the next steps:
For more resources, visit the Ortto blog.
Types of marketing automation
There are many different types of marketing automation including:
Email marketing automation
Social media automation
CRM automation
SMS marketing automation
Analytics and segmentation automation
Marketing and sales workflow automation
Many modern marketing automation tools, including Ortto, cover a number of different types in the one tool. For example, in Ortto you can create and automate email and SMS marketing campaigns, marketing and sales workflows, analytics and segmentation automation, and more in the one journey. This saves you time and money, and gives you a more holistic view of the end-to-end customer journey and the impact of campaigns on your bottom line.
Why Ortto?
Ortto customers are calling us, “the marketing automation buddy your customers will love” for a reason. Ortto brings marketing automation, customer data, and analytics together to allow you to create marketing journeys and playbooks that are hyper-personalized, omnichannel, and optimized to help you reach your goals. With Ortto’s visual journey builder, you can create customer journeys that include email and SMS, plus automate repetitive tasks like updating records in your CRM or sending reports to your team. Our simple playbooks allow you to create lead nurture campaigns with ease.
Frequently asked questions
What is marketing automation?
Marketing automation refers to the act of using software to automate repetitive tasks like email marketing, SMS marketing, and popups or widgets so you can scale personalized and timely communications, without overburdening your marketing team with busy work. Businesses have faced many challenges since customers came to expect personalized, omnichannel marketing experiences.
Marketing automation helps you overcome these pain points, allowing you to use your data to trigger communications across the entire customer lifecycle and personalize content in email, SMS, and more. This means you can create and automate things like lead nurture funnels that trigger when a customer takes a specific action like downloading an ebook or requesting a demo. A marketing automation platform like Ortto will allow you to create omnichannel journeys across the entire customer lifecycle, from the aforementioned lead nurture playbooks to onboarding experiences, customer engagement to feedback and advocacy.
Ortto is unique because it brings marketing automation together with a customer data platform and analytics in a single tool, to allow you to create highly-personalized journeys and report on user behavior, attribution, and key metrics. Our visual journey designer allows you to create omnichannel journeys with ease, use customer data to personalize content, and create workflows to automate repetitive tasks.
Who uses marketing automation?
Every business can benefit from marketing automation. If you are generating new leads, marketing automation will ensure that you are able to nurture those leads into paying customers and keep them engaged throughout their journey. In a platform like Ortto, you can also track the impact of marketing campaigns including email and SMS to optimize communications and nudge more users to take the actions that matter to your business.
Whether you’re new to marketing automation or looking for a more powerful, simple solution for your customer journeys, Ortto includes a wide range of features and tools to ensure your marketing automation efforts are a step above your competitors. With Ortto, even the most complicated omnichannel journeys can be easily personalized and automated thanks to features like precise delay controls, split paths, timezone sending, dynamic content fields, and AI support.
I want to learn more about how marketing automation can help my business grow. Where do I go?
If you want to maximize your business growth through marketing automation, start by getting to know who your customers are and what their journey looks like. Ortto can help you do this with robust and easy-to-use reporting and dashboards. You will also want to speak to your sales and support teams to better understand the more qualitative aspects of your customer’s journey, and get a sense of what your customer is searching for when they approach your business, the roadblocks they come up against or pain points they have with other solutions, and how you can deliver more relevant, targeted content to help nudge them along the journey.
We have a range of helpful content available to help you along the next steps:
For more resources, visit the Ortto blog.
Types of marketing automation
There are many different types of marketing automation including:
Email marketing automation
Social media automation
CRM automation
SMS marketing automation
Analytics and segmentation automation
Marketing and sales workflow automation
Many modern marketing automation tools, including Ortto, cover a number of different types in the one tool. For example, in Ortto you can create and automate email and SMS marketing campaigns, marketing and sales workflows, analytics and segmentation automation, and more in the one journey. This saves you time and money, and gives you a more holistic view of the end-to-end customer journey and the impact of campaigns on your bottom line.
Why Ortto?
Ortto customers are calling us, “the marketing automation buddy your customers will love” for a reason. Ortto brings marketing automation, customer data, and analytics together to allow you to create marketing journeys and playbooks that are hyper-personalized, omnichannel, and optimized to help you reach your goals. With Ortto’s visual journey builder, you can create customer journeys that include email and SMS, plus automate repetitive tasks like updating records in your CRM or sending reports to your team. Our simple playbooks allow you to create lead nurture campaigns with ease.
Frequently asked questions
What is marketing automation?
Marketing automation refers to the act of using software to automate repetitive tasks like email marketing, SMS marketing, and popups or widgets so you can scale personalized and timely communications, without overburdening your marketing team with busy work. Businesses have faced many challenges since customers came to expect personalized, omnichannel marketing experiences.
Marketing automation helps you overcome these pain points, allowing you to use your data to trigger communications across the entire customer lifecycle and personalize content in email, SMS, and more. This means you can create and automate things like lead nurture funnels that trigger when a customer takes a specific action like downloading an ebook or requesting a demo. A marketing automation platform like Ortto will allow you to create omnichannel journeys across the entire customer lifecycle, from the aforementioned lead nurture playbooks to onboarding experiences, customer engagement to feedback and advocacy.
Ortto is unique because it brings marketing automation together with a customer data platform and analytics in a single tool, to allow you to create highly-personalized journeys and report on user behavior, attribution, and key metrics. Our visual journey designer allows you to create omnichannel journeys with ease, use customer data to personalize content, and create workflows to automate repetitive tasks.
Who uses marketing automation?
Every business can benefit from marketing automation. If you are generating new leads, marketing automation will ensure that you are able to nurture those leads into paying customers and keep them engaged throughout their journey. In a platform like Ortto, you can also track the impact of marketing campaigns including email and SMS to optimize communications and nudge more users to take the actions that matter to your business.
Whether you’re new to marketing automation or looking for a more powerful, simple solution for your customer journeys, Ortto includes a wide range of features and tools to ensure your marketing automation efforts are a step above your competitors. With Ortto, even the most complicated omnichannel journeys can be easily personalized and automated thanks to features like precise delay controls, split paths, timezone sending, dynamic content fields, and AI support.
I want to learn more about how marketing automation can help my business grow. Where do I go?
If you want to maximize your business growth through marketing automation, start by getting to know who your customers are and what their journey looks like. Ortto can help you do this with robust and easy-to-use reporting and dashboards. You will also want to speak to your sales and support teams to better understand the more qualitative aspects of your customer’s journey, and get a sense of what your customer is searching for when they approach your business, the roadblocks they come up against or pain points they have with other solutions, and how you can deliver more relevant, targeted content to help nudge them along the journey.
We have a range of helpful content available to help you along the next steps:
For more resources, visit the Ortto blog.
Types of marketing automation
There are many different types of marketing automation including:
Email marketing automation
Social media automation
CRM automation
SMS marketing automation
Analytics and segmentation automation
Marketing and sales workflow automation
Many modern marketing automation tools, including Ortto, cover a number of different types in the one tool. For example, in Ortto you can create and automate email and SMS marketing campaigns, marketing and sales workflows, analytics and segmentation automation, and more in the one journey. This saves you time and money, and gives you a more holistic view of the end-to-end customer journey and the impact of campaigns on your bottom line.
Why Ortto?
Ortto customers are calling us, “the marketing automation buddy your customers will love” for a reason. Ortto brings marketing automation, customer data, and analytics together to allow you to create marketing journeys and playbooks that are hyper-personalized, omnichannel, and optimized to help you reach your goals. With Ortto’s visual journey builder, you can create customer journeys that include email and SMS, plus automate repetitive tasks like updating records in your CRM or sending reports to your team. Our simple playbooks allow you to create lead nurture campaigns with ease.
Frequently asked questions
What is marketing automation?
Marketing automation refers to the act of using software to automate repetitive tasks like email marketing, SMS marketing, and popups or widgets so you can scale personalized and timely communications, without overburdening your marketing team with busy work. Businesses have faced many challenges since customers came to expect personalized, omnichannel marketing experiences.
Marketing automation helps you overcome these pain points, allowing you to use your data to trigger communications across the entire customer lifecycle and personalize content in email, SMS, and more. This means you can create and automate things like lead nurture funnels that trigger when a customer takes a specific action like downloading an ebook or requesting a demo. A marketing automation platform like Ortto will allow you to create omnichannel journeys across the entire customer lifecycle, from the aforementioned lead nurture playbooks to onboarding experiences, customer engagement to feedback and advocacy.
Ortto is unique because it brings marketing automation together with a customer data platform and analytics in a single tool, to allow you to create highly-personalized journeys and report on user behavior, attribution, and key metrics. Our visual journey designer allows you to create omnichannel journeys with ease, use customer data to personalize content, and create workflows to automate repetitive tasks.
Who uses marketing automation?
Every business can benefit from marketing automation. If you are generating new leads, marketing automation will ensure that you are able to nurture those leads into paying customers and keep them engaged throughout their journey. In a platform like Ortto, you can also track the impact of marketing campaigns including email and SMS to optimize communications and nudge more users to take the actions that matter to your business.
Whether you’re new to marketing automation or looking for a more powerful, simple solution for your customer journeys, Ortto includes a wide range of features and tools to ensure your marketing automation efforts are a step above your competitors. With Ortto, even the most complicated omnichannel journeys can be easily personalized and automated thanks to features like precise delay controls, split paths, timezone sending, dynamic content fields, and AI support.
I want to learn more about how marketing automation can help my business grow. Where do I go?
If you want to maximize your business growth through marketing automation, start by getting to know who your customers are and what their journey looks like. Ortto can help you do this with robust and easy-to-use reporting and dashboards. You will also want to speak to your sales and support teams to better understand the more qualitative aspects of your customer’s journey, and get a sense of what your customer is searching for when they approach your business, the roadblocks they come up against or pain points they have with other solutions, and how you can deliver more relevant, targeted content to help nudge them along the journey.
We have a range of helpful content available to help you along the next steps:
For more resources, visit the Ortto blog.
Types of marketing automation
There are many different types of marketing automation including:
Email marketing automation
Social media automation
CRM automation
SMS marketing automation
Analytics and segmentation automation
Marketing and sales workflow automation
Many modern marketing automation tools, including Ortto, cover a number of different types in the one tool. For example, in Ortto you can create and automate email and SMS marketing campaigns, marketing and sales workflows, analytics and segmentation automation, and more in the one journey. This saves you time and money, and gives you a more holistic view of the end-to-end customer journey and the impact of campaigns on your bottom line.
Why Ortto?
Ortto customers are calling us, “the marketing automation buddy your customers will love” for a reason. Ortto brings marketing automation, customer data, and analytics together to allow you to create marketing journeys and playbooks that are hyper-personalized, omnichannel, and optimized to help you reach your goals. With Ortto’s visual journey builder, you can create customer journeys that include email and SMS, plus automate repetitive tasks like updating records in your CRM or sending reports to your team. Our simple playbooks allow you to create lead nurture campaigns with ease.
Pricing
Integrations
Pricing
Integrations
Pricing
Integrations