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Segment Integration

Use your segment data to create personalized, multi-channel experiences across the entire customer lifecycle.


When you connect to Segment all of the customer data you collect from your web & mobile apps or servers gets sent directly to Ortto. Once the data is in Ortto, you can segment key audiences based on a huge range of filtering options, demographic, geographic, firmographic or behavioral. You can then use these audiences to send automated playbooks, custom build automated journey workflows, emails, and SMS to create personalized, multi-channel customer interactions. 

With Segment and Ortto you'll be able to:

  • Build automated customer journey workflows with email, SMS, pop-ups and forms.

  • Trigger messaging from custom actions or events.

  • Automate welcome messages, onboarding, abandoned carts, sales playbooks and more.

  • Use prebuilt campaigns to create the most effective customer journeys. Emails are automatically styled like your website.

  • Use Ortto’s AI to write high performing email subject lines, engaging SMS and email content.

  • Attribute revenue, you will be able to see the impact from your marketing campaigns.

  • Use BI reporting and dashboards to track key metrics.


These leading brands are growing with Ortto

These leading brands are growing with Ortto

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With this tool, we can create customized workflows for different campaigns we run in our organization. It has an easy interface, which allows even a beginner to put their hands on it.

GS Review - Adityaa S
g2 stars

The templates are very intuitive and easy to use, which allows you to learn more about how to use this platform. In addition, it allows the creation of more creative and personalized email marketing and digital marketing campaigns.

G2 Review - Alexandra W
g2 stars

The overall outbound and inbound sales process has been streamlined in such a way where we are able to focus on data generation as opposed to following up on on things that can be automated.

G2 Review - Alexi D