Head to the data sources section of your Ortto account.
Click on the add new data source button.
Follow the prompts to sync your Google Ads account.
You will now be able to see, create and sync audiences to your Google advertising.
Show up when people search for what you offer
Google is where people search for what to do, where to go, and what to buy. Your ad can appear on Google at the very moment someone is looking for products or services like yours. Whether they’re on desktop or mobile, a well-timed ad can turn people into valuable customers.
Integration built by Ortto
Best for marketers and driving qualified traffic
Superpower is relevancy. Google ads put your business in front of people looking for products like yours.
CPC (cost per click)
When you connect Google Ads you'll combine your Google Ads campaign data with your customer data, allowing you to automate marketing campaigns for new leads and leverage your first-party audience data for advertising.
With Google Ads and Ortto, you'll be able to:
Automate customer journeys for new leads generated via Google Ads.
Sync audiences from your CDP to Google Ads.
Exclude known users from seeing your ads.
Retarget to people who have visited your website but didn't purchase.
Advertise new and relevant product offerings to your best customers.
Create lookalike audiences for prospecting activity.
When you connect the Google Ads data source, all of your lead data from Google Ads will be synced and a new object will be added to your customer data platform where you can view all of the relevant contacts from Google Ads.
These leading brands are growing with Ortto
"With this tool, we can create customized workflows for different campaigns we run in our organization. It has an easy interface, which allows even a beginner to put their hands on it."
- Adityaa S
"The templates are very intuitive and easy to use, which allows you to learn more about how to use this platform. In addition, it allows the creation of more creative and personalized email marketing and digital marketing campaigns."
- Alexandra W
"The overall outbound and inbound sales process has been streamlined in such a way where we are able to focus on data generation as opposed to following up on on things that can be automated."
- Alexi D