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Google Ads Integration

Automatically sync new leads from Google Ads lead forms. Use your first-party data to sync audiences for retargeting and lookalike campaigns.

Google Ads Integration - Hero Image
Capture new leads

Automatically capture new Google Ads lead form submissions and send automated nurture sequences to follow-up.

Sync your audiences

Send audiences from your CDP to Google Ads so you can retarget users who didn't convert.

Grow with lookalikes

Expand your reach. By creating lookalike audiences you can leverage your data to find people who are similar to your best customers.

Description

When you connect Google Ads you'll combine your Google Ads campaign data with your customer data, allowing you to automate marketing campaigns for new leads and leverage your first-party audience data for advertising.

With Google Ads and Ortto, you'll be able to:

  • Automate customer journeys for new leads generated via Google Ads.

  • Sync audiences from your CDP to Google Ads.

  • Exclude known users from seeing your ads.

  • Retarget to people who have visited your website but didn't purchase.

  • Advertise new and relevant product offerings to your best customers.

  • Create lookalike audiences for prospecting activity.

When you connect the Google Ads data source, all of your lead data from Google Ads will be synced and a new object will be added to your customer data platform where you can view all of the relevant contacts from Google Ads.

These leading brands are growing with Ortto

These leading brands are growing with Ortto

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With this tool, we can create customized workflows for different campaigns we run in our organization. It has an easy interface, which allows even a beginner to put their hands on it.

GS Review - Adityaa S
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The templates are very intuitive and easy to use, which allows you to learn more about how to use this platform. In addition, it allows the creation of more creative and personalized email marketing and digital marketing campaigns.

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The overall outbound and inbound sales process has been streamlined in such a way where we are able to focus on data generation as opposed to following up on on things that can be automated.

G2 Review - Alexi D