How to integrate with Google in just a few clicks

Google Ads Integration

01

Head to the data sources section of your Ortto account.

02

Click on the add new data source button.

03

Follow the prompts to sync your Google Ads account.

04

You will now be able to see, create and sync audiences to your Google advertising.

Connect your Google customer data to unlock growth

Our data sources allow you to track the most
important customer activities, and send
automated, personalized omnichannel messages,
All within one, centralized "back end".

With our Google Ads integration you can...

Automatically capture new Google leads

Automatically capture new Google leads

Capture leads from Google and send automated nurture sequences.

Sync audiences and retarget users who didn't convert

Sync audiences and retarget users who didn't convert

Re-engage customers and recover lost revenue.

Expand your reach with lookalike audiences

Expand your reach with lookalike audiences

Leverage your Ortto data to find people who are similar to your best customers.

Exclude known users from seeing your ads

Exclude known users from seeing your ads

Advertise more effectively and control who sees and doesn't see your ads.

About Google Ads

Show up when people search for what you offer

Google is where people search for what to do, where to go, and what to buy. Your ad can appear on Google at the very moment someone is looking for products or services like yours. Whether they’re on desktop or mobile, a well-timed ad can turn people into valuable customers.

  • Documentation

    Documentation

    doc
    Integration built by Ortto

    Integration built by Ortto

    Best for marketers and driving qualified traffic

    Best for marketers and driving qualified traffic

    Superpower is relevancy. Google ads put your business in front of people looking for products like yours.

    Superpower is relevancy. Google ads put your business in front of people looking for products like yours.

    CPC (cost per click)

    CPC (cost per click)

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    Description

    When you connect Google Ads you'll combine your Google Ads campaign data with your customer data, allowing you to automate marketing campaigns for new leads and leverage your first-party audience data for advertising.

    With Google Ads and Ortto, you'll be able to:

    • Automate customer journeys for new leads generated via Google Ads.

    • Sync audiences from your CDP to Google Ads.

    • Exclude known users from seeing your ads.

    • Retarget to people who have visited your website but didn't purchase.

    • Advertise new and relevant product offerings to your best customers.

    • Create lookalike audiences for prospecting activity.

    When you connect the Google Ads data source, all of your lead data from Google Ads will be synced and a new object will be added to your customer data platform where you can view all of the relevant contacts from Google Ads.

    These leading brands are growing with Ortto

    These leading brands are growing with Ortto

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