Personalization content hub

Learn about personalization, in our content hub full of blogs, ebooks, webinars, infographics and more. From 101 guides to expert tips and tricks, step-by-step guides to trends, we’ve got your content needs covered.

Personalization
What is first party data
Blog guides

Blog

What is first party data

With the death of cookies looming, it’s never been so important to collect first-party data. These 8 strategies will help future-proof your company.

Blog guides

Blog

Salesforce custom objects

Learn how to leverage your Salesforce custom object values to personalize email and SMS communications for your leads and customers.

should i gate my content?
Blog guides

Blog

Gated vs ungated content

The gated vs. ungated content debate gets marketers fired up. So what’s the correct answer? Or is it even that simple?

How to use custom fields
Blog guides

Blog

How to use custom fields

When you create custom fields, you can get a deeper understanding of your customer’s behavior to create more personalized experiences.

Onboarding customer journey
Blog guides

Blog

Onboarding customer journey

Make your data work for you and take your company’s onboarding journey to the next level. Here’s 7 data points to start using today.

email deliverabiilty ebook
Ebook

Ebook

Ebook: The guide to email deliverability

The guide to email deliverability
customer engagement strategies
Blog guides

Blog

Customer engagement strategies

It costs more to acquire new customers than it does to retain existing ones. Here are 8 customer engagement strategies to help you hold onto your valued customers.

Customer feedback tools
Blog guides

Blog

Customer feedback tools

Looking for a customer feedback tool? We’ve done the hard work for you and listed 19 of the best tools so that you can find the best-fit solution for your business.

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