Waste Dynamics
—How Waste Dynamics (AKA Dumpsters.com) Cut Costs and Streamlined Marketing with Ortto
30%
reduction in ESP costs
6 weeks
fully migrated from Marketo
“Being able to just show my team how a series of emails performs feels like it should be such a small thing, but I haven't been able to show them anything like that for years. It's exciting!”
Jennifer Rapp
Marketing Automation Specialist
Executive Summary
Waste Dynamics, operating the brands Dumpsters.com, BudgetDumpster.com, Dispatcher.com and WastePay.com are the largest nationwide dumpster rental network in the waste industry. They struggled with high costs and inefficiencies using its legacy marketing automation platform, Marketo. Limited visibility, cumbersome workflows, and the need for expensive consultants slowed down their marketing efforts.
By switching to Ortto, Waste Dynamics reduced ESP costs by 30%, eliminated consultant expenses, and enhanced efficiency across their marketing operations. This case study explores their journey, key benefits, and lessons learned.
The Challenge
Waste Dynamics relied on Marketo for B2B marketing but faced several obstacles:
High Costs: Marketo’s pricing, combined with consultant fees and additional charges for essential features like a dedicated IP added up to a very significant cost.
Limited Visibility: Campaign performance tracking was fragmented, making it difficult to report key metrics to leadership.
Inefficient Workflows: Processes were clunky and required excessive manual effort, slowing campaign execution.
Deliverability Concerns: A lack of insights into email deliverability and sender reputation left them operating blindly.
Migration Hesitation: Previous Marketo migrations had been complex and disruptive, making a platform switch seem daunting.
Form Management Challenges: Marketo required multiple forms for different use cases, creating friction in customer interactions.
Executive Summary
Waste Dynamics, operating the brands Dumpsters.com, BudgetDumpster.com, Dispatcher.com and WastePay.com are the largest nationwide dumpster rental network in the waste industry. They struggled with high costs and inefficiencies using its legacy marketing automation platform, Marketo. Limited visibility, cumbersome workflows, and the need for expensive consultants slowed down their marketing efforts.
By switching to Ortto, Waste Dynamics reduced ESP costs by 30%, eliminated consultant expenses, and enhanced efficiency across their marketing operations. This case study explores their journey, key benefits, and lessons learned.
The Challenge
Waste Dynamics relied on Marketo for B2B marketing but faced several obstacles:
High Costs: Marketo’s pricing, combined with consultant fees and additional charges for essential features like a dedicated IP added up to a very significant cost.
Limited Visibility: Campaign performance tracking was fragmented, making it difficult to report key metrics to leadership.
Inefficient Workflows: Processes were clunky and required excessive manual effort, slowing campaign execution.
Deliverability Concerns: A lack of insights into email deliverability and sender reputation left them operating blindly.
Migration Hesitation: Previous Marketo migrations had been complex and disruptive, making a platform switch seem daunting.
Form Management Challenges: Marketo required multiple forms for different use cases, creating friction in customer interactions.
Executive Summary
Waste Dynamics, operating the brands Dumpsters.com, BudgetDumpster.com, Dispatcher.com and WastePay.com are the largest nationwide dumpster rental network in the waste industry. They struggled with high costs and inefficiencies using its legacy marketing automation platform, Marketo. Limited visibility, cumbersome workflows, and the need for expensive consultants slowed down their marketing efforts.
By switching to Ortto, Waste Dynamics reduced ESP costs by 30%, eliminated consultant expenses, and enhanced efficiency across their marketing operations. This case study explores their journey, key benefits, and lessons learned.
The Challenge
Waste Dynamics relied on Marketo for B2B marketing but faced several obstacles:
High Costs: Marketo’s pricing, combined with consultant fees and additional charges for essential features like a dedicated IP added up to a very significant cost.
Limited Visibility: Campaign performance tracking was fragmented, making it difficult to report key metrics to leadership.
Inefficient Workflows: Processes were clunky and required excessive manual effort, slowing campaign execution.
Deliverability Concerns: A lack of insights into email deliverability and sender reputation left them operating blindly.
Migration Hesitation: Previous Marketo migrations had been complex and disruptive, making a platform switch seem daunting.
Form Management Challenges: Marketo required multiple forms for different use cases, creating friction in customer interactions.
Executive Summary
Waste Dynamics, operating the brands Dumpsters.com, BudgetDumpster.com, Dispatcher.com and WastePay.com are the largest nationwide dumpster rental network in the waste industry. They struggled with high costs and inefficiencies using its legacy marketing automation platform, Marketo. Limited visibility, cumbersome workflows, and the need for expensive consultants slowed down their marketing efforts.
By switching to Ortto, Waste Dynamics reduced ESP costs by 30%, eliminated consultant expenses, and enhanced efficiency across their marketing operations. This case study explores their journey, key benefits, and lessons learned.
The Challenge
Waste Dynamics relied on Marketo for B2B marketing but faced several obstacles:
High Costs: Marketo’s pricing, combined with consultant fees and additional charges for essential features like a dedicated IP added up to a very significant cost.
Limited Visibility: Campaign performance tracking was fragmented, making it difficult to report key metrics to leadership.
Inefficient Workflows: Processes were clunky and required excessive manual effort, slowing campaign execution.
Deliverability Concerns: A lack of insights into email deliverability and sender reputation left them operating blindly.
Migration Hesitation: Previous Marketo migrations had been complex and disruptive, making a platform switch seem daunting.
Form Management Challenges: Marketo required multiple forms for different use cases, creating friction in customer interactions.
The Solution
Waste Dynamics chose Ortto as its new marketing automation platform due to its cost-effectiveness, ease of use, and robust capabilities:
Cost Savings: Ortto immediately reduced ESP costs by 30%, while eliminating the need for external consultants.
Clearer Insights: Intuitive dashboards provided real-time visibility into campaign performance, enabling data-driven decisions.
Streamlined Workflows: Drag-and-drop automation simplified campaign creation, reducing manual effort and improving team collaboration.
Better Deliverability Control: Built-in rate limiting and dedicated IP management provided greater control over sender reputation.
Smooth Migration Process: While campaigns had to be rebuilt, Ortto’s sandbox environment allowed for seamless testing before going live.
Flexible Form Management: Dynamic forms with merge tags replaced multiple static forms, improving customer experience.
Key Takeaways
Prioritization Matters: Focusing on core marketing programs first made the migration smoother.
Partnership is Key: Close collaboration with Ortto’s team, through weekly check-ins and responsive support - ensured a seamless transition.
The Results
Switching to Ortto delivered significant improvements:
30% reduction in ESP costs and elimination of consultant fees.
Faster, more efficient marketing workflows, making every team member instantly more productive.
Improved visibility and reporting, enabling better decision-making.
Better email deliverability, through enhanced sender reputation control.
Stronger team collaboration with an intuitive, centralized platform.
Accelerated campaign launches, improving time-to-market.
Waste Dynamics’s migration to Ortto demonstrates the power of a modern, user-friendly marketing automation platform. By reducing costs, improving efficiency, and gaining greater visibility into campaign performance, the team can now execute their marketing strategy with greater agility and impact.
For businesses looking to move away from cumbersome legacy platforms, this study underscores the importance of selecting a solution that aligns with business needs while ensuring a seamless transition.
The Solution
Waste Dynamics chose Ortto as its new marketing automation platform due to its cost-effectiveness, ease of use, and robust capabilities:
Cost Savings: Ortto immediately reduced ESP costs by 30%, while eliminating the need for external consultants.
Clearer Insights: Intuitive dashboards provided real-time visibility into campaign performance, enabling data-driven decisions.
Streamlined Workflows: Drag-and-drop automation simplified campaign creation, reducing manual effort and improving team collaboration.
Better Deliverability Control: Built-in rate limiting and dedicated IP management provided greater control over sender reputation.
Smooth Migration Process: While campaigns had to be rebuilt, Ortto’s sandbox environment allowed for seamless testing before going live.
Flexible Form Management: Dynamic forms with merge tags replaced multiple static forms, improving customer experience.
Key Takeaways
Prioritization Matters: Focusing on core marketing programs first made the migration smoother.
Partnership is Key: Close collaboration with Ortto’s team, through weekly check-ins and responsive support - ensured a seamless transition.
The Results
Switching to Ortto delivered significant improvements:
30% reduction in ESP costs and elimination of consultant fees.
Faster, more efficient marketing workflows, making every team member instantly more productive.
Improved visibility and reporting, enabling better decision-making.
Better email deliverability, through enhanced sender reputation control.
Stronger team collaboration with an intuitive, centralized platform.
Accelerated campaign launches, improving time-to-market.
Waste Dynamics’s migration to Ortto demonstrates the power of a modern, user-friendly marketing automation platform. By reducing costs, improving efficiency, and gaining greater visibility into campaign performance, the team can now execute their marketing strategy with greater agility and impact.
For businesses looking to move away from cumbersome legacy platforms, this study underscores the importance of selecting a solution that aligns with business needs while ensuring a seamless transition.
The Solution
Waste Dynamics chose Ortto as its new marketing automation platform due to its cost-effectiveness, ease of use, and robust capabilities:
Cost Savings: Ortto immediately reduced ESP costs by 30%, while eliminating the need for external consultants.
Clearer Insights: Intuitive dashboards provided real-time visibility into campaign performance, enabling data-driven decisions.
Streamlined Workflows: Drag-and-drop automation simplified campaign creation, reducing manual effort and improving team collaboration.
Better Deliverability Control: Built-in rate limiting and dedicated IP management provided greater control over sender reputation.
Smooth Migration Process: While campaigns had to be rebuilt, Ortto’s sandbox environment allowed for seamless testing before going live.
Flexible Form Management: Dynamic forms with merge tags replaced multiple static forms, improving customer experience.
Key Takeaways
Prioritization Matters: Focusing on core marketing programs first made the migration smoother.
Partnership is Key: Close collaboration with Ortto’s team, through weekly check-ins and responsive support - ensured a seamless transition.
The Results
Switching to Ortto delivered significant improvements:
30% reduction in ESP costs and elimination of consultant fees.
Faster, more efficient marketing workflows, making every team member instantly more productive.
Improved visibility and reporting, enabling better decision-making.
Better email deliverability, through enhanced sender reputation control.
Stronger team collaboration with an intuitive, centralized platform.
Accelerated campaign launches, improving time-to-market.
Waste Dynamics’s migration to Ortto demonstrates the power of a modern, user-friendly marketing automation platform. By reducing costs, improving efficiency, and gaining greater visibility into campaign performance, the team can now execute their marketing strategy with greater agility and impact.
For businesses looking to move away from cumbersome legacy platforms, this study underscores the importance of selecting a solution that aligns with business needs while ensuring a seamless transition.
The Solution
Waste Dynamics chose Ortto as its new marketing automation platform due to its cost-effectiveness, ease of use, and robust capabilities:
Cost Savings: Ortto immediately reduced ESP costs by 30%, while eliminating the need for external consultants.
Clearer Insights: Intuitive dashboards provided real-time visibility into campaign performance, enabling data-driven decisions.
Streamlined Workflows: Drag-and-drop automation simplified campaign creation, reducing manual effort and improving team collaboration.
Better Deliverability Control: Built-in rate limiting and dedicated IP management provided greater control over sender reputation.
Smooth Migration Process: While campaigns had to be rebuilt, Ortto’s sandbox environment allowed for seamless testing before going live.
Flexible Form Management: Dynamic forms with merge tags replaced multiple static forms, improving customer experience.
Key Takeaways
Prioritization Matters: Focusing on core marketing programs first made the migration smoother.
Partnership is Key: Close collaboration with Ortto’s team, through weekly check-ins and responsive support - ensured a seamless transition.
The Results
Switching to Ortto delivered significant improvements:
30% reduction in ESP costs and elimination of consultant fees.
Faster, more efficient marketing workflows, making every team member instantly more productive.
Improved visibility and reporting, enabling better decision-making.
Better email deliverability, through enhanced sender reputation control.
Stronger team collaboration with an intuitive, centralized platform.
Accelerated campaign launches, improving time-to-market.
Waste Dynamics’s migration to Ortto demonstrates the power of a modern, user-friendly marketing automation platform. By reducing costs, improving efficiency, and gaining greater visibility into campaign performance, the team can now execute their marketing strategy with greater agility and impact.
For businesses looking to move away from cumbersome legacy platforms, this study underscores the importance of selecting a solution that aligns with business needs while ensuring a seamless transition.
“Being able to just show my team how a series of emails performs feels like it should be such a small thing, but I haven't been able to show them anything like that for years. It's exciting!”
Jennifer Rapp
·
Marketing Automation Specialist
“Being able to just show my team how a series of emails performs feels like it should be such a small thing, but I haven't been able to show them anything like that for years. It's exciting!”
Jennifer Rapp
·
Marketing Automation Specialist
“Being able to just show my team how a series of emails performs feels like it should be such a small thing, but I haven't been able to show them anything like that for years. It's exciting!”
Jennifer Rapp
·
Marketing Automation Specialist
“Being able to just show my team how a series of emails performs feels like it should be such a small thing, but I haven't been able to show them anything like that for years. It's exciting!”
Jennifer Rapp
·
Marketing Automation Specialist
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