Automating this campaign in Ortto has saved Kayla hours. Even more importantly, it has given her the ability to report on the results that really matter to the business, without leaving the platform. “A lot of ESPs define attribution in a very traditional marketing way. We really just want to know if someone left a review.”

“Being able to fully customize attribution at an email and journey level has been incredible for us, because we don’t have to go to another piece of software to build a report that shows what’s going on.”

This evergreen campaign has resulted in a 375% increase in average monthly new-user conversions, an average 55% open rate, 18% click-through rate, and 17% conversion rate. These numbers are impressive, but it’s what's behind those results that counts for Kayla. “Outside of the metrics, this is powerful because it means there are many more products on our site that are just helpful to software buyers, which is the ultimate goal for us at TrustRadius.” 

Flexibility without complication 

Ortto gives TrustRadius the flexibility they need, without the complication. Part of this is the platform itself, and part of it is the support. 

“The customer support is unlike any other software I’ve ever worked with. If you have an idea of how to improve, it actually gets listened to and more often than not is implemented. This isn’t just your CSM and listening and giving feedback back to the dev team, but it’s product and dev really listening and understanding what users want and moving forward with those ideas.”

One practical example comes from Shea Cohorn, Email Campaign Specialist at TrustRadius. “I really appreciate the 'delivery load distribution' in the advanced options when you are setting up a campaign journey. This feature lets you pick a certain number of contacts per batch and you can pick when you want the campaign batches to send (minutes, hours, and days).”

“Before this feature was added, I would have to break down my Excel lists manually, then upload them separately and send them every two weeks. I brought this concern up with our CSM and when they added this feature I was so excited to use it. Now I can just upload the full list, pick how many contacts I want to send every two weeks and that is it. This feature has saved me a lot of time.”

Results: Marketing made easier

With a flexible, intuitive platform and superior support, the daunting becomes doable for TrustRadius.

“The overarching theme Ortto exemplifies is ‘how can we make your job easier?’ Your CSM knows the ins and outs of your company, your goals, and what you do. If anything pops up that fits, they reach out to make sure you know about it. If you want help with building out a campaign, they are always there. Even the customer support chat is incredible—I cannot begin to count how many times I’ve needed in-the-moment help and they were there.”

Without blockers in their way, Kayla and Shea have achieved 55% average open rates, 18% click-through rates, and a 17% conversion rate on a completely automated, personalized campaign that helps them reach their overall team objectives.