The BlackTies

The BlackTies | Magician Sydney are Sydney’s go-to magicians for corporate and charity events, weddings, and private parties. They’ve entertained at events for some of the biggest brands in the world, including Coca-Cola, Hilton, TEDx, and Samsung, and have almost 300 5-star reviews on Google.

Generating that kind of brand love and buzz as a small business isn’t easy. It requires attention to detail and dedication to providing a memorable brand experience — something The BlackTies have mastered with Ortto's help.

The challenge

Scott Zhou, Founder and Director of The BlackTies, believes in marketing that moves people. “As the owner of a magician business, my vision is for every touchpoint to feel magical for the customer. Whether they book us or not, their journey with us should brighten their day and let them experience the wonders of magic.”

The company was relying on MailChimp for their marketing automation, and experiencing blockers when it came to integrating data from Pipedrive. “We wanted our campaigns to be influenced by deals and deal fields in Pipedrive, but this was extremely difficult. Plus, building customer journeys was either nearly impossible or very cumbersome. MailChimp was not intuitive and lacked a visual way to design our customer journeys and we experienced very limited customer support.”

These problems were holding The BlackTies back from driving conversions through a magical, memorable brand experience.

The strategy: Building a magical and memorable welcome journey with Ortto

Once The BlackTies switched to Ortto, the first order of business was integrating Pipedrive.

“Ortto’s integration with Pipedrive has been the most impressive feature. I have tried several email marketing platforms, and none work as seamlessly with Pipedrive. Unlike other services, Ortto extracts live data from Pipedrive, even down to the deal and person fields level.”

With this deal data connected to Ortto’s journey builder, they could start building the campaigns they'd been whiteboarding. Their welcome sequence was the first order of business.

“This sequence of emails is sent to customers once they submit an online event inquiry form. The campaign is designed to enchant customers with magical GIFs that brighten their day,” explained Scott.

“Emails in the sequence are triggered by deals moving through various stages in Pipedrive. Timing is crucial to avoid overlapping with our sales representatives' emails. Ortto’s features, such as timed delays and setting conditions based on Pipedrive deal fields, help us manage this effectively.”

The BlackTies | Magician Sydney are Sydney’s go-to magicians for corporate and charity events, weddings, and private parties. They’ve entertained at events for some of the biggest brands in the world, including Coca-Cola, Hilton, TEDx, and Samsung, and have almost 300 5-star reviews on Google.

Generating that kind of brand love and buzz as a small business isn’t easy. It requires attention to detail and dedication to providing a memorable brand experience — something The BlackTies have mastered with Ortto's help.

The challenge

Scott Zhou, Founder and Director of The BlackTies, believes in marketing that moves people. “As the owner of a magician business, my vision is for every touchpoint to feel magical for the customer. Whether they book us or not, their journey with us should brighten their day and let them experience the wonders of magic.”

The company was relying on MailChimp for their marketing automation, and experiencing blockers when it came to integrating data from Pipedrive. “We wanted our campaigns to be influenced by deals and deal fields in Pipedrive, but this was extremely difficult. Plus, building customer journeys was either nearly impossible or very cumbersome. MailChimp was not intuitive and lacked a visual way to design our customer journeys and we experienced very limited customer support.”

These problems were holding The BlackTies back from driving conversions through a magical, memorable brand experience.

The strategy: Building a magical and memorable welcome journey with Ortto

Once The BlackTies switched to Ortto, the first order of business was integrating Pipedrive.

“Ortto’s integration with Pipedrive has been the most impressive feature. I have tried several email marketing platforms, and none work as seamlessly with Pipedrive. Unlike other services, Ortto extracts live data from Pipedrive, even down to the deal and person fields level.”

With this deal data connected to Ortto’s journey builder, they could start building the campaigns they'd been whiteboarding. Their welcome sequence was the first order of business.

“This sequence of emails is sent to customers once they submit an online event inquiry form. The campaign is designed to enchant customers with magical GIFs that brighten their day,” explained Scott.

“Emails in the sequence are triggered by deals moving through various stages in Pipedrive. Timing is crucial to avoid overlapping with our sales representatives' emails. Ortto’s features, such as timed delays and setting conditions based on Pipedrive deal fields, help us manage this effectively.”

The BlackTies | Magician Sydney are Sydney’s go-to magicians for corporate and charity events, weddings, and private parties. They’ve entertained at events for some of the biggest brands in the world, including Coca-Cola, Hilton, TEDx, and Samsung, and have almost 300 5-star reviews on Google.

Generating that kind of brand love and buzz as a small business isn’t easy. It requires attention to detail and dedication to providing a memorable brand experience — something The BlackTies have mastered with Ortto's help.

The challenge

Scott Zhou, Founder and Director of The BlackTies, believes in marketing that moves people. “As the owner of a magician business, my vision is for every touchpoint to feel magical for the customer. Whether they book us or not, their journey with us should brighten their day and let them experience the wonders of magic.”

The company was relying on MailChimp for their marketing automation, and experiencing blockers when it came to integrating data from Pipedrive. “We wanted our campaigns to be influenced by deals and deal fields in Pipedrive, but this was extremely difficult. Plus, building customer journeys was either nearly impossible or very cumbersome. MailChimp was not intuitive and lacked a visual way to design our customer journeys and we experienced very limited customer support.”

These problems were holding The BlackTies back from driving conversions through a magical, memorable brand experience.

The strategy: Building a magical and memorable welcome journey with Ortto

Once The BlackTies switched to Ortto, the first order of business was integrating Pipedrive.

“Ortto’s integration with Pipedrive has been the most impressive feature. I have tried several email marketing platforms, and none work as seamlessly with Pipedrive. Unlike other services, Ortto extracts live data from Pipedrive, even down to the deal and person fields level.”

With this deal data connected to Ortto’s journey builder, they could start building the campaigns they'd been whiteboarding. Their welcome sequence was the first order of business.

“This sequence of emails is sent to customers once they submit an online event inquiry form. The campaign is designed to enchant customers with magical GIFs that brighten their day,” explained Scott.

“Emails in the sequence are triggered by deals moving through various stages in Pipedrive. Timing is crucial to avoid overlapping with our sales representatives' emails. Ortto’s features, such as timed delays and setting conditions based on Pipedrive deal fields, help us manage this effectively.”

The BlackTies | Magician Sydney are Sydney’s go-to magicians for corporate and charity events, weddings, and private parties. They’ve entertained at events for some of the biggest brands in the world, including Coca-Cola, Hilton, TEDx, and Samsung, and have almost 300 5-star reviews on Google.

Generating that kind of brand love and buzz as a small business isn’t easy. It requires attention to detail and dedication to providing a memorable brand experience — something The BlackTies have mastered with Ortto's help.

The challenge

Scott Zhou, Founder and Director of The BlackTies, believes in marketing that moves people. “As the owner of a magician business, my vision is for every touchpoint to feel magical for the customer. Whether they book us or not, their journey with us should brighten their day and let them experience the wonders of magic.”

The company was relying on MailChimp for their marketing automation, and experiencing blockers when it came to integrating data from Pipedrive. “We wanted our campaigns to be influenced by deals and deal fields in Pipedrive, but this was extremely difficult. Plus, building customer journeys was either nearly impossible or very cumbersome. MailChimp was not intuitive and lacked a visual way to design our customer journeys and we experienced very limited customer support.”

These problems were holding The BlackTies back from driving conversions through a magical, memorable brand experience.

The strategy: Building a magical and memorable welcome journey with Ortto

Once The BlackTies switched to Ortto, the first order of business was integrating Pipedrive.

“Ortto’s integration with Pipedrive has been the most impressive feature. I have tried several email marketing platforms, and none work as seamlessly with Pipedrive. Unlike other services, Ortto extracts live data from Pipedrive, even down to the deal and person fields level.”

With this deal data connected to Ortto’s journey builder, they could start building the campaigns they'd been whiteboarding. Their welcome sequence was the first order of business.

“This sequence of emails is sent to customers once they submit an online event inquiry form. The campaign is designed to enchant customers with magical GIFs that brighten their day,” explained Scott.

“Emails in the sequence are triggered by deals moving through various stages in Pipedrive. Timing is crucial to avoid overlapping with our sales representatives' emails. Ortto’s features, such as timed delays and setting conditions based on Pipedrive deal fields, help us manage this effectively.”

The team at The BlackTies has clear goals — reach 1,000 inbound leads a year and convert 300 into new projects or events. They’re competing with other magicians, entertainers, and performers for a limited number of major events in the city, meaning performance data is essential to success.

“It's crucial to have data on who responds well to email campaigns, which customers take specific actions throughout their journey, and the click-through rates of our emails. Ortto provides all this data in one place and allows us to create a custom dashboard for easy viewing.” Scott shared.

“A core part of our strategy is to iteratively improve our marketing and sales efforts over time. The data Ortto offers, such as email CTR and campaign journey progress for different individuals, is invaluable. It helps us identify which emails and combinations of steps work best for our customers.”

This approach has led to 1.5x conversions for The BlackTies. The first email in the sequence has an impressive 74.5% open rate and 23.4% click-through rate, plus the sales team reports an increase in referrals and improved brand sentiment.

“Few businesses make an effort to infuse positivity and excitement into their emails. By leveraging Ortto, we have done just that, allowing our customers to experience the unique magic we bring to their journey. This has also led to referral and word of mouth accounting for a larger portion of our revenue as we have people who didn't book us still raving about their unique welcome.”

Results: Magical moments driving conversions

Scott has a vision for The BlackTies. It’s not just about winning deals, it’s about providing every lead with a bit of magic and joy. With Ortto, this vision has come to life through a journey that utilizes Pipedrive data to ensure the right message lands at the right time, and it's resulted in 1.5x conversions for the business.

“Ortto offers a distinctive approach to marketing automation and email marketing. It seamlessly integrates with your customer data, regardless of the sales CRM you use, making it incredibly easy to build customer journeys. Moreover, Ortto is beginner-friendly. I started with minimal knowledge of email marketing and technology, yet I didn’t need an IT team to set up what I needed. The platform allows for intuitive exploration, making it easy to learn and use through simple experimentation.”

The team at The BlackTies has clear goals — reach 1,000 inbound leads a year and convert 300 into new projects or events. They’re competing with other magicians, entertainers, and performers for a limited number of major events in the city, meaning performance data is essential to success.

“It's crucial to have data on who responds well to email campaigns, which customers take specific actions throughout their journey, and the click-through rates of our emails. Ortto provides all this data in one place and allows us to create a custom dashboard for easy viewing.” Scott shared.

“A core part of our strategy is to iteratively improve our marketing and sales efforts over time. The data Ortto offers, such as email CTR and campaign journey progress for different individuals, is invaluable. It helps us identify which emails and combinations of steps work best for our customers.”

This approach has led to 1.5x conversions for The BlackTies. The first email in the sequence has an impressive 74.5% open rate and 23.4% click-through rate, plus the sales team reports an increase in referrals and improved brand sentiment.

“Few businesses make an effort to infuse positivity and excitement into their emails. By leveraging Ortto, we have done just that, allowing our customers to experience the unique magic we bring to their journey. This has also led to referral and word of mouth accounting for a larger portion of our revenue as we have people who didn't book us still raving about their unique welcome.”

Results: Magical moments driving conversions

Scott has a vision for The BlackTies. It’s not just about winning deals, it’s about providing every lead with a bit of magic and joy. With Ortto, this vision has come to life through a journey that utilizes Pipedrive data to ensure the right message lands at the right time, and it's resulted in 1.5x conversions for the business.

“Ortto offers a distinctive approach to marketing automation and email marketing. It seamlessly integrates with your customer data, regardless of the sales CRM you use, making it incredibly easy to build customer journeys. Moreover, Ortto is beginner-friendly. I started with minimal knowledge of email marketing and technology, yet I didn’t need an IT team to set up what I needed. The platform allows for intuitive exploration, making it easy to learn and use through simple experimentation.”

The team at The BlackTies has clear goals — reach 1,000 inbound leads a year and convert 300 into new projects or events. They’re competing with other magicians, entertainers, and performers for a limited number of major events in the city, meaning performance data is essential to success.

“It's crucial to have data on who responds well to email campaigns, which customers take specific actions throughout their journey, and the click-through rates of our emails. Ortto provides all this data in one place and allows us to create a custom dashboard for easy viewing.” Scott shared.

“A core part of our strategy is to iteratively improve our marketing and sales efforts over time. The data Ortto offers, such as email CTR and campaign journey progress for different individuals, is invaluable. It helps us identify which emails and combinations of steps work best for our customers.”

This approach has led to 1.5x conversions for The BlackTies. The first email in the sequence has an impressive 74.5% open rate and 23.4% click-through rate, plus the sales team reports an increase in referrals and improved brand sentiment.

“Few businesses make an effort to infuse positivity and excitement into their emails. By leveraging Ortto, we have done just that, allowing our customers to experience the unique magic we bring to their journey. This has also led to referral and word of mouth accounting for a larger portion of our revenue as we have people who didn't book us still raving about their unique welcome.”

Results: Magical moments driving conversions

Scott has a vision for The BlackTies. It’s not just about winning deals, it’s about providing every lead with a bit of magic and joy. With Ortto, this vision has come to life through a journey that utilizes Pipedrive data to ensure the right message lands at the right time, and it's resulted in 1.5x conversions for the business.

“Ortto offers a distinctive approach to marketing automation and email marketing. It seamlessly integrates with your customer data, regardless of the sales CRM you use, making it incredibly easy to build customer journeys. Moreover, Ortto is beginner-friendly. I started with minimal knowledge of email marketing and technology, yet I didn’t need an IT team to set up what I needed. The platform allows for intuitive exploration, making it easy to learn and use through simple experimentation.”

The team at The BlackTies has clear goals — reach 1,000 inbound leads a year and convert 300 into new projects or events. They’re competing with other magicians, entertainers, and performers for a limited number of major events in the city, meaning performance data is essential to success.

“It's crucial to have data on who responds well to email campaigns, which customers take specific actions throughout their journey, and the click-through rates of our emails. Ortto provides all this data in one place and allows us to create a custom dashboard for easy viewing.” Scott shared.

“A core part of our strategy is to iteratively improve our marketing and sales efforts over time. The data Ortto offers, such as email CTR and campaign journey progress for different individuals, is invaluable. It helps us identify which emails and combinations of steps work best for our customers.”

This approach has led to 1.5x conversions for The BlackTies. The first email in the sequence has an impressive 74.5% open rate and 23.4% click-through rate, plus the sales team reports an increase in referrals and improved brand sentiment.

“Few businesses make an effort to infuse positivity and excitement into their emails. By leveraging Ortto, we have done just that, allowing our customers to experience the unique magic we bring to their journey. This has also led to referral and word of mouth accounting for a larger portion of our revenue as we have people who didn't book us still raving about their unique welcome.”

Results: Magical moments driving conversions

Scott has a vision for The BlackTies. It’s not just about winning deals, it’s about providing every lead with a bit of magic and joy. With Ortto, this vision has come to life through a journey that utilizes Pipedrive data to ensure the right message lands at the right time, and it's resulted in 1.5x conversions for the business.

“Ortto offers a distinctive approach to marketing automation and email marketing. It seamlessly integrates with your customer data, regardless of the sales CRM you use, making it incredibly easy to build customer journeys. Moreover, Ortto is beginner-friendly. I started with minimal knowledge of email marketing and technology, yet I didn’t need an IT team to set up what I needed. The platform allows for intuitive exploration, making it easy to learn and use through simple experimentation.”