Siteline
—How Siteline achieved 2x positive ROI and saved 4 hours per event with Ortto
2x
ROI on event spend
4 hours
saved per event
25%
average email open rate
“No matter how creative we get, I never have to wonder what’s possible with our current tech stack — I know that I can create some kind of journey in Ortto to make it happen.”
Ari Goldstein
Growth Marketing Manager
Siteline is a software company that gives trade contractors access to a real-time, collaborative billing solution. Founded in 2019, Siteline has successfully brought the manual, error-prone process of construction billing into the 21st century, freeing contractors to collect cash faster and unlock back office efficiencies.
As a company that includes ‘moving quickly, together’ in its values, Siteline needed a customer data and marketing automation platform that would allow their remote team to collaborate on lead-generation efforts. Since making the switch to Ortto, they’ve saved four hours per event and seen a 2x positive return on event spend.
The challenge
Like many marketers, Ari Goldstein, Growth Marketing Manager at Siteline, was facing issues tying marketing actions to revenue in a meaningful way.
“We’re a B2B SaaS company, so selling is really important for us. That means we need a fairly large sales team for our size — and Salesforce is the tool they live in. So for us as an organization, Salesforce needs to be the single source of truth.”
When Ari joined the company, they were using HubSpot for their marketing automation and facing significant bottlenecks when trying to get the data they needed from Salesforce into HubSpot, and vice versa. It was a growing frustration that caused a lack of trust in the data and dampened the ability to execute creative marketing campaigns.
The strategy: Tracking leads in real-time at live events
Ari had a short checklist, but a tall order. He needed a marketing automation platform that seamlessly connected to Salesforce and would empower the team to be their best, most creative selves. He wanted to know that if they could dream it, they could build it.
Having used Ortto in roles at two previous companies, he knew where he wanted to go.
“I’ve inherited HubSpot as a marketing automation system in my past three roles, and the first move has just been to rip HubSpot out and use Ortto.”
Within a day, Siteline was set up with their Salesforce connection and Ari was ready to build campaigns around their events. “Around 70 percent of all of our revenue comes from events. We’re doing around 50 this year alone. It’s huge.”
Anyone who has played a role in running an event will know this comes with a significant workload and a lot of organization — so every minute counts.
“Ortto allows me to be super flexible and do things quickly — we save around four hours per event. We always have a conference raffle, which is usually a form on an iPad. I use Ortto to track the form fills and build workflows to add the campaign membership and tag those contacts with the correct campaign. I’ll also get badge scans or attendee lists and enrich the data, then use Ortto to match to existing contacts in Salesforce to update or create contacts.”
Siteline is a software company that gives trade contractors access to a real-time, collaborative billing solution. Founded in 2019, Siteline has successfully brought the manual, error-prone process of construction billing into the 21st century, freeing contractors to collect cash faster and unlock back office efficiencies.
As a company that includes ‘moving quickly, together’ in its values, Siteline needed a customer data and marketing automation platform that would allow their remote team to collaborate on lead-generation efforts. Since making the switch to Ortto, they’ve saved four hours per event and seen a 2x positive return on event spend.
The challenge
Like many marketers, Ari Goldstein, Growth Marketing Manager at Siteline, was facing issues tying marketing actions to revenue in a meaningful way.
“We’re a B2B SaaS company, so selling is really important for us. That means we need a fairly large sales team for our size — and Salesforce is the tool they live in. So for us as an organization, Salesforce needs to be the single source of truth.”
When Ari joined the company, they were using HubSpot for their marketing automation and facing significant bottlenecks when trying to get the data they needed from Salesforce into HubSpot, and vice versa. It was a growing frustration that caused a lack of trust in the data and dampened the ability to execute creative marketing campaigns.
The strategy: Tracking leads in real-time at live events
Ari had a short checklist, but a tall order. He needed a marketing automation platform that seamlessly connected to Salesforce and would empower the team to be their best, most creative selves. He wanted to know that if they could dream it, they could build it.
Having used Ortto in roles at two previous companies, he knew where he wanted to go.
“I’ve inherited HubSpot as a marketing automation system in my past three roles, and the first move has just been to rip HubSpot out and use Ortto.”
Within a day, Siteline was set up with their Salesforce connection and Ari was ready to build campaigns around their events. “Around 70 percent of all of our revenue comes from events. We’re doing around 50 this year alone. It’s huge.”
Anyone who has played a role in running an event will know this comes with a significant workload and a lot of organization — so every minute counts.
“Ortto allows me to be super flexible and do things quickly — we save around four hours per event. We always have a conference raffle, which is usually a form on an iPad. I use Ortto to track the form fills and build workflows to add the campaign membership and tag those contacts with the correct campaign. I’ll also get badge scans or attendee lists and enrich the data, then use Ortto to match to existing contacts in Salesforce to update or create contacts.”
Siteline is a software company that gives trade contractors access to a real-time, collaborative billing solution. Founded in 2019, Siteline has successfully brought the manual, error-prone process of construction billing into the 21st century, freeing contractors to collect cash faster and unlock back office efficiencies.
As a company that includes ‘moving quickly, together’ in its values, Siteline needed a customer data and marketing automation platform that would allow their remote team to collaborate on lead-generation efforts. Since making the switch to Ortto, they’ve saved four hours per event and seen a 2x positive return on event spend.
The challenge
Like many marketers, Ari Goldstein, Growth Marketing Manager at Siteline, was facing issues tying marketing actions to revenue in a meaningful way.
“We’re a B2B SaaS company, so selling is really important for us. That means we need a fairly large sales team for our size — and Salesforce is the tool they live in. So for us as an organization, Salesforce needs to be the single source of truth.”
When Ari joined the company, they were using HubSpot for their marketing automation and facing significant bottlenecks when trying to get the data they needed from Salesforce into HubSpot, and vice versa. It was a growing frustration that caused a lack of trust in the data and dampened the ability to execute creative marketing campaigns.
The strategy: Tracking leads in real-time at live events
Ari had a short checklist, but a tall order. He needed a marketing automation platform that seamlessly connected to Salesforce and would empower the team to be their best, most creative selves. He wanted to know that if they could dream it, they could build it.
Having used Ortto in roles at two previous companies, he knew where he wanted to go.
“I’ve inherited HubSpot as a marketing automation system in my past three roles, and the first move has just been to rip HubSpot out and use Ortto.”
Within a day, Siteline was set up with their Salesforce connection and Ari was ready to build campaigns around their events. “Around 70 percent of all of our revenue comes from events. We’re doing around 50 this year alone. It’s huge.”
Anyone who has played a role in running an event will know this comes with a significant workload and a lot of organization — so every minute counts.
“Ortto allows me to be super flexible and do things quickly — we save around four hours per event. We always have a conference raffle, which is usually a form on an iPad. I use Ortto to track the form fills and build workflows to add the campaign membership and tag those contacts with the correct campaign. I’ll also get badge scans or attendee lists and enrich the data, then use Ortto to match to existing contacts in Salesforce to update or create contacts.”
Siteline is a software company that gives trade contractors access to a real-time, collaborative billing solution. Founded in 2019, Siteline has successfully brought the manual, error-prone process of construction billing into the 21st century, freeing contractors to collect cash faster and unlock back office efficiencies.
As a company that includes ‘moving quickly, together’ in its values, Siteline needed a customer data and marketing automation platform that would allow their remote team to collaborate on lead-generation efforts. Since making the switch to Ortto, they’ve saved four hours per event and seen a 2x positive return on event spend.
The challenge
Like many marketers, Ari Goldstein, Growth Marketing Manager at Siteline, was facing issues tying marketing actions to revenue in a meaningful way.
“We’re a B2B SaaS company, so selling is really important for us. That means we need a fairly large sales team for our size — and Salesforce is the tool they live in. So for us as an organization, Salesforce needs to be the single source of truth.”
When Ari joined the company, they were using HubSpot for their marketing automation and facing significant bottlenecks when trying to get the data they needed from Salesforce into HubSpot, and vice versa. It was a growing frustration that caused a lack of trust in the data and dampened the ability to execute creative marketing campaigns.
The strategy: Tracking leads in real-time at live events
Ari had a short checklist, but a tall order. He needed a marketing automation platform that seamlessly connected to Salesforce and would empower the team to be their best, most creative selves. He wanted to know that if they could dream it, they could build it.
Having used Ortto in roles at two previous companies, he knew where he wanted to go.
“I’ve inherited HubSpot as a marketing automation system in my past three roles, and the first move has just been to rip HubSpot out and use Ortto.”
Within a day, Siteline was set up with their Salesforce connection and Ari was ready to build campaigns around their events. “Around 70 percent of all of our revenue comes from events. We’re doing around 50 this year alone. It’s huge.”
Anyone who has played a role in running an event will know this comes with a significant workload and a lot of organization — so every minute counts.
“Ortto allows me to be super flexible and do things quickly — we save around four hours per event. We always have a conference raffle, which is usually a form on an iPad. I use Ortto to track the form fills and build workflows to add the campaign membership and tag those contacts with the correct campaign. I’ll also get badge scans or attendee lists and enrich the data, then use Ortto to match to existing contacts in Salesforce to update or create contacts.”
This ensures that the data is up-to-date in Salesforce in real-time, and revenue associated with that contact is attributable. With this, the team has seen a 2x positive return on event spend, allowing them to prove the value of events and increase their investment.
Another journey sends personalized messages to the new contact. “We get really personalized with it. We have a cool gif — almost like a video — that is really personalized, and it all happens in real time. It has an average 25% open rate which is strong.”
Ari has also added shapes to give the remote-first Siteline team real-time updates via Slack. “I’ve automated a message to be sent to a Slack channel. We’ll have a couple of team members at the conference, and as they’re working the floor and adding leads, our inbounds thread in Slack is populating, so people can feel the momentum. We’re a small startup and we’re remote, so anything that gives you presence is great.”
With events and marketing automation, hiccups do happen. But Ari says they’re quickly resolved thanks to our customer support on live chat. “With some other tools, you’re probably not going to talk to someone for at least a couple of hours after you submit a ticket, and it depends on the support level you have. So usually I will end up hiring a contractor I can go to if issues arise, or I'll just spend too much time sifting through the internet to find a solution. With Ortto, the support agents are really helpful and quick.”
Recap: The results
With Ortto connected to Salesforce, Siteline’s marketing efforts are attributable, the wider organization has a single source of truth that is updated in real-time, and the marketing team is empowered to be their best, most creative selves.
As a result, Ortto is now powering an events program that generates 70% of the total revenue for the company. Ari shared, “Almost everything operationally outside of the actual event itself is empowered by Ortto.”
This ensures that the data is up-to-date in Salesforce in real-time, and revenue associated with that contact is attributable. With this, the team has seen a 2x positive return on event spend, allowing them to prove the value of events and increase their investment.
Another journey sends personalized messages to the new contact. “We get really personalized with it. We have a cool gif — almost like a video — that is really personalized, and it all happens in real time. It has an average 25% open rate which is strong.”
Ari has also added shapes to give the remote-first Siteline team real-time updates via Slack. “I’ve automated a message to be sent to a Slack channel. We’ll have a couple of team members at the conference, and as they’re working the floor and adding leads, our inbounds thread in Slack is populating, so people can feel the momentum. We’re a small startup and we’re remote, so anything that gives you presence is great.”
With events and marketing automation, hiccups do happen. But Ari says they’re quickly resolved thanks to our customer support on live chat. “With some other tools, you’re probably not going to talk to someone for at least a couple of hours after you submit a ticket, and it depends on the support level you have. So usually I will end up hiring a contractor I can go to if issues arise, or I'll just spend too much time sifting through the internet to find a solution. With Ortto, the support agents are really helpful and quick.”
Recap: The results
With Ortto connected to Salesforce, Siteline’s marketing efforts are attributable, the wider organization has a single source of truth that is updated in real-time, and the marketing team is empowered to be their best, most creative selves.
As a result, Ortto is now powering an events program that generates 70% of the total revenue for the company. Ari shared, “Almost everything operationally outside of the actual event itself is empowered by Ortto.”
This ensures that the data is up-to-date in Salesforce in real-time, and revenue associated with that contact is attributable. With this, the team has seen a 2x positive return on event spend, allowing them to prove the value of events and increase their investment.
Another journey sends personalized messages to the new contact. “We get really personalized with it. We have a cool gif — almost like a video — that is really personalized, and it all happens in real time. It has an average 25% open rate which is strong.”
Ari has also added shapes to give the remote-first Siteline team real-time updates via Slack. “I’ve automated a message to be sent to a Slack channel. We’ll have a couple of team members at the conference, and as they’re working the floor and adding leads, our inbounds thread in Slack is populating, so people can feel the momentum. We’re a small startup and we’re remote, so anything that gives you presence is great.”
With events and marketing automation, hiccups do happen. But Ari says they’re quickly resolved thanks to our customer support on live chat. “With some other tools, you’re probably not going to talk to someone for at least a couple of hours after you submit a ticket, and it depends on the support level you have. So usually I will end up hiring a contractor I can go to if issues arise, or I'll just spend too much time sifting through the internet to find a solution. With Ortto, the support agents are really helpful and quick.”
Recap: The results
With Ortto connected to Salesforce, Siteline’s marketing efforts are attributable, the wider organization has a single source of truth that is updated in real-time, and the marketing team is empowered to be their best, most creative selves.
As a result, Ortto is now powering an events program that generates 70% of the total revenue for the company. Ari shared, “Almost everything operationally outside of the actual event itself is empowered by Ortto.”
This ensures that the data is up-to-date in Salesforce in real-time, and revenue associated with that contact is attributable. With this, the team has seen a 2x positive return on event spend, allowing them to prove the value of events and increase their investment.
Another journey sends personalized messages to the new contact. “We get really personalized with it. We have a cool gif — almost like a video — that is really personalized, and it all happens in real time. It has an average 25% open rate which is strong.”
Ari has also added shapes to give the remote-first Siteline team real-time updates via Slack. “I’ve automated a message to be sent to a Slack channel. We’ll have a couple of team members at the conference, and as they’re working the floor and adding leads, our inbounds thread in Slack is populating, so people can feel the momentum. We’re a small startup and we’re remote, so anything that gives you presence is great.”
With events and marketing automation, hiccups do happen. But Ari says they’re quickly resolved thanks to our customer support on live chat. “With some other tools, you’re probably not going to talk to someone for at least a couple of hours after you submit a ticket, and it depends on the support level you have. So usually I will end up hiring a contractor I can go to if issues arise, or I'll just spend too much time sifting through the internet to find a solution. With Ortto, the support agents are really helpful and quick.”
Recap: The results
With Ortto connected to Salesforce, Siteline’s marketing efforts are attributable, the wider organization has a single source of truth that is updated in real-time, and the marketing team is empowered to be their best, most creative selves.
As a result, Ortto is now powering an events program that generates 70% of the total revenue for the company. Ari shared, “Almost everything operationally outside of the actual event itself is empowered by Ortto.”
“Ortto allows me to be super flexible and do things quickly — we save around four hours per event.”
Ari Goldstein
·
Growth Marketing Manager
“Ortto allows me to be super flexible and do things quickly — we save around four hours per event.”
Ari Goldstein
·
Growth Marketing Manager
“Ortto allows me to be super flexible and do things quickly — we save around four hours per event.”
Ari Goldstein
·
Growth Marketing Manager
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