Screencastify
—How Screencastify improved metrics across the entire customer lifecycle with Ortto
“Ortto has followed me throughout my career. It’s a tool that unlocks a ton of potential within a business, and the beauty of it is that it grows with you.”
Brandon Leong
VP of Marketing and Growth
Screencastify is a SaaS company that helps educators and businesses create videos with ease. During the pandemic, user numbers exploded and today the company has over 12 million users.
With this volume of customers, Brandon Leong, VP of Marketing & Growth at Screencastify, recognized the need to be intentional with messaging at every step in the customer lifecycle. This creates, as he puts it, “incremental improvements that lead to exponential growth.”
After implementing Ortto and empowering his team to implement data-driven automated journeys, Brandon saw a huge 50% increase in daily active users.
Watch the video below to find out how he did it.
Screencastify is a SaaS company that helps educators and businesses create videos with ease. During the pandemic, user numbers exploded and today the company has over 12 million users.
With this volume of customers, Brandon Leong, VP of Marketing & Growth at Screencastify, recognized the need to be intentional with messaging at every step in the customer lifecycle. This creates, as he puts it, “incremental improvements that lead to exponential growth.”
After implementing Ortto and empowering his team to implement data-driven automated journeys, Brandon saw a huge 50% increase in daily active users.
Watch the video below to find out how he did it.
Screencastify is a SaaS company that helps educators and businesses create videos with ease. During the pandemic, user numbers exploded and today the company has over 12 million users.
With this volume of customers, Brandon Leong, VP of Marketing & Growth at Screencastify, recognized the need to be intentional with messaging at every step in the customer lifecycle. This creates, as he puts it, “incremental improvements that lead to exponential growth.”
After implementing Ortto and empowering his team to implement data-driven automated journeys, Brandon saw a huge 50% increase in daily active users.
Watch the video below to find out how he did it.
Screencastify is a SaaS company that helps educators and businesses create videos with ease. During the pandemic, user numbers exploded and today the company has over 12 million users.
With this volume of customers, Brandon Leong, VP of Marketing & Growth at Screencastify, recognized the need to be intentional with messaging at every step in the customer lifecycle. This creates, as he puts it, “incremental improvements that lead to exponential growth.”
After implementing Ortto and empowering his team to implement data-driven automated journeys, Brandon saw a huge 50% increase in daily active users.
Watch the video below to find out how he did it.
“DAU grew 50% which is insane. Having the reporting and tracking native to the tool that you're actually using to affect them is massive. Because what that gives you is the opportunity to think ahead.”
Brandon Leong
·
VP of Marketing and Growth, Screencastify
“DAU grew 50% which is insane. Having the reporting and tracking native to the tool that you're actually using to affect them is massive. Because what that gives you is the opportunity to think ahead.”
Brandon Leong
·
VP of Marketing and Growth, Screencastify
“DAU grew 50% which is insane. Having the reporting and tracking native to the tool that you're actually using to affect them is massive. Because what that gives you is the opportunity to think ahead.”
Brandon Leong
·
VP of Marketing and Growth, Screencastify
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