Rare Cancers Australia

Rare Cancers Australia is a not-for-profit organization on a mission to improve the lives and health outcomes of Australians living with rare, less common, and complex cancers.

The organization works to advocate for patients, amplify their impact to form meaningful partnerships for sustainability and growth, and deliver measurable policy change to improve outcomes. They adopted Ortto for their marketing automation in 2022 after experiencing difficulties navigating Mailchimp’s campaign builder and emails.

A better way to build trust

To carry out this mission, James Mathews, Marketing Manager at Rare Cancers Australia, says the marketing team needs “to make information accessible to our community so that it is easy to understand and builds trust.”

Their audience is comprised of individual patients and their loved ones, individual supporters, and partnering organizations. Sending relevant messages to audience segments is a crucial part of making information accessible — but this can become complicated and resource-heavy without the right marketing automation platform.

This is where Ortto comes in, “Ortto has provided a platform for us to build beautifully designed emails and journeys that can be tailored to individual stakeholder groups, allowing patients and carers to feel supported and part of a community. It also allows us to educate donors and fundraisers on the incredible impact that they have on other people's lives.”

Building Rare Cancers Awareness Day campaign

One of the biggest events on James’ marketing calendar is Rare Cancers Awareness Day. One in four cancers diagnosed in Australia are rare or less common, and a diagnosis comes with a unique set of challenges, one of which is limited support, education, and treatment options.

Rare Cancers Awareness Day is, in James’ words, “an initiative created by Rare Cancers Australia to help provide a day of celebration and demonstrate the extent of our community for people who don’t have a traditional cancer day or month.”

The team used Ortto to bring the campaign to life in a comprehensive series of highly targeted campaigns building up to and on the day of the event. It included a total of 22 individual emails to four different stakeholder groups and two automated journeys.

Rare Cancers Australia is a not-for-profit organization on a mission to improve the lives and health outcomes of Australians living with rare, less common, and complex cancers.

The organization works to advocate for patients, amplify their impact to form meaningful partnerships for sustainability and growth, and deliver measurable policy change to improve outcomes. They adopted Ortto for their marketing automation in 2022 after experiencing difficulties navigating Mailchimp’s campaign builder and emails.

A better way to build trust

To carry out this mission, James Mathews, Marketing Manager at Rare Cancers Australia, says the marketing team needs “to make information accessible to our community so that it is easy to understand and builds trust.”

Their audience is comprised of individual patients and their loved ones, individual supporters, and partnering organizations. Sending relevant messages to audience segments is a crucial part of making information accessible — but this can become complicated and resource-heavy without the right marketing automation platform.

This is where Ortto comes in, “Ortto has provided a platform for us to build beautifully designed emails and journeys that can be tailored to individual stakeholder groups, allowing patients and carers to feel supported and part of a community. It also allows us to educate donors and fundraisers on the incredible impact that they have on other people's lives.”

Building Rare Cancers Awareness Day campaign

One of the biggest events on James’ marketing calendar is Rare Cancers Awareness Day. One in four cancers diagnosed in Australia are rare or less common, and a diagnosis comes with a unique set of challenges, one of which is limited support, education, and treatment options.

Rare Cancers Awareness Day is, in James’ words, “an initiative created by Rare Cancers Australia to help provide a day of celebration and demonstrate the extent of our community for people who don’t have a traditional cancer day or month.”

The team used Ortto to bring the campaign to life in a comprehensive series of highly targeted campaigns building up to and on the day of the event. It included a total of 22 individual emails to four different stakeholder groups and two automated journeys.

Rare Cancers Australia is a not-for-profit organization on a mission to improve the lives and health outcomes of Australians living with rare, less common, and complex cancers.

The organization works to advocate for patients, amplify their impact to form meaningful partnerships for sustainability and growth, and deliver measurable policy change to improve outcomes. They adopted Ortto for their marketing automation in 2022 after experiencing difficulties navigating Mailchimp’s campaign builder and emails.

A better way to build trust

To carry out this mission, James Mathews, Marketing Manager at Rare Cancers Australia, says the marketing team needs “to make information accessible to our community so that it is easy to understand and builds trust.”

Their audience is comprised of individual patients and their loved ones, individual supporters, and partnering organizations. Sending relevant messages to audience segments is a crucial part of making information accessible — but this can become complicated and resource-heavy without the right marketing automation platform.

This is where Ortto comes in, “Ortto has provided a platform for us to build beautifully designed emails and journeys that can be tailored to individual stakeholder groups, allowing patients and carers to feel supported and part of a community. It also allows us to educate donors and fundraisers on the incredible impact that they have on other people's lives.”

Building Rare Cancers Awareness Day campaign

One of the biggest events on James’ marketing calendar is Rare Cancers Awareness Day. One in four cancers diagnosed in Australia are rare or less common, and a diagnosis comes with a unique set of challenges, one of which is limited support, education, and treatment options.

Rare Cancers Awareness Day is, in James’ words, “an initiative created by Rare Cancers Australia to help provide a day of celebration and demonstrate the extent of our community for people who don’t have a traditional cancer day or month.”

The team used Ortto to bring the campaign to life in a comprehensive series of highly targeted campaigns building up to and on the day of the event. It included a total of 22 individual emails to four different stakeholder groups and two automated journeys.

Rare Cancers Australia is a not-for-profit organization on a mission to improve the lives and health outcomes of Australians living with rare, less common, and complex cancers.

The organization works to advocate for patients, amplify their impact to form meaningful partnerships for sustainability and growth, and deliver measurable policy change to improve outcomes. They adopted Ortto for their marketing automation in 2022 after experiencing difficulties navigating Mailchimp’s campaign builder and emails.

A better way to build trust

To carry out this mission, James Mathews, Marketing Manager at Rare Cancers Australia, says the marketing team needs “to make information accessible to our community so that it is easy to understand and builds trust.”

Their audience is comprised of individual patients and their loved ones, individual supporters, and partnering organizations. Sending relevant messages to audience segments is a crucial part of making information accessible — but this can become complicated and resource-heavy without the right marketing automation platform.

This is where Ortto comes in, “Ortto has provided a platform for us to build beautifully designed emails and journeys that can be tailored to individual stakeholder groups, allowing patients and carers to feel supported and part of a community. It also allows us to educate donors and fundraisers on the incredible impact that they have on other people's lives.”

Building Rare Cancers Awareness Day campaign

One of the biggest events on James’ marketing calendar is Rare Cancers Awareness Day. One in four cancers diagnosed in Australia are rare or less common, and a diagnosis comes with a unique set of challenges, one of which is limited support, education, and treatment options.

Rare Cancers Awareness Day is, in James’ words, “an initiative created by Rare Cancers Australia to help provide a day of celebration and demonstrate the extent of our community for people who don’t have a traditional cancer day or month.”

The team used Ortto to bring the campaign to life in a comprehensive series of highly targeted campaigns building up to and on the day of the event. It included a total of 22 individual emails to four different stakeholder groups and two automated journeys.

Throughout the campaign, there were several calls to action including downloading a library of resources for distribution, taking a pledge on a virtual fingerprint map, and purchasing a limited edition hoodie from the Rare Shop.

“For our existing audience, we were able to achieve an average open rate of 54% across the four segments. Leveraging the segmenting tools of Ortto allowed us to target a highly engaged audience resulting in an open rate more than double what we saw with Mailchimp.” shared James.

“The campaign also included integration into Facebook which was seamless and easy to set up. For our new audience and lead generation campaign, we were able to achieve an average open rate of 70% and we had 44% of those opens engage, click, and download our resources.

James leaned on Ortto to organize and track all of this activity with ease. “Even the simple function of placing our campaigns into organized folders has been a great way for us to stay on top of our workflow. Being able to track the number of emails to each stakeholder group, number of subscribers, clickthrough rate, open rate, and unsubscribes was very helpful."

A one-stop platform for your marketing

As a not-for-profit with limited resources and an important mission, time is of the essence. Ortto allows Rare Cancers Australia to quickly and easily create, organize, and track complicated campaigns without fuss.

“Ortto is a seamless tool that is so easy to learn and can plug into your CRM, website, or other tools that you use. It can even be a simplified CRM for those looking for that kind of thing. You get access to so many features right from the get-go — it can honestly be your one-stop platform for your marketing activities. I highly recommend the platform.”

Rare Cancers Australia’s vision is that every person impacted by rare cancer will be supported from every angle, from the very beginning. Become a part of that support by hosting a fundraiser or donating today at rarecancers.org.au

Throughout the campaign, there were several calls to action including downloading a library of resources for distribution, taking a pledge on a virtual fingerprint map, and purchasing a limited edition hoodie from the Rare Shop.

“For our existing audience, we were able to achieve an average open rate of 54% across the four segments. Leveraging the segmenting tools of Ortto allowed us to target a highly engaged audience resulting in an open rate more than double what we saw with Mailchimp.” shared James.

“The campaign also included integration into Facebook which was seamless and easy to set up. For our new audience and lead generation campaign, we were able to achieve an average open rate of 70% and we had 44% of those opens engage, click, and download our resources.

James leaned on Ortto to organize and track all of this activity with ease. “Even the simple function of placing our campaigns into organized folders has been a great way for us to stay on top of our workflow. Being able to track the number of emails to each stakeholder group, number of subscribers, clickthrough rate, open rate, and unsubscribes was very helpful."

A one-stop platform for your marketing

As a not-for-profit with limited resources and an important mission, time is of the essence. Ortto allows Rare Cancers Australia to quickly and easily create, organize, and track complicated campaigns without fuss.

“Ortto is a seamless tool that is so easy to learn and can plug into your CRM, website, or other tools that you use. It can even be a simplified CRM for those looking for that kind of thing. You get access to so many features right from the get-go — it can honestly be your one-stop platform for your marketing activities. I highly recommend the platform.”

Rare Cancers Australia’s vision is that every person impacted by rare cancer will be supported from every angle, from the very beginning. Become a part of that support by hosting a fundraiser or donating today at rarecancers.org.au

Throughout the campaign, there were several calls to action including downloading a library of resources for distribution, taking a pledge on a virtual fingerprint map, and purchasing a limited edition hoodie from the Rare Shop.

“For our existing audience, we were able to achieve an average open rate of 54% across the four segments. Leveraging the segmenting tools of Ortto allowed us to target a highly engaged audience resulting in an open rate more than double what we saw with Mailchimp.” shared James.

“The campaign also included integration into Facebook which was seamless and easy to set up. For our new audience and lead generation campaign, we were able to achieve an average open rate of 70% and we had 44% of those opens engage, click, and download our resources.

James leaned on Ortto to organize and track all of this activity with ease. “Even the simple function of placing our campaigns into organized folders has been a great way for us to stay on top of our workflow. Being able to track the number of emails to each stakeholder group, number of subscribers, clickthrough rate, open rate, and unsubscribes was very helpful."

A one-stop platform for your marketing

As a not-for-profit with limited resources and an important mission, time is of the essence. Ortto allows Rare Cancers Australia to quickly and easily create, organize, and track complicated campaigns without fuss.

“Ortto is a seamless tool that is so easy to learn and can plug into your CRM, website, or other tools that you use. It can even be a simplified CRM for those looking for that kind of thing. You get access to so many features right from the get-go — it can honestly be your one-stop platform for your marketing activities. I highly recommend the platform.”

Rare Cancers Australia’s vision is that every person impacted by rare cancer will be supported from every angle, from the very beginning. Become a part of that support by hosting a fundraiser or donating today at rarecancers.org.au

Throughout the campaign, there were several calls to action including downloading a library of resources for distribution, taking a pledge on a virtual fingerprint map, and purchasing a limited edition hoodie from the Rare Shop.

“For our existing audience, we were able to achieve an average open rate of 54% across the four segments. Leveraging the segmenting tools of Ortto allowed us to target a highly engaged audience resulting in an open rate more than double what we saw with Mailchimp.” shared James.

“The campaign also included integration into Facebook which was seamless and easy to set up. For our new audience and lead generation campaign, we were able to achieve an average open rate of 70% and we had 44% of those opens engage, click, and download our resources.

James leaned on Ortto to organize and track all of this activity with ease. “Even the simple function of placing our campaigns into organized folders has been a great way for us to stay on top of our workflow. Being able to track the number of emails to each stakeholder group, number of subscribers, clickthrough rate, open rate, and unsubscribes was very helpful."

A one-stop platform for your marketing

As a not-for-profit with limited resources and an important mission, time is of the essence. Ortto allows Rare Cancers Australia to quickly and easily create, organize, and track complicated campaigns without fuss.

“Ortto is a seamless tool that is so easy to learn and can plug into your CRM, website, or other tools that you use. It can even be a simplified CRM for those looking for that kind of thing. You get access to so many features right from the get-go — it can honestly be your one-stop platform for your marketing activities. I highly recommend the platform.”

Rare Cancers Australia’s vision is that every person impacted by rare cancer will be supported from every angle, from the very beginning. Become a part of that support by hosting a fundraiser or donating today at rarecancers.org.au