LiLiCAST

Repackaging, repurposing, and reposting content helps creators and marketers extract more value, but it can require different tools and skill sets, plus a significant investment in time.

This is the problem LiLiCAST solves with its all-in-one content creation tool. The platform is underpinned by AI, has built-in collaboration tools, and utilizes a clever brick system that makes edits simple. In other words, it has everything marketers and creators need to create, edit, and publish content to multiple channels.

The challenge

LiLiCAST was using HubSpot as a data and marketing automation solution but, as a startup that needed to move quickly, they were frustrated with bottlenecks and wasting time trying to figure out how to configure automated campaigns.

“You don’t want it to be a week-long puzzle every time you need to automate something,” shared Arik Azoulay, Co-Founder and CEO at LiLiCAST. “We are a sales-led SaaS organization so we needed a platform that was powerful, but easy to use and would scale with us, without costs becoming prohibitive.”

Making the switch

“In all the solutions we looked at, Ortto was very powerful and yet very easy to use. You just don’t have to spend your time trying to understand how to configure things,” shared Arik.

After making the decision to switch, LiLiCAST connected their data sources, implemented the tracking code on the website, and used the API to generate custom activity data from their app to get a complete picture of the customer and their journey in Ortto.

“The fact that we could connect our Pipedrive and Stripe was a game changer for us to create those audiences. Previously it was all a manual import, so from the very beginning these integrations were valuable. Plus, the API helps us track the product usage and define actions based on that usage.”

Supporting the customer at every stage

With their data consolidated, LiLiCAST was able to use the precision filters in Ortto’s CDP and campaigns to find the right audience and target them with the right message, on the right channel.

“We created a Podcast Academy which we use as a lead magnet. It’s promoted in a capture widget that is quite powerful and drives a lot of new leads to our system.”

Once a lead completes the form, they are entered into the playbook where they are prompted to take the training and complete a feedback form.

Repackaging, repurposing, and reposting content helps creators and marketers extract more value, but it can require different tools and skill sets, plus a significant investment in time.

This is the problem LiLiCAST solves with its all-in-one content creation tool. The platform is underpinned by AI, has built-in collaboration tools, and utilizes a clever brick system that makes edits simple. In other words, it has everything marketers and creators need to create, edit, and publish content to multiple channels.

The challenge

LiLiCAST was using HubSpot as a data and marketing automation solution but, as a startup that needed to move quickly, they were frustrated with bottlenecks and wasting time trying to figure out how to configure automated campaigns.

“You don’t want it to be a week-long puzzle every time you need to automate something,” shared Arik Azoulay, Co-Founder and CEO at LiLiCAST. “We are a sales-led SaaS organization so we needed a platform that was powerful, but easy to use and would scale with us, without costs becoming prohibitive.”

Making the switch

“In all the solutions we looked at, Ortto was very powerful and yet very easy to use. You just don’t have to spend your time trying to understand how to configure things,” shared Arik.

After making the decision to switch, LiLiCAST connected their data sources, implemented the tracking code on the website, and used the API to generate custom activity data from their app to get a complete picture of the customer and their journey in Ortto.

“The fact that we could connect our Pipedrive and Stripe was a game changer for us to create those audiences. Previously it was all a manual import, so from the very beginning these integrations were valuable. Plus, the API helps us track the product usage and define actions based on that usage.”

Supporting the customer at every stage

With their data consolidated, LiLiCAST was able to use the precision filters in Ortto’s CDP and campaigns to find the right audience and target them with the right message, on the right channel.

“We created a Podcast Academy which we use as a lead magnet. It’s promoted in a capture widget that is quite powerful and drives a lot of new leads to our system.”

Once a lead completes the form, they are entered into the playbook where they are prompted to take the training and complete a feedback form.

Repackaging, repurposing, and reposting content helps creators and marketers extract more value, but it can require different tools and skill sets, plus a significant investment in time.

This is the problem LiLiCAST solves with its all-in-one content creation tool. The platform is underpinned by AI, has built-in collaboration tools, and utilizes a clever brick system that makes edits simple. In other words, it has everything marketers and creators need to create, edit, and publish content to multiple channels.

The challenge

LiLiCAST was using HubSpot as a data and marketing automation solution but, as a startup that needed to move quickly, they were frustrated with bottlenecks and wasting time trying to figure out how to configure automated campaigns.

“You don’t want it to be a week-long puzzle every time you need to automate something,” shared Arik Azoulay, Co-Founder and CEO at LiLiCAST. “We are a sales-led SaaS organization so we needed a platform that was powerful, but easy to use and would scale with us, without costs becoming prohibitive.”

Making the switch

“In all the solutions we looked at, Ortto was very powerful and yet very easy to use. You just don’t have to spend your time trying to understand how to configure things,” shared Arik.

After making the decision to switch, LiLiCAST connected their data sources, implemented the tracking code on the website, and used the API to generate custom activity data from their app to get a complete picture of the customer and their journey in Ortto.

“The fact that we could connect our Pipedrive and Stripe was a game changer for us to create those audiences. Previously it was all a manual import, so from the very beginning these integrations were valuable. Plus, the API helps us track the product usage and define actions based on that usage.”

Supporting the customer at every stage

With their data consolidated, LiLiCAST was able to use the precision filters in Ortto’s CDP and campaigns to find the right audience and target them with the right message, on the right channel.

“We created a Podcast Academy which we use as a lead magnet. It’s promoted in a capture widget that is quite powerful and drives a lot of new leads to our system.”

Once a lead completes the form, they are entered into the playbook where they are prompted to take the training and complete a feedback form.

Repackaging, repurposing, and reposting content helps creators and marketers extract more value, but it can require different tools and skill sets, plus a significant investment in time.

This is the problem LiLiCAST solves with its all-in-one content creation tool. The platform is underpinned by AI, has built-in collaboration tools, and utilizes a clever brick system that makes edits simple. In other words, it has everything marketers and creators need to create, edit, and publish content to multiple channels.

The challenge

LiLiCAST was using HubSpot as a data and marketing automation solution but, as a startup that needed to move quickly, they were frustrated with bottlenecks and wasting time trying to figure out how to configure automated campaigns.

“You don’t want it to be a week-long puzzle every time you need to automate something,” shared Arik Azoulay, Co-Founder and CEO at LiLiCAST. “We are a sales-led SaaS organization so we needed a platform that was powerful, but easy to use and would scale with us, without costs becoming prohibitive.”

Making the switch

“In all the solutions we looked at, Ortto was very powerful and yet very easy to use. You just don’t have to spend your time trying to understand how to configure things,” shared Arik.

After making the decision to switch, LiLiCAST connected their data sources, implemented the tracking code on the website, and used the API to generate custom activity data from their app to get a complete picture of the customer and their journey in Ortto.

“The fact that we could connect our Pipedrive and Stripe was a game changer for us to create those audiences. Previously it was all a manual import, so from the very beginning these integrations were valuable. Plus, the API helps us track the product usage and define actions based on that usage.”

Supporting the customer at every stage

With their data consolidated, LiLiCAST was able to use the precision filters in Ortto’s CDP and campaigns to find the right audience and target them with the right message, on the right channel.

“We created a Podcast Academy which we use as a lead magnet. It’s promoted in a capture widget that is quite powerful and drives a lot of new leads to our system.”

Once a lead completes the form, they are entered into the playbook where they are prompted to take the training and complete a feedback form.

From there, if a customer signs up for a free trial, they are taken through the onboarding journey. “We were able to build a cool onboarding journey that drove a lot of customer satisfaction for our users. This started with the capture widgets, and then sending follow-up emails to remind customers to take specific actions in the product.”

More recently, LiLiCAST started using knowledge base and Talk to support their customers beyond the onboarding phase.

“We are using Talk for support and knowledge base for our tutorial videos. One pain point SaaS customers have with these videos is making updates and rolling them out across a knowledge base. We have a widget that allows the update to roll out wherever it is embedded, and Ortto’s knowledge base is now compliant with that widget.”

With the LiLiCAST player embedded into the team’s knowledge base articles, the team has been able to build out a robust library of help content that is always up to date.

Results: Connecting at every stage

As a quickly-growing startup with a small team, speaking to customers at every stage of their lifecycle is no easy feat. LiLiCAST has achieved this by consolidating data in Ortto, using our powerful yet simple marketing automation tools, and getting a little help from our phenomenal support team along the way.

“The support is amazing. I was amazed at how fast and proactive you are. All the interaction I had with your support team showed me that you have an amazing company culture and you really manage to find active people who are trying to find a solution for you.”

From there, if a customer signs up for a free trial, they are taken through the onboarding journey. “We were able to build a cool onboarding journey that drove a lot of customer satisfaction for our users. This started with the capture widgets, and then sending follow-up emails to remind customers to take specific actions in the product.”

More recently, LiLiCAST started using knowledge base and Talk to support their customers beyond the onboarding phase.

“We are using Talk for support and knowledge base for our tutorial videos. One pain point SaaS customers have with these videos is making updates and rolling them out across a knowledge base. We have a widget that allows the update to roll out wherever it is embedded, and Ortto’s knowledge base is now compliant with that widget.”

With the LiLiCAST player embedded into the team’s knowledge base articles, the team has been able to build out a robust library of help content that is always up to date.

Results: Connecting at every stage

As a quickly-growing startup with a small team, speaking to customers at every stage of their lifecycle is no easy feat. LiLiCAST has achieved this by consolidating data in Ortto, using our powerful yet simple marketing automation tools, and getting a little help from our phenomenal support team along the way.

“The support is amazing. I was amazed at how fast and proactive you are. All the interaction I had with your support team showed me that you have an amazing company culture and you really manage to find active people who are trying to find a solution for you.”

From there, if a customer signs up for a free trial, they are taken through the onboarding journey. “We were able to build a cool onboarding journey that drove a lot of customer satisfaction for our users. This started with the capture widgets, and then sending follow-up emails to remind customers to take specific actions in the product.”

More recently, LiLiCAST started using knowledge base and Talk to support their customers beyond the onboarding phase.

“We are using Talk for support and knowledge base for our tutorial videos. One pain point SaaS customers have with these videos is making updates and rolling them out across a knowledge base. We have a widget that allows the update to roll out wherever it is embedded, and Ortto’s knowledge base is now compliant with that widget.”

With the LiLiCAST player embedded into the team’s knowledge base articles, the team has been able to build out a robust library of help content that is always up to date.

Results: Connecting at every stage

As a quickly-growing startup with a small team, speaking to customers at every stage of their lifecycle is no easy feat. LiLiCAST has achieved this by consolidating data in Ortto, using our powerful yet simple marketing automation tools, and getting a little help from our phenomenal support team along the way.

“The support is amazing. I was amazed at how fast and proactive you are. All the interaction I had with your support team showed me that you have an amazing company culture and you really manage to find active people who are trying to find a solution for you.”

From there, if a customer signs up for a free trial, they are taken through the onboarding journey. “We were able to build a cool onboarding journey that drove a lot of customer satisfaction for our users. This started with the capture widgets, and then sending follow-up emails to remind customers to take specific actions in the product.”

More recently, LiLiCAST started using knowledge base and Talk to support their customers beyond the onboarding phase.

“We are using Talk for support and knowledge base for our tutorial videos. One pain point SaaS customers have with these videos is making updates and rolling them out across a knowledge base. We have a widget that allows the update to roll out wherever it is embedded, and Ortto’s knowledge base is now compliant with that widget.”

With the LiLiCAST player embedded into the team’s knowledge base articles, the team has been able to build out a robust library of help content that is always up to date.

Results: Connecting at every stage

As a quickly-growing startup with a small team, speaking to customers at every stage of their lifecycle is no easy feat. LiLiCAST has achieved this by consolidating data in Ortto, using our powerful yet simple marketing automation tools, and getting a little help from our phenomenal support team along the way.

“The support is amazing. I was amazed at how fast and proactive you are. All the interaction I had with your support team showed me that you have an amazing company culture and you really manage to find active people who are trying to find a solution for you.”