Honey Insurance
—How Ortto enabled 99% automation in customer communication
“Ortto gives our product and marketing teams extensive capabilities allowing Honey to rapidly evolve our customer engagement strategies without the usual enterprise complexity. It’s intuitive, incredibly flexible, and has allowed us to execute sophisticated multi-brand strategies with a lean team and zero compromise on quality.”
Simon Farrugia
Chief Product Officer
Introduction
Honey Insurance, a leading Australian home and motor insurance provider, has achieved remarkable growth, securing significant market share in just four years.
This case study explores how Honey leveraged Ortto to streamline marketing automation, enhance customer engagement, and drive efficiency across their multi-brand strategy.
The Challenge
Before adopting Ortto, Honey faced a pressing need to automate marketing communications and optimize customer journeys. With multiple brands under its umbrella - Honey Insurance, Aldi Insurance, Bank Australia, and Bank of Queensland, Honey required a solution capable of handling complex, multi-brand operations while ensuring seamless customer experiences.
Why Ortto?
Honey selected Ortto for its powerful automation capabilities, which allowed them to eliminate manual processes and create highly personalized customer interactions. Key factors influencing their decision included:
Journey Automation: Ortto’s best in class journey builder enabled the creation of automated customer workflows, covering onboarding, nurture sequences, and value-driven communications.
Multi-Brand Support: Ortto’s platform flexibility allowed Honey to manage multiple brands and sub-accounts with ease, ensuring a tailored approach for each audience.
Seamless API and no-code integrations: Ortto’s third party connectivity eliminated the need for manual list uploads, enabling real-time audience management and data synchronization.
User-Friendly Interface: Despite its advanced capabilities, Ortto was intuitive and easy to use, allowing the team to implement automation without extensive technical expertise.
Introduction
Honey Insurance, a leading Australian home and motor insurance provider, has achieved remarkable growth, securing significant market share in just four years.
This case study explores how Honey leveraged Ortto to streamline marketing automation, enhance customer engagement, and drive efficiency across their multi-brand strategy.
The Challenge
Before adopting Ortto, Honey faced a pressing need to automate marketing communications and optimize customer journeys. With multiple brands under its umbrella - Honey Insurance, Aldi Insurance, Bank Australia, and Bank of Queensland, Honey required a solution capable of handling complex, multi-brand operations while ensuring seamless customer experiences.
Why Ortto?
Honey selected Ortto for its powerful automation capabilities, which allowed them to eliminate manual processes and create highly personalized customer interactions. Key factors influencing their decision included:
Journey Automation: Ortto’s best in class journey builder enabled the creation of automated customer workflows, covering onboarding, nurture sequences, and value-driven communications.
Multi-Brand Support: Ortto’s platform flexibility allowed Honey to manage multiple brands and sub-accounts with ease, ensuring a tailored approach for each audience.
Seamless API and no-code integrations: Ortto’s third party connectivity eliminated the need for manual list uploads, enabling real-time audience management and data synchronization.
User-Friendly Interface: Despite its advanced capabilities, Ortto was intuitive and easy to use, allowing the team to implement automation without extensive technical expertise.
Introduction
Honey Insurance, a leading Australian home and motor insurance provider, has achieved remarkable growth, securing significant market share in just four years.
This case study explores how Honey leveraged Ortto to streamline marketing automation, enhance customer engagement, and drive efficiency across their multi-brand strategy.
The Challenge
Before adopting Ortto, Honey faced a pressing need to automate marketing communications and optimize customer journeys. With multiple brands under its umbrella - Honey Insurance, Aldi Insurance, Bank Australia, and Bank of Queensland, Honey required a solution capable of handling complex, multi-brand operations while ensuring seamless customer experiences.
Why Ortto?
Honey selected Ortto for its powerful automation capabilities, which allowed them to eliminate manual processes and create highly personalized customer interactions. Key factors influencing their decision included:
Journey Automation: Ortto’s best in class journey builder enabled the creation of automated customer workflows, covering onboarding, nurture sequences, and value-driven communications.
Multi-Brand Support: Ortto’s platform flexibility allowed Honey to manage multiple brands and sub-accounts with ease, ensuring a tailored approach for each audience.
Seamless API and no-code integrations: Ortto’s third party connectivity eliminated the need for manual list uploads, enabling real-time audience management and data synchronization.
User-Friendly Interface: Despite its advanced capabilities, Ortto was intuitive and easy to use, allowing the team to implement automation without extensive technical expertise.
Introduction
Honey Insurance, a leading Australian home and motor insurance provider, has achieved remarkable growth, securing significant market share in just four years.
This case study explores how Honey leveraged Ortto to streamline marketing automation, enhance customer engagement, and drive efficiency across their multi-brand strategy.
The Challenge
Before adopting Ortto, Honey faced a pressing need to automate marketing communications and optimize customer journeys. With multiple brands under its umbrella - Honey Insurance, Aldi Insurance, Bank Australia, and Bank of Queensland, Honey required a solution capable of handling complex, multi-brand operations while ensuring seamless customer experiences.
Why Ortto?
Honey selected Ortto for its powerful automation capabilities, which allowed them to eliminate manual processes and create highly personalized customer interactions. Key factors influencing their decision included:
Journey Automation: Ortto’s best in class journey builder enabled the creation of automated customer workflows, covering onboarding, nurture sequences, and value-driven communications.
Multi-Brand Support: Ortto’s platform flexibility allowed Honey to manage multiple brands and sub-accounts with ease, ensuring a tailored approach for each audience.
Seamless API and no-code integrations: Ortto’s third party connectivity eliminated the need for manual list uploads, enabling real-time audience management and data synchronization.
User-Friendly Interface: Despite its advanced capabilities, Ortto was intuitive and easy to use, allowing the team to implement automation without extensive technical expertise.
Key Benefits
Since implementing Ortto, Honey has realized significant improvements across multiple areas:
Scalability Through Automation: Nearly all customer communications are now automated, reducing manual effort and ensuring consistent messaging.
Higher Customer Engagement: Personalized journeys and targeted communications have led to increased engagement and improved conversion rates.
Enhanced Data Management: Ortto’s data capabilities (Ortto CDP) have streamlined audience segmentation, ensuring data accuracy and reducing inefficiencies.
Cost Optimization: The platform’s cost-effective pricing model has enabled Honey to maximize marketing ROI with Time To Value measured in days not months.
Reliable Performance: With Ortto’s stable and dependable platform, Honey has ensured uninterrupted customer interactions.
Exceptional Support: The Ortto team has provided responsive assistance, making the implementation process smooth and ensuring ongoing success.
Result
Honey's journey with Ortto showcases the impact of strategic marketing automation in driving growth and enhancing customer experiences. Their success serves as a blueprint for businesses looking to streamline operations, personalize engagement, and achieve sustainable growth through automation.
✔ Treating customer communications as a product – By embedding automation, data governance, and quality control into their communication strategy, Honey ensures a seamless customer experience.
✔ Leveraging data-driven insights – Utilizing data to refine customer journeys has led to improved engagement and conversions.
✔ Partnering with the right platform – Ortto’s automation, flexibility, and support have been instrumental in helping Honey scale efficiently.
Key Benefits
Since implementing Ortto, Honey has realized significant improvements across multiple areas:
Scalability Through Automation: Nearly all customer communications are now automated, reducing manual effort and ensuring consistent messaging.
Higher Customer Engagement: Personalized journeys and targeted communications have led to increased engagement and improved conversion rates.
Enhanced Data Management: Ortto’s data capabilities (Ortto CDP) have streamlined audience segmentation, ensuring data accuracy and reducing inefficiencies.
Cost Optimization: The platform’s cost-effective pricing model has enabled Honey to maximize marketing ROI with Time To Value measured in days not months.
Reliable Performance: With Ortto’s stable and dependable platform, Honey has ensured uninterrupted customer interactions.
Exceptional Support: The Ortto team has provided responsive assistance, making the implementation process smooth and ensuring ongoing success.
Result
Honey's journey with Ortto showcases the impact of strategic marketing automation in driving growth and enhancing customer experiences. Their success serves as a blueprint for businesses looking to streamline operations, personalize engagement, and achieve sustainable growth through automation.
✔ Treating customer communications as a product – By embedding automation, data governance, and quality control into their communication strategy, Honey ensures a seamless customer experience.
✔ Leveraging data-driven insights – Utilizing data to refine customer journeys has led to improved engagement and conversions.
✔ Partnering with the right platform – Ortto’s automation, flexibility, and support have been instrumental in helping Honey scale efficiently.
Key Benefits
Since implementing Ortto, Honey has realized significant improvements across multiple areas:
Scalability Through Automation: Nearly all customer communications are now automated, reducing manual effort and ensuring consistent messaging.
Higher Customer Engagement: Personalized journeys and targeted communications have led to increased engagement and improved conversion rates.
Enhanced Data Management: Ortto’s data capabilities (Ortto CDP) have streamlined audience segmentation, ensuring data accuracy and reducing inefficiencies.
Cost Optimization: The platform’s cost-effective pricing model has enabled Honey to maximize marketing ROI with Time To Value measured in days not months.
Reliable Performance: With Ortto’s stable and dependable platform, Honey has ensured uninterrupted customer interactions.
Exceptional Support: The Ortto team has provided responsive assistance, making the implementation process smooth and ensuring ongoing success.
Result
Honey's journey with Ortto showcases the impact of strategic marketing automation in driving growth and enhancing customer experiences. Their success serves as a blueprint for businesses looking to streamline operations, personalize engagement, and achieve sustainable growth through automation.
✔ Treating customer communications as a product – By embedding automation, data governance, and quality control into their communication strategy, Honey ensures a seamless customer experience.
✔ Leveraging data-driven insights – Utilizing data to refine customer journeys has led to improved engagement and conversions.
✔ Partnering with the right platform – Ortto’s automation, flexibility, and support have been instrumental in helping Honey scale efficiently.
Key Benefits
Since implementing Ortto, Honey has realized significant improvements across multiple areas:
Scalability Through Automation: Nearly all customer communications are now automated, reducing manual effort and ensuring consistent messaging.
Higher Customer Engagement: Personalized journeys and targeted communications have led to increased engagement and improved conversion rates.
Enhanced Data Management: Ortto’s data capabilities (Ortto CDP) have streamlined audience segmentation, ensuring data accuracy and reducing inefficiencies.
Cost Optimization: The platform’s cost-effective pricing model has enabled Honey to maximize marketing ROI with Time To Value measured in days not months.
Reliable Performance: With Ortto’s stable and dependable platform, Honey has ensured uninterrupted customer interactions.
Exceptional Support: The Ortto team has provided responsive assistance, making the implementation process smooth and ensuring ongoing success.
Result
Honey's journey with Ortto showcases the impact of strategic marketing automation in driving growth and enhancing customer experiences. Their success serves as a blueprint for businesses looking to streamline operations, personalize engagement, and achieve sustainable growth through automation.
✔ Treating customer communications as a product – By embedding automation, data governance, and quality control into their communication strategy, Honey ensures a seamless customer experience.
✔ Leveraging data-driven insights – Utilizing data to refine customer journeys has led to improved engagement and conversions.
✔ Partnering with the right platform – Ortto’s automation, flexibility, and support have been instrumental in helping Honey scale efficiently.
“Ortto's lightning-fast onboarding, powerful native and API integrations, strong deliverability, and exceptional support team have been key to our success over the past four years.”
Simon Farrugia
·
Chief Product Officer
“Ortto's lightning-fast onboarding, powerful native and API integrations, strong deliverability, and exceptional support team have been key to our success over the past four years.”
Simon Farrugia
·
Chief Product Officer
“Ortto's lightning-fast onboarding, powerful native and API integrations, strong deliverability, and exceptional support team have been key to our success over the past four years.”
Simon Farrugia
·
Chief Product Officer
“Ortto's lightning-fast onboarding, powerful native and API integrations, strong deliverability, and exceptional support team have been key to our success over the past four years.”
Simon Farrugia
·
Chief Product Officer
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