Consolidation is the number one priority for more and more businesses, as they look to find new ways to streamline their marketing operations while maximizing customer engagement.

That was the primary reason Dinero, Denmark-based online accounting software developed for entrepreneurs and sole traders used by more than 87,305 companies, made the switch from ActiveCampaign to Ortto's integrated marketing automation and customer data platform.

Moving from ActiveCampaign to Ortto

Dinero had been using ActiveCampaign for its marketing automation needs. While they were satisfied with ActiveCampaign’s marketing tools, they struggled with the platform's speed, which slowed down their marketing operations—not ideal for a growing SaaS business trying to work at speed and scale. Recognizing the need for a more efficient solution, Dinero started exploring alternatives to ActiveCampaign.

Nicklas Aabech, Digital Marketing Manager at Dinero, says they considered several options, including Segment and Customer.io. However, Ortto stood out from the pack, because of its combined marketing automation and customer data platform (CDP), giving Dinero the ability to consolidate customer data and execute email campaigns seamlessly.

"We looked into Segment, to see whether we could combine it with Customer.io,”  says Nickas. “But what attracted us to Ortto was that it combined a customer-data platform and marketing automation platform in one system so that we could send our emails to the right people straight from Ortto.” 

Reporting and dashboards

A crucial element for Dinero in choosing Ortto is the platform's reporting and dashboard capabilities. Ortto's robust third-party integrations mean Dinero can extract data effortlessly from the platform via APIs, empowering them to generate and share reports across the organization easily. 

This streamlined approach simplified collaboration and facilitated data-driven decision-making. "It's much easier now, all we need to do is share a link,” says Nicklas.

Getting up and running with Ortto

Implementing any new platform can be a daunting task, and even more so when dealing with a product as complex as Dinero’s, which caters to a broad spectrum of users. But Nicklas says “getting started was easy.” 

The integration of Dinero’s own API with Ortto was seamless and, by combining internal and external data sources, the company achieved a comprehensive view of its customers and industries, enabling Dinero to build out more targeted and personalized email campaigns.

Working with the team

Ortto’s commitment to customer success has been a key part of Dinero getting up and running with the platform so easily. Together, they identified and implemented tailored solutions to meet the company's unique data needs to personalize marketing at scale. "Together, we’ve found solutions that have made things we haven’t been able to do previously possible.”