CycleMasters
—How behavior-based email journeys help CycleMasters convert more leads and generate reviews
7.7%
email conversion rate
50%
avg. email open rate
“The simplicity with which flows can be created has made our work more effective. Now, the majority of the work lies in the planning phase rather than the execution.”
Evelien Biever-van Dam
Marketing Manager
CycleMasters brings indoor cycling, yoga, and strength workouts to your home or gym through an intuitive app offering hundreds of classes on demand, and new releases every week.
They offer scenic and studio rides with motivational instructors for every fitness level from beginner to advanced. In addition to the app, their ecommerce store sells stationary bikes, workout accessories, and clothing.
The challenge
In the cluttered fitness space, CycleMasters stand out because they deliver an incredible workout experience to their members. When it came to delivering a similarly impressive marketing experience to leads and members, they were facing challenges accessing the data they needed to execute personalized campaigns.
“We’ve used multiple email platforms in the past where we often had to make concessions. This usually involved the inability to connect our owned data sources or link to third-party services like Google and Facebook.” Evelien Biever-van Dam, Marketing Manager at CycleMasters explained.
The strategy: Reclaiming lost customers and building advocacy
CycleMasters made the switch to Ortto to connect their data sources and get more control over the customer journey.
“Our primary goal with Ortto is to engage our members and leads with the right message at the right time, ensuring they take the appropriate actions in the respective phase.” Evelien shared.
“With Ortto, we can make choices about which data we want to sync and endlessly vary audience segments to send messages at the right time. The simplicity with which flows can be created has made our work more effective. We have more ways to provide members with increasingly personalized content at times that suit them.”
After implementation, they wanted to address two specific points in the customer lifecycle: lead conversion and advocacy.
“We noticed there were individuals creating an account on our website, but not progressing to a trial membership. With Ortto, we were able to capture these visitors in an email flow where we remind them to initiate the trial. The initial email in this flow alone yields a conversion rate of 7.7%.”
CycleMasters brings indoor cycling, yoga, and strength workouts to your home or gym through an intuitive app offering hundreds of classes on demand, and new releases every week.
They offer scenic and studio rides with motivational instructors for every fitness level from beginner to advanced. In addition to the app, their ecommerce store sells stationary bikes, workout accessories, and clothing.
The challenge
In the cluttered fitness space, CycleMasters stand out because they deliver an incredible workout experience to their members. When it came to delivering a similarly impressive marketing experience to leads and members, they were facing challenges accessing the data they needed to execute personalized campaigns.
“We’ve used multiple email platforms in the past where we often had to make concessions. This usually involved the inability to connect our owned data sources or link to third-party services like Google and Facebook.” Evelien Biever-van Dam, Marketing Manager at CycleMasters explained.
The strategy: Reclaiming lost customers and building advocacy
CycleMasters made the switch to Ortto to connect their data sources and get more control over the customer journey.
“Our primary goal with Ortto is to engage our members and leads with the right message at the right time, ensuring they take the appropriate actions in the respective phase.” Evelien shared.
“With Ortto, we can make choices about which data we want to sync and endlessly vary audience segments to send messages at the right time. The simplicity with which flows can be created has made our work more effective. We have more ways to provide members with increasingly personalized content at times that suit them.”
After implementation, they wanted to address two specific points in the customer lifecycle: lead conversion and advocacy.
“We noticed there were individuals creating an account on our website, but not progressing to a trial membership. With Ortto, we were able to capture these visitors in an email flow where we remind them to initiate the trial. The initial email in this flow alone yields a conversion rate of 7.7%.”
CycleMasters brings indoor cycling, yoga, and strength workouts to your home or gym through an intuitive app offering hundreds of classes on demand, and new releases every week.
They offer scenic and studio rides with motivational instructors for every fitness level from beginner to advanced. In addition to the app, their ecommerce store sells stationary bikes, workout accessories, and clothing.
The challenge
In the cluttered fitness space, CycleMasters stand out because they deliver an incredible workout experience to their members. When it came to delivering a similarly impressive marketing experience to leads and members, they were facing challenges accessing the data they needed to execute personalized campaigns.
“We’ve used multiple email platforms in the past where we often had to make concessions. This usually involved the inability to connect our owned data sources or link to third-party services like Google and Facebook.” Evelien Biever-van Dam, Marketing Manager at CycleMasters explained.
The strategy: Reclaiming lost customers and building advocacy
CycleMasters made the switch to Ortto to connect their data sources and get more control over the customer journey.
“Our primary goal with Ortto is to engage our members and leads with the right message at the right time, ensuring they take the appropriate actions in the respective phase.” Evelien shared.
“With Ortto, we can make choices about which data we want to sync and endlessly vary audience segments to send messages at the right time. The simplicity with which flows can be created has made our work more effective. We have more ways to provide members with increasingly personalized content at times that suit them.”
After implementation, they wanted to address two specific points in the customer lifecycle: lead conversion and advocacy.
“We noticed there were individuals creating an account on our website, but not progressing to a trial membership. With Ortto, we were able to capture these visitors in an email flow where we remind them to initiate the trial. The initial email in this flow alone yields a conversion rate of 7.7%.”
CycleMasters brings indoor cycling, yoga, and strength workouts to your home or gym through an intuitive app offering hundreds of classes on demand, and new releases every week.
They offer scenic and studio rides with motivational instructors for every fitness level from beginner to advanced. In addition to the app, their ecommerce store sells stationary bikes, workout accessories, and clothing.
The challenge
In the cluttered fitness space, CycleMasters stand out because they deliver an incredible workout experience to their members. When it came to delivering a similarly impressive marketing experience to leads and members, they were facing challenges accessing the data they needed to execute personalized campaigns.
“We’ve used multiple email platforms in the past where we often had to make concessions. This usually involved the inability to connect our owned data sources or link to third-party services like Google and Facebook.” Evelien Biever-van Dam, Marketing Manager at CycleMasters explained.
The strategy: Reclaiming lost customers and building advocacy
CycleMasters made the switch to Ortto to connect their data sources and get more control over the customer journey.
“Our primary goal with Ortto is to engage our members and leads with the right message at the right time, ensuring they take the appropriate actions in the respective phase.” Evelien shared.
“With Ortto, we can make choices about which data we want to sync and endlessly vary audience segments to send messages at the right time. The simplicity with which flows can be created has made our work more effective. We have more ways to provide members with increasingly personalized content at times that suit them.”
After implementation, they wanted to address two specific points in the customer lifecycle: lead conversion and advocacy.
“We noticed there were individuals creating an account on our website, but not progressing to a trial membership. With Ortto, we were able to capture these visitors in an email flow where we remind them to initiate the trial. The initial email in this flow alone yields a conversion rate of 7.7%.”
This is huge for CycleMasters. Once a lead is converted to a trial member and takes a class, they tend to stick around and become paying members.
At the other end of the customer lifecycle, CycleMasters wanted to find a way to increase the number of app reviews they had in order to increase visibility.
“Our campaign focused on collecting reviews is an exemplary illustration of a campaign performing exceptionally well. This email is timed perfectly to follow the completion of a specific number of workouts. It has resulted in a significant surge in the number of reviews received through the App Store or Google Apps. Almost daily new reviews on one of the platforms are added.”
With the recent launch of Ortto’s push notifications, CycleMasters will expand their journeys. “We make extensive use of journeys because it provides the opportunity to tailor our message to specific target audiences and offers a lot of flexibility in setting up an effective email flow. Now that we can also incorporate push notifications, we can reach members where they prefer in one platform so we don’t lose sight of any segment of our membership.”
Recap: The results
CycleMasters give their members an incredible in-app experience. With Ortto, they have been able to meet that high standard with their marketing campaigns.
In addition, with the recent launch of push notifications, the marketing team has consolidated their tech stack, bringing their customer journey marketing into one tool to enhance their campaigns and analytics.
This is huge for CycleMasters. Once a lead is converted to a trial member and takes a class, they tend to stick around and become paying members.
At the other end of the customer lifecycle, CycleMasters wanted to find a way to increase the number of app reviews they had in order to increase visibility.
“Our campaign focused on collecting reviews is an exemplary illustration of a campaign performing exceptionally well. This email is timed perfectly to follow the completion of a specific number of workouts. It has resulted in a significant surge in the number of reviews received through the App Store or Google Apps. Almost daily new reviews on one of the platforms are added.”
With the recent launch of Ortto’s push notifications, CycleMasters will expand their journeys. “We make extensive use of journeys because it provides the opportunity to tailor our message to specific target audiences and offers a lot of flexibility in setting up an effective email flow. Now that we can also incorporate push notifications, we can reach members where they prefer in one platform so we don’t lose sight of any segment of our membership.”
Recap: The results
CycleMasters give their members an incredible in-app experience. With Ortto, they have been able to meet that high standard with their marketing campaigns.
In addition, with the recent launch of push notifications, the marketing team has consolidated their tech stack, bringing their customer journey marketing into one tool to enhance their campaigns and analytics.
This is huge for CycleMasters. Once a lead is converted to a trial member and takes a class, they tend to stick around and become paying members.
At the other end of the customer lifecycle, CycleMasters wanted to find a way to increase the number of app reviews they had in order to increase visibility.
“Our campaign focused on collecting reviews is an exemplary illustration of a campaign performing exceptionally well. This email is timed perfectly to follow the completion of a specific number of workouts. It has resulted in a significant surge in the number of reviews received through the App Store or Google Apps. Almost daily new reviews on one of the platforms are added.”
With the recent launch of Ortto’s push notifications, CycleMasters will expand their journeys. “We make extensive use of journeys because it provides the opportunity to tailor our message to specific target audiences and offers a lot of flexibility in setting up an effective email flow. Now that we can also incorporate push notifications, we can reach members where they prefer in one platform so we don’t lose sight of any segment of our membership.”
Recap: The results
CycleMasters give their members an incredible in-app experience. With Ortto, they have been able to meet that high standard with their marketing campaigns.
In addition, with the recent launch of push notifications, the marketing team has consolidated their tech stack, bringing their customer journey marketing into one tool to enhance their campaigns and analytics.
This is huge for CycleMasters. Once a lead is converted to a trial member and takes a class, they tend to stick around and become paying members.
At the other end of the customer lifecycle, CycleMasters wanted to find a way to increase the number of app reviews they had in order to increase visibility.
“Our campaign focused on collecting reviews is an exemplary illustration of a campaign performing exceptionally well. This email is timed perfectly to follow the completion of a specific number of workouts. It has resulted in a significant surge in the number of reviews received through the App Store or Google Apps. Almost daily new reviews on one of the platforms are added.”
With the recent launch of Ortto’s push notifications, CycleMasters will expand their journeys. “We make extensive use of journeys because it provides the opportunity to tailor our message to specific target audiences and offers a lot of flexibility in setting up an effective email flow. Now that we can also incorporate push notifications, we can reach members where they prefer in one platform so we don’t lose sight of any segment of our membership.”
Recap: The results
CycleMasters give their members an incredible in-app experience. With Ortto, they have been able to meet that high standard with their marketing campaigns.
In addition, with the recent launch of push notifications, the marketing team has consolidated their tech stack, bringing their customer journey marketing into one tool to enhance their campaigns and analytics.
“Ortto has an enthusiastic support team, with the staff making a tremendous effort to assist you as quickly and effectively as possible. Regular updates ensure that you know they take your questions seriously.”
Evelien Biever-van Dam
·
Marketing Manager
“Ortto has an enthusiastic support team, with the staff making a tremendous effort to assist you as quickly and effectively as possible. Regular updates ensure that you know they take your questions seriously.”
Evelien Biever-van Dam
·
Marketing Manager
“Ortto has an enthusiastic support team, with the staff making a tremendous effort to assist you as quickly and effectively as possible. Regular updates ensure that you know they take your questions seriously.”
Evelien Biever-van Dam
·
Marketing Manager
“Ortto has an enthusiastic support team, with the staff making a tremendous effort to assist you as quickly and effectively as possible. Regular updates ensure that you know they take your questions seriously.”
Evelien Biever-van Dam
·
Marketing Manager
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