Alfred Foundation
—How Ortto partner Balanced Effect helped The Alfred Foundation build stronger donor relationships more efficiently
+60%
Increase in open rate
+3%
Increase in click through rate




“It’s really user friendly, it’s easy to train people on and it’s easy for the fundraising and the Salesforce team.”

Tara Vecchio
Head of Digital, Balanced Effect
Balanced Effect is a team of fundraising and donor relations specialists who help not-for-profits build a balanced approach to sustainable fundraising. With firsthand experience working in NFPs, they understand building a strong foundation is critical to growth — and this includes a tech stack that is well-designed and utilized.
As an Ortto partner, Balanced Effect recommended The Alfred Foundation, a not-for-profit raising funds to support the work of The Alfred Hospital, make the switch from Pardot to Ortto to get more out of their Salesforce data, build stronger donor relationships, streamline operations, and regain lost time.
Once they made the switch, they never looked back. Together, Balanced Effect and The Alfred Foundation have implemented personalized campaigns that generate donations and awareness, and built internal workflows that streamline their operations and provide a reliable source of truth in Salesforce.
Watch the video below to see how these two powerhouse teams work together in Ortto to achieve remarkable results.
Balanced Effect is a team of fundraising and donor relations specialists who help not-for-profits build a balanced approach to sustainable fundraising. With firsthand experience working in NFPs, they understand building a strong foundation is critical to growth — and this includes a tech stack that is well-designed and utilized.
As an Ortto partner, Balanced Effect recommended The Alfred Foundation, a not-for-profit raising funds to support the work of The Alfred Hospital, make the switch from Pardot to Ortto to get more out of their Salesforce data, build stronger donor relationships, streamline operations, and regain lost time.
Once they made the switch, they never looked back. Together, Balanced Effect and The Alfred Foundation have implemented personalized campaigns that generate donations and awareness, and built internal workflows that streamline their operations and provide a reliable source of truth in Salesforce.
Watch the video below to see how these two powerhouse teams work together in Ortto to achieve remarkable results.
Balanced Effect is a team of fundraising and donor relations specialists who help not-for-profits build a balanced approach to sustainable fundraising. With firsthand experience working in NFPs, they understand building a strong foundation is critical to growth — and this includes a tech stack that is well-designed and utilized.
As an Ortto partner, Balanced Effect recommended The Alfred Foundation, a not-for-profit raising funds to support the work of The Alfred Hospital, make the switch from Pardot to Ortto to get more out of their Salesforce data, build stronger donor relationships, streamline operations, and regain lost time.
Once they made the switch, they never looked back. Together, Balanced Effect and The Alfred Foundation have implemented personalized campaigns that generate donations and awareness, and built internal workflows that streamline their operations and provide a reliable source of truth in Salesforce.
Watch the video below to see how these two powerhouse teams work together in Ortto to achieve remarkable results.
Balanced Effect is a team of fundraising and donor relations specialists who help not-for-profits build a balanced approach to sustainable fundraising. With firsthand experience working in NFPs, they understand building a strong foundation is critical to growth — and this includes a tech stack that is well-designed and utilized.
As an Ortto partner, Balanced Effect recommended The Alfred Foundation, a not-for-profit raising funds to support the work of The Alfred Hospital, make the switch from Pardot to Ortto to get more out of their Salesforce data, build stronger donor relationships, streamline operations, and regain lost time.
Once they made the switch, they never looked back. Together, Balanced Effect and The Alfred Foundation have implemented personalized campaigns that generate donations and awareness, and built internal workflows that streamline their operations and provide a reliable source of truth in Salesforce.
Watch the video below to see how these two powerhouse teams work together in Ortto to achieve remarkable results.

“Moving to Ortto and Moving with Ortto has been so easy. The onboarding process has been fantastic and it almost happened overnight.”
Lauren Stewart
·
Co-CEO, Balanced Effect

“Moving to Ortto and Moving with Ortto has been so easy. The onboarding process has been fantastic and it almost happened overnight.”
Lauren Stewart
·
Co-CEO, Balanced Effect

“Moving to Ortto and Moving with Ortto has been so easy. The onboarding process has been fantastic and it almost happened overnight.”
Lauren Stewart
·
Co-CEO, Balanced Effect

“Moving to Ortto and Moving with Ortto has been so easy. The onboarding process has been fantastic and it almost happened overnight.”
Lauren Stewart
·
Co-CEO, Balanced Effect
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