Ortto’s web tracking software is fundamental to monitor, gain and capture visitor data. Track your user’s interactions and take immediate action on the insights you discover.
Get a behind-the-scenes look at your website audience by adding a tracking code. Determine which website visitors are known or anonymous and how each engages with your content.
Web tracking software gives you the ability to message and interact with website visitors on specific pages using pop-ups, forms and direct messaging. Without adding a tracking code, you’re essentially shooting in the dark.
View the web pages that both anonymous and known contacts visit. Convert them into customers with a proactive pop-up tailored to their behaviors and actions taken on the website.
Form capture allows you to instantly track, capture and save leads from web pages, blog posts or landing pages. Then automatically add new leads and subscribers to your journeys to ensure no one is left behind.
Connect personally, when it matters. Add customers to a list and trigger a journey based on the web pages they visited or a call-to-action they clicked, then personalize messages across the entire customer journey.
Understand your customers better with user behavior tracking. Measure the performance of marketing campaigns by tracking UTM parameters and see when someone visits a page, clicks an email or fills out a form.
Build a foundation of information to be used in segmentation by time stamping when contacts are engaging with your website and emails. This will help when surfacing hot leads or add an extra layer of intelligence to your lead scoring.
Use Ortto’s data visualization tools to gain insights and share reports to make data-driven decisions with your team. Easily build reports to track all key customer metrics across the customer journey.
In short, no. Ortto’s marketing automation tools are easy to use with no coding skills required. Many of our integrations including website tracking software can be activated in just a few clicks, our drag-and-drop canvas is intuitive for your ease, and our analytics and reporting tools can be used by anyone in the business. If you do require help, our help pages and support team are here for you.
Ortto offers plans for every business type and price. If you’re just getting started with marketing automation, try out our Free plan. For small businesses, our Campaign tier starts at $29 a month, with 2,000 contacts and 8,000 emails a month. Our Business plan offers 20,000 contacts and 80,000 monthly email sends. All our plans are month to month, and you can upgrade, downgrade or cancel at any time. Visit our pricing pages to compare plans and find the right solution for you.
Ortto brings all of your data sources together in one platform to ensure nothing is missed when using the website tracking software to monitor and collect information about your users in real-time. Your team is then empowered to make better marketing decisions to create personalized content and targeted advertising at every customer touchpoint. Our platform brings the customer data platform, marketing automation, and analytics and reporting together in one beautiful platform.
Whether you’re a one-person business with 100 contacts or a large-scale enterprise with 1 million contacts, Ortto’s marketing automation platform will fit your needs. We have a wide range of plans available, and can scale with you. Start for free today, or request a demo to view our enterprise-level offering.
"The integration with Google Ads is amazing. Ortto is a lead scoring and interaction tracking platform which provides all the means for easy business production enhancement."
- Santiago G
"With one click, we can incorporate more popular apps into Ortto, thus expanding our working area."
- Rekha S
"One of the things that made us choose Ortto above the rest is that it is very intuitive and easy to use compared to others."
- Marian V