Marketing personalization software

Marketing personalization software

Create seamless, personalized customer experiences that grow your business with marketing personalization software that’s easy to use.

Marketing Personalization Software
Marketing Personalization Software

Personalize the customer journey at every stage

With customer, behavioral and transactional data unified, Ortto gives you the ability to automate personalized messages across the entire customer journey. Connect personally, when it matters.

Marketing Personalization Software

Craft personalized messages across channels

Deliver personalized messages across channels including email, SMS, pop-ups, widgets, and more. Use conditions and filters to change the journey based on demographics and behavior to send every message with context.

Marketing Personalization Software

Drive results with intelligent content suggestions

Let Ortto AI take the reins. Intelligent subject line and SMS message suggestions will help you increase open rates and improve click-through rates. Over time, Ortto AI will learn more about your customer and brand to uncover new insights.

Deliver a remarkable experience to your customers with personalized messages

Expert templates

Start by using Ortto’s customer journey templates, then perfect and personalize with AI suggestions, A/B testing and easy-to-read reports. Build your own templates to create custom campaigns underpinned by personalization.

Powerful segmentation

Craft powerful audience segments using any combination of customer, behavioral, action-based, firmographic, or transactional data. Every segment will be kept up-to-date automatically.

Personalize at scale

Automate repetitive tasks and use our simple content builder to continue to deliver personalized messages at any scale. Use personalized content to grow your audience and increase revenue.

Analyze efforts

Use powerful reporting and analytics to understand customers, answer hard questions, and report on the metrics that matter to your business. Our easy-to-build, easy-to-read reports make understanding customers easy.

Ortto chart icon

Report on revenue

Go beyond open rates and click through rates, and attribute revenue to your personalized marketing campaigns. Track the impact of every action, empowering your teams to make data-driven decisions.

Sentiment scores

Find out how your personalized marketing messages are being received with reactions. Get sentiment scores that help you understand the content you want across the entire customer journey.


Will I need technical experience to set up marketing campaigns?

In short, no. Ortto allows you to personalize your marketing messages at scale, without the help of a developer. Visualize the entire customer journey on a visual canvas that’s as easy as drawing on a whiteboard, and create personalized campaigns for the touchpoints that matter.

How much does Ortto’s marketing personalization software cost?

Ortto offers plans for every business type and price. If you’re just getting started with marketing automation, try out our Free plan. For small businesses, our Campaign tier starts at $29 a month, with 2,000 contacts and 8,000 emails a month. Our Business plan offers 20,000 contacts and 80,000 monthly email sends. All our plans are month to month, and you can upgrade, downgrade or cancel at any time.

Visit our pricing page to compare plans and find the right solution for your business.

How do Ortto’s personalization features compare against others?

Ortto brings all of your data sources together in one platform to ensure nothing is missed when you filter and segment your audience and allow you to activate personalization across the entire customer journey. Unlock personalized messaging across email, SMS, pop-up, and more with ease.  

Can I get track marketing results in Ortto?

Your Ortto customer data platform will track success across all of your campaigns, ensuring that you can see how personalization is impacting results and where you could make changes to content or delivery to drive better results. With all your data in one place, revenue attribution is accurate and our built-in reporting tools make it simple.

marketing personalization software

Users Love Us

Powered by:

g2 logo
g2 stars

"Ortto gives you unparalleled power to customize the journey to maximize conversions. It's pretty much 1-to-1 marketing on autopilot."
- Leni N

G2 Review - Leni N
g2 stars

"The templates are very intuitive and easy to use, which allows you to learn more about how to use this platform. In addition, it allows the creation of more creative and personalized email marketing and digital marketing campaigns."
- Alexandra W

G2 Review - Alexandra W
g2 stars

"Ortto is very powerful and gets better every update — well-thought-out tools and responsive support."
- Sara P

Sara P (G2 Reviewer)
ortto footer brand
© Ortto 2022