Ecommerce marketing software

Ecommerce marketing software

Ortto’s customer data and ecommerce marketing software is designed for businesses who sell online. Have a single view of your customer with your customer, transactional and behavioral data all brought together.

Ecommerce marketing software
Ecommerce marketing software

Unify the ecommerce customer journey

Help grow your brand faster, using a single source of truth. Ortto will sync, collect and collate all your customer, transactional and behavioral data. Our customer data and marketing automation platform is designed for businesses who sell online.

Ecommerce marketing software

Interact directly with your customer

Segment your customer data using conditions and filters to deliver personalized messages at the right time, across a multitude of channels including email, SMS, pop-ups, widgets, and more.

Ecommerce marketing software

Increase conversions and basket size

Automate each campaign. From abandoned cart recovery, up sell or cross sell recommendations or welcoming new customers , grow revenue at every stage of the ecommerce customer lifecycle, with tailored customer journeys.

A dream come true for every Shopify, Woocommerce, BigCommerce powered business

Fast implementation

No need to call in your developer to help. Unify your first-party data with one-click integrations to the most popular platforms used to run your eCommerce platform.

Track the activities that matter

Bring together all your eCommerce transactional and behavioral activities in real-time. Ortto’s simple dashboards help you make sense of your customer data and understand what actions lead to sales.

Powerful segmentation

Make your messaging more powerful by using audience segmentation to create highly targeted campaigns across each stage of the customer lifecycle. Optimizing your customers' experience at each touchpoint of their journey. 

Personalization at scale

Send your customers on tailored journeys determined by their position in the funnel. Automate messages across the customer lifecycle from recovering abandoned carts, turning browsers into buyers or nurturing loyal customers.

Omnichannel marketing

Engage your customers in the channel of their choice. Leverage your customer data to interact with your users across the entire customer journey by activating email, SMS, pop-ups and retargeting messaging.

Campaign attribution

Demonstrate success beyond open rates. See revenue attribution and orders generated from every campaign. Track each automated campaign and follow their contribution with Ortto’s built-in revenue attribution.


How much does Ortto’s ecommerce marketing software cost?

Ortto offers plans for every business type and price. If you’re just getting started with marketing automation, try out our Free plan. For small businesses, our Campaign tier starts at $29 a month, with 2,000 contacts and 8,000 emails a month. Our Business plan offers 20,000 contacts and 80,000 monthly email sends. All our plans are month to month, and you can upgrade, downgrade or cancel at any time.

Visit our pricing page to compare plans and find the right solution for your business.

How does Ortto’s ecommerce marketing software compare against others?

Ortto brings all of your data sources together in one platform, unifying your customer and behavioral data into one beautiful platform. Empower your team to make better marketing decisions across the entire customer journey, get a single view of your customer, use AI to predict your customer's actions, and create a better experience across the entire customer journey.

Will I need technical experience to set up ecommerce marketing software and use Ortto?

In short, no. Ortto’s marketing automation tools are easy to use with no coding skills required. Many of our integrations can be activated in just a few clicks, our drag-and-drop canvas is intuitive for your ease, and our analytics and reporting tools can be used by anyone in the business. If you do require help, our help pages and support team are here for you.

ecommerce marketing software

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"The "Playbook" journeys offer an unprecedented amount of control and customization compared to our old email marketing platforms. Being able to essentially program how our content is distributed is very powerful."
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"Ortto is a solution that brings the best out of marketing programs. It’s easy to create journeys for every project and contact any seller or collaborator."
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"Ortto can provide effective business reports, easy segmentation and most importantly, the management of multiple active campaigns and email marketing automation."
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