B2B marketing software

B2B marketing software

Engage at precisely the right moment and grow at every stage of the customer journey. Ortto’s customer data and B2B Marketing Software is designed to help online B2B grow faster.

B2B marketing software
B2B marketing software

Win, grow and retain accounts

Ortto’s customer data platform combines demographic, firmographic, behavioral and transactional data to help you truly understand your customers and engage at exactly the right moment.

B2B marketing software

Deliver personalized omnichannel experiences

Delight your customers at every stage of the pre and post sales experience. Automate the entire customer journey with personalized messages and actions to deliver a consistent customer experience.

Startup marketing software

CRM is for sales, CDP is for everyone

It's not just sales that need a single view of the customer. By unlocking all of your customer data, every team associated with pre to post sales can benefit from a unified view of the customer.

Engage users at precisely the right moment with Ortto’s B2B marketing software

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Visualize the entire B2B journey

Create funnels that show every stage of the B2B buyer journey. Track each automated campaign with Ortto and have the ability to see drop off points enabling you to take action to increase conversion and retention.

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Segment your B2B audiences

dentify and build audiences within Ortto’s customer data platform in order to target the best message across the customer lifecycle. From subscribers, to leads, to customers build stronger connections to activate and engage customers faster.

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Track engagement with activities

Understand your customers beyond fields in a database. Track all customer transactional and behavioral activities and see the engagement of each person and organization.

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Tailor the buying experience

Track all the key metrics including email opens, clicks, replies, unsubscribes, bounces and conversions. Easily A/B test your emails and optimize based on real-time results.

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Omnichannel marketing

Reach your customers in their preferred channels. Leverage your customer data to interact with your users across the entire customer journey by activating email, SMS, pop ups and retargeting messaging.

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B2B revenue attribution

Demonstrate success beyond open rates. See revenue attribution and conversions generated from every campaign. Track each automated campaign and follow their contribution with Ortto’s built-in revenue attribution.


How much does Ortto’s B2B marketing software cost?

Ortto offers plans for every business type and price. If you’re just getting started with marketing automation, try out our Free plan. For small businesses, our Campaign tier starts at $29 a month, with 2,000 contacts and 8,000 emails a month. Our Business plan offers 20,000 contacts and 80,000 monthly email sends. All our plans are month to month, and you can upgrade, downgrade or cancel at any time. Visit our pricing page to compare plans and find the right solution for your business.

How does Ortto’s B2B marketing software compare against others?

Ortto brings all of your data sources together in one platform, unifying your customer, subscription and behavioral data into one beautiful platform. Empowering your team to make better marketing decisions across the entire B2B customer journey. Our platform brings the customer data platform, marketing automation, and analytics and reporting together.

Will I need technical experience to set up B2B marketing software and use Ortto?

In short, no. Ortto’s marketing automation tools are easy to use with no coding skills required. Many of our integrations can be activated in just a few clicks, our drag-and-drop canvas is intuitive for your ease, and our analytics and reporting tools can be used by anyone in the business. If you do require help, our help pages and support team are here for you.

SaaS Marketing Software

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"Ortto can provide effective business reports, easy segmentation and most importantly, the management of multiple active campaigns and email marketing automation."
- Santiago G

Santiago G - G2 Review
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"Instead of simple branching customer journeys we used in MailChimp, Ortto provides a framework for us to sequence content, control touch points, and granularize the way we distribute it."
- Aleksandar P

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"The overall outbound and inbound sales process has been streamlined in such a way where we are able to focus on data generation as opposed to following up on on things that can be automated."
- Alexi D

G2 Review - Alexi D
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