Activity-based marketing

Activity-based marketing

Use activity-based marketing to deliver marketing messages in real-time, based on an event or action. Deliver the right message, at the right time.

Activity based marketing
activity based marketing software

Message in the moments that matter

Send the right message at the right moment with activity-based marketing. Send automated emails when your customer takes a specific action, like logging into their account or abandoning their cart.

activity based marketing software

Fast track the journey from ‘huh’ to ‘aha’ 

Create a more effective onboarding process with activity-based marketing. The time required to complete each onboarding step can differ between organizations and individuals, meaning time-based onboarding falls flat. Instead, use activity-based marketing automation to send relevant how-to or next-step messages based on actions the user has taken to fast track their ‘aha’ moment.

activity based marketing

Get a single view of the customer journey 

With all your data integrated into one customer data platform, breaking down silos and getting a unified view of the customer journey is finally possible. Track the entire lifecycle to market more effectively.

Increase the relevancy of messages with activity-based marketing to grow your business faster

Omnichannel connections

Right time, right platform. With Ortto, activity-based marketing goes beyond email. Automate SMS, pop-up, and in-product messages to connect with your customers in the context that makes sense. 

Data democratization

Every activity-based marketing message can be analyzed with easy-to-read dashboards and reporting. Empower your entire team to make data-driven marketing decisions and increase data literacy across departments.

Identify intent

Discover the actions that demonstrate your customer’s intent to buy, and create marketing campaigns that steer leads towards these actions. Take control of the customer journey and watch your business grow. 

Ortto AI 

Optimize your activity-based marketing messages with the help of artificial intelligence. Ortto AI takes millions of data points to help you write high-performing subject lines, text messages and more.

Activity-based goals

Set goals around product or lead qualifying activities to keep your whole team on track. With activity-based goals, every message and campaign will help steer your customer towards success. 

Powerful segmentation 

Target audiences based on any combination of demographic, firmographic, behavioral, event-based and transactional data. With more ways to filter and segment, activity-based marketing is more powerful than ever.


How much does Ortto cost?

Ortto offers plans for every business type and price. If you’re new to activity-based marketing, our Free tier is a great way to start experiencing the benefits firsthand. For small businesses, our Campaign tier starts at $29 a month. Our Business plan offers 20,000 contacts and 80,000 monthly email sends. All our plans are month to month, and you can upgrade, downgrade or cancel at any time. Visit our Pricing Page to compare plans and find the right solution for your business. 

Is activity-based marketing right for me? 

Whether you’re a SaaS company tracking product-qualifying actions or an ecommerce business automating messages based on website activity, you need an activity-based marketing solution. Ortto allows you to automate marketing messages based on your customer’s activity, helping you get control of the customer journey to grow your business. 

Will I need technical experience to set up activity-based marketing campaigns with Ortto?

Ortto was designed to create a level playing field for businesses of all shapes and sizes. Activity-based marketing campaigns are easy to set up, optimize, and track. Many of our integrations can be activated in just a few clicks and our drag-and-drop canvas is intuitive. Dashboards and reports are easy to build and read to increase data literacy across departments. 

If you do require help, our help pages and support team are here for you.

activity based marketing

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"With this tool, we can create customized workflows for different campaigns we run in our organization. It has an easy interface, which allows even a beginner to put their hands on it."
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"The overall outbound and inbound sales process has been streamlined in such a way where we are able to focus on data generation as opposed to following up on on things that can be automated."
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