The Pulse

The Pulse

The Pulse

Top picks

NFP & Charity

Do Nonprofits Really Need a CDP in 2026? (Spoiler: Yes, But Not the Way You Think)

NFP & Charity

Beyond Mailchimp: What Nonprofits Should Look for in Marketing Automation

Tech / SaaS

How Ortto Helps Tech Companies Reduce Churn with Unified Customer Data

Tech / SaaS

How Ortto Helps Tech Companies Reduce Churn with Unified Customer Data

Recent

View all

Recent

View all

NFP & Charity

Nonprofits: How to Get Board Buy-In for Marketing Automation (With Numbers That Matter)

Email Strategy

How inbox AI summaries is changing marketing forever

Marketing automation

Foundations: Four automated lifecycle campaigns every SaaS needs

NPS score

Retention

Action plan: How to improve your NPS score

Customer experience

Net Promoter Score (NPS): How it works and best practices

Lifecycle marketing

First impressions count: The ultimate guide to SaaS onboarding

Popular articles

NFP & Charity

Nonprofits: How to Get Board Buy-In for Marketing Automation (With Numbers That Matter)

Email Strategy

How inbox AI summaries is changing marketing forever

Marketing automation

Foundations: Four automated lifecycle campaigns every SaaS needs

AI and machine learning

View all

AI and machine learning

View all

Trend spotting: B2B marketers on the things that matter in 2025

Mastering AI marketing: A complete guide to making AI a part of your marketing strategy

Lock and key: The future of data privacy in AI-driven marketing

Content marketing

View all

Content marketing

View all

ChatGPT is the most well-equipped brainstorm partner ever: A Fintech marketer on content creation and AI

Competitive content: Why this marketing director is “building a newsroom inside a marketing department”

The constant student: 14 marketing websites worth bookmarking

Customer experience

View all

Customer experience

View all

3 popup templates that will generate more customer feedback

From acquisition to activation: Marketing leaders discuss retention-first approaches to growth

How to create a product engagement score

Data and analytics

View all

Data and analytics

View all

“You’re only as good as your data”: A Lifecyle Operations Manager on building an inbound marketing function from scratch

Stacked: Ultimate guide to NPS software

The Pulse check: Lessons from marketers using AI in decision making

Email marketing

View all

Email marketing

View all

Mastering omnichannel marketing automation: A comprehensive guide to building successful campaigns

The go-tos: 5 expert-recommended email deliverability blogs

Ebook: The complete guide to email deliverability

Lifecycle marketing

View all

Lifecycle marketing

View all

Lifecycle marketing lessons: 10 marketers discuss overcoming lifecycle marketing challenges

How to create a product engagement score

Mastering omnichannel marketing automation: A comprehensive guide to building successful campaigns

Marketing automation

View all

Marketing automation

View all

Mastering omnichannel marketing automation: A comprehensive guide to building successful campaigns

“Marketing is an art and a science”: Why empathy is the key to building successful email nurture campaigns

First impressions count: The ultimate guide to SaaS onboarding

Marketing operations

View all

Marketing operations

View all

“You’re only as good as your data”: A Lifecyle Operations Manager on building an inbound marketing function from scratch

Stacked: Ultimate guide to NPS software

The go-tos: 5 expert-recommended email deliverability blogs

Marketing strategy

View all

Marketing strategy

View all

“Why are we doing this?”: A marketing director on the three questions that should underpin every strategy

First impressions count: The ultimate guide to SaaS onboarding

The go-tos: 5 expert-recommended email deliverability blogs

Omnichannel marketing

View all

Omnichannel marketing

View all

Lock and key: The future of data privacy in AI-driven marketing

Lookalike audiences: How lookalike audiences work and best practices

Capture widgets: Templates, use cases, and best practices

Personalization

View all

Personalization

View all

First impressions count: The ultimate guide to SaaS onboarding

What Marketers Get Wrong About Email Personalization (and How to Fix It)

Ebook: The complete guide to email deliverability

Product-led growth

View all

Product-led growth

View all

Foundations: Four automated lifecycle campaigns every SaaS needs

Lead scoring today: A candid conversation about its current limitations and opportunities for optimization

First impressions count: The ultimate guide to SaaS onboarding

Retention

View all

Retention

View all

Stacked: Ultimate guide to NPS software

Action plan: How to improve your NPS score

Net Promoter Score (NPS): How it works and best practices

Startup marketing

View all

Startup marketing

View all

Saving while scaling: 9 ways startups can save money without sacrificing power

Mastering the marketing funnel: Stages and strategies for growth

Customer acquisition: How to build a winning strategy

Recent

View all

Recent

View all

Do Nonprofits Really Need a CDP in 2026? (Spoiler: Yes, But Not the Way You Think)

Beyond Mailchimp: What Nonprofits Should Look for in Marketing Automation

Nonprofits: How to Get Board Buy-In for Marketing Automation (With Numbers That Matter)

Subscribe to The Pulse for insights and analysis on the world’s top SaaS brands.