B2B SaaS marketers are focusing on retention in the current economic environment.
Retention strategies B2B SaaS marketing leaders are leveraging to weather the downturn

The economic downturn has seen many SaaS marketing leaders pivoting from the “growth at all costs” mentality that has dominated the tech sector for the past decade and shifting their focus to how sales and marketing can support onboarding and retention.

How to overcome lead quality problems

If you have a flood of leads, but none of them are converting, you’re not alone. These strategies can help you overcome lead quality problems to bring better-fit leads into the funnel.

email deliverability tools
5 tools that will improve your email deliverability

Ortto’s Head of Email Deliverability shares some of the most cutting-edge tools we provide users for more consistent inbox landings.

product engagement score
How to create a product engagement score

With Ortto’s Scores feature, you can build a product engagement score that allows you to visualize exactly how engaged users are in your product at a particular time.

Customer health score
How to create a customer health score that measures customers’ overall experience with your brand

With Ortto’s Scores feature, you can build a customer health model that enables you to accurately measure the pulse of your customers’ experience with your brand at any time.

customer feedback popups
3 popup templates that will generate more customer feedback

What gets measured, gets managed. Embed these three customer feedback popups into your site, store, or app to generate more customer feedback.

dunning emails blog image
Everything you need to know about dunning emails

Payments decline all the time, but with the right dunning email strategy, you can recover missed payments while keeping your customer experience positive. Here’s how to optimize dunning emails to prevent involuntary churn.

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Mosaic
Mosaic

“We were looking for a solution that was really easy to use, didn’t require a tech team, and would have a robust integration with Salesforce so we could trigger sales communications in a smarter way. Nobody else out there has what Ortto has.

Mica Shtewi
Tech Manager