Customer data platform content hub

B2B SaaS marketers are focusing on retention in the current economic environment.

Customer journey Customer experience Marketing automation Analytics SaaS Customer data platform SaaS marketing Business to consumer Business to business

Retention strategies B2B SaaS marketing leaders are leveraging to weather the downturn

The economic downturn has seen many SaaS marketing leaders pivoting from the “growth at all costs” mentality that has dominated the tech sector for the past decade and shifting their focus to how sales and marketing can support onboarding and retention.

Customer journey Growth Growth hacking Analytics SaaS Customer data platform SaaS marketing

How to overcome lead quality problems

If you have a flood of leads, but none of them are converting, you’re not alone. These strategies can help you overcome lead quality problems to bring better-fit leads into the funnel.

Marketing automation Customer data platform Email marketing Product news

5 tools that will improve your email deliverability

Ortto’s Head of Email Deliverability shares some of the most cutting-edge tools we provide users for more consistent inbox landings.

Increase-free-to-paid-conversions - Ortto

Customer journey Growth Marketing automation SaaS SaaS marketing Customer data platform Business to business Personalization Business to consumer Email marketing

How to segment your free trial users to increase free-to-paid conversions

Level up your audience segmentation tactics to personalize messaging and prioritize trialists to increase conversions.

Ecommerce Customer journey Customer experience SaaS Customer data platform Business to business Business to consumer

How to create a product engagement score

With Ortto’s Scores feature, you can build a product engagement score that allows you to visualize exactly how engaged users are in your product at a particular time.

Customer data platform Business to business Customer journey Marketing automation

How to create a customer health score that measures customers’ overall experience with your brand

With Ortto’s Scores feature, you can build a customer health model that enables you to accurately measure the pulse of your customers’ experience with your brand at any time.

Ecommerce Customer journey Customer experience Customer data platform Business to business Business to consumer SaaS SaaS marketing

3 popup templates that will generate more customer feedback

What gets measured, gets managed. Embed these three customer feedback popups into your site, store, or app to generate more customer feedback.

Ecommerce Customer journey Customer experience Marketing automation SMS marketing SaaS SaaS marketing Customer data platform Business to business Business to consumer Personalization Email marketing

Everything you need to know about dunning emails

Payments decline all the time, but with the right dunning email strategy, you can recover missed payments while keeping your customer experience positive. Here’s how to optimize dunning emails to prevent involuntary churn.

Ecommerce Customer journey Artificial intelligence Customer experience Marketing automation SMS marketing Analytics SaaS Customer data platform SaaS marketing Business to business Business to consumer Personalization Email marketing

Looking for a Braze alternative? Here are 9 marketing automation platforms to try now

We’ve rounded up 9 Braze alternatives that may be a better fit for your business.

Showing 1 - 9 of 33 results

“We were looking for a solution that was really easy to use, didn’t require a tech team, and would have a robust integration with Salesforce so we could trigger sales communications in a smarter way. Nobody else out there has what Ortto has.”

Mica Shtewi

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Tech Manager

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