The economic downturn has seen many SaaS marketing leaders pivoting from the “growth at all costs” mentality that has dominated the tech sector for the past decade and shifting their focus to how sales and marketing can support onboarding and retention.
If you have a flood of leads, but none of them are converting, you’re not alone. These strategies can help you overcome lead quality problems to bring better-fit leads into the funnel.
Ortto’s Head of Email Deliverability shares some of the most cutting-edge tools we provide users for more consistent inbox landings.
Level up your audience segmentation tactics to personalize messaging and prioritize trialists to increase conversions.
With Ortto’s Scores feature, you can build a product engagement score that allows you to visualize exactly how engaged users are in your product at a particular time.
With Ortto’s Scores feature, you can build a customer health model that enables you to accurately measure the pulse of your customers’ experience with your brand at any time.
What gets measured, gets managed. Embed these three customer feedback popups into your site, store, or app to generate more customer feedback.
Payments decline all the time, but with the right dunning email strategy, you can recover missed payments while keeping your customer experience positive. Here’s how to optimize dunning emails to prevent involuntary churn.
We’ve rounded up 9 Braze alternatives that may be a better fit for your business.
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