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Sean Whitney discusses operationalizing data to build Figma's sales function on the Grow With It podcast.

Grow With It Data and analytics Growth SaaS

Sean Whitney on operationalizing data to build Figma’s sales function

Identifying and structuring the right data to educate a sales team, product team, and growth team is something Sean Whitney, Principal at Craft Ventures, knows all about.

How to combine product-led and sales-led growth models.

SaaS SaaS marketing Business to business Product-led growth Business to consumer Trends

“Low touch does not mean no touch”: How to adopt a product-led sales model

Businesses currently employing only product-led or sales-led growth strategies should consider incorporating tactics from the other to maximize their growth opportunities. Here’s how to do it.

B2B SaaS marketers are focusing on retention in the current economic environment.

Customer journey Customer experience Marketing automation Analytics SaaS Customer data platform SaaS marketing Business to consumer Business to business

Retention strategies B2B SaaS marketing leaders are leveraging to weather the downturn

The economic downturn has seen many SaaS marketing leaders pivoting from the “growth at all costs” mentality that has dominated the tech sector for the past decade and shifting their focus to how sales and marketing can support onboarding and retention.

Growth SaaS Business to business Product-led growth Business to consumer Trends

Why SaaS businesses are using product-led growth to overcome rising costs and scale faster

SaaS businesses are under pressure to grow faster, but with less resources than ever before. A product-led growth model could help them to achieve growth targets that will otherwise be impossible to reach in the current economic environment.

Customer journey Growth Growth hacking Analytics SaaS Customer data platform SaaS marketing

How to overcome lead quality problems

If you have a flood of leads, but none of them are converting, you’re not alone. These strategies can help you overcome lead quality problems to bring better-fit leads into the funnel.

SaaS marketing SaaS Trends Artificial intelligence Product-led growth

7 SaaS trends to watch in 2023

As we enter 2023, SaaS marketers and industry leaders are looking to reset and refresh with new tactics for growth, smarter tools to support smaller teams, and new ways of working with AI.

Ecommerce Artificial intelligence Customer journey Marketing automation Content marketing SaaS SaaS marketing Business to business Business to consumer Personalization Email marketing Trends

What does personalization in marketing look like in 2023?

With each passing year, personalization seems to get more… personal. In this piece, we share the personalization trends that marketers are implementing in their 2023 strategy.

SaaS Analytics Business to business Business to consumer

SaaS security checklist: What to ask your vendor before you buy

SaaS providers hold a lot of your business’s sensitive customer data, so it’s crucial that data is protected. We’ve outlined all the security compliances and considerations to look out for when vetting SaaS vendors.

Increase-free-to-paid-conversions - Ortto

Customer journey Growth Marketing automation SaaS SaaS marketing Customer data platform Business to business Personalization Business to consumer Email marketing

How to segment your free trial users to increase free-to-paid conversions

Level up your audience segmentation tactics to personalize messaging and prioritize trialists to increase conversions.

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“We were looking for a solution that was really easy to use, didn’t require a tech team, and would have a robust integration with Salesforce so we could trigger sales communications in a smarter way. Nobody else out there has what Ortto has.”

Mica Shtewi

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Tech Manager

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