Identifying and structuring the right data to educate a sales team, product team, and growth team is something Sean Whitney, Principal at Craft Ventures, knows all about.
Businesses currently employing only product-led or sales-led growth strategies should consider incorporating tactics from the other to maximize their growth opportunities. Here’s how to do it.
The economic downturn has seen many SaaS marketing leaders pivoting from the “growth at all costs” mentality that has dominated the tech sector for the past decade and shifting their focus to how sales and marketing can support onboarding and retention.
SaaS businesses are under pressure to grow faster, but with less resources than ever before. A product-led growth model could help them to achieve growth targets that will otherwise be impossible to reach in the current economic environment.
If you have a flood of leads, but none of them are converting, you’re not alone. These strategies can help you overcome lead quality problems to bring better-fit leads into the funnel.
As we enter 2023, SaaS marketers and industry leaders are looking to reset and refresh with new tactics for growth, smarter tools to support smaller teams, and new ways of working with AI.
With each passing year, personalization seems to get more… personal. In this piece, we share the personalization trends that marketers are implementing in their 2023 strategy.
SaaS providers hold a lot of your business’s sensitive customer data, so it’s crucial that data is protected. We’ve outlined all the security compliances and considerations to look out for when vetting SaaS vendors.
Level up your audience segmentation tactics to personalize messaging and prioritize trialists to increase conversions.
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