SaaS marketing hub

Growth Customer experience Content marketing SaaS marketing Email marketing

How to avoid subscriber burnout and keep your email engagement rates up

While there are some organic and unavoidable causes for "subscriber burnout", it often occurs due to reasons that could have been avoided by recognizing and correcting the practices that caused it in the first place.

How to combine product-led and sales-led growth models.

SaaS SaaS marketing Business to business Product-led growth Business to consumer Trends

“Low touch does not mean no touch”: How to adopt a product-led sales model

Businesses currently employing only product-led or sales-led growth strategies should consider incorporating tactics from the other to maximize their growth opportunities. Here’s how to do it.

B2B SaaS marketers are focusing on retention in the current economic environment.

Customer journey Customer experience Marketing automation Analytics SaaS Customer data platform SaaS marketing Business to consumer Business to business

Retention strategies B2B SaaS marketing leaders are leveraging to weather the downturn

The economic downturn has seen many SaaS marketing leaders pivoting from the “growth at all costs” mentality that has dominated the tech sector for the past decade and shifting their focus to how sales and marketing can support onboarding and retention.

Customer journey Growth Growth hacking Analytics SaaS Customer data platform SaaS marketing

How to overcome lead quality problems

If you have a flood of leads, but none of them are converting, you’re not alone. These strategies can help you overcome lead quality problems to bring better-fit leads into the funnel.

SaaS marketing SaaS Trends Artificial intelligence Product-led growth

7 SaaS trends to watch in 2023

As we enter 2023, SaaS marketers and industry leaders are looking to reset and refresh with new tactics for growth, smarter tools to support smaller teams, and new ways of working with AI.

Ecommerce Artificial intelligence Customer journey Marketing automation Content marketing SaaS SaaS marketing Business to business Business to consumer Personalization Email marketing Trends

What does personalization in marketing look like in 2023?

With each passing year, personalization seems to get more… personal. In this piece, we share the personalization trends that marketers are implementing in their 2023 strategy.

Increase-free-to-paid-conversions - Ortto

Customer journey Growth Marketing automation SaaS SaaS marketing Customer data platform Business to business Personalization Business to consumer Email marketing

How to segment your free trial users to increase free-to-paid conversions

Level up your audience segmentation tactics to personalize messaging and prioritize trialists to increase conversions.

SaaS SaaS marketing Business to business Marketing automation

7 strategies to improve customer lifetime value so your SaaS business is more profitable

Increasing customer lifetime value will increase your business’ revenue, but doing so takes some thought. Here are 7 strategies to try today.

Customer journey Marketing automation Analytics Business to business SaaS SaaS marketing

How to measure marketing attribution: 4 report templates to use

Reporting on marketing attribution is essential, but notoriously difficult. Here are 4 report templates that will take the pain out of the process.

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“We were looking for a solution that was really easy to use, didn’t require a tech team, and would have a robust integration with Salesforce so we could trigger sales communications in a smarter way. Nobody else out there has what Ortto has.”

Mica Shtewi

—

Tech Manager

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