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3 NFP email templates to increase donations

The five things to consider when crafting donation request communications, and three templates to get you started.

Business to consumer Business to business SaaS Nonprofit Content marketing

5 SEO myths, debunked by an expert

Join us as we debunk the SEO myths that may be holding you back from performing. We also provide actionable tips on how to rank and to stay at #1.

Business to consumer Business to business Nonprofit Marketing automation Analytics SaaS Personalization Product news

How to use website visitor tracking to your advantage

Implementing website visitor tracking will help you ensure you treat every visitor as a customer rather than a stranger. We look at what website tracking is, why it’s so important, and how to implement it.

Business to consumer Business to business Content marketing Nonprofit SaaS Ecommerce

21 copywriting tips to drive conversions

Great copy can take your digital marketing from good to amazing. Master copywriting with these 21 tips and tricks.

Customer experience Customer journey Business to consumer Nonprofit Business to business SaaS Ecommerce Personalization

21 exit-intent popup examples, plus how to create your own

Tired of window shoppers? A well-timed pop-up with a compelling message or offer can help keep users on site and convert them into customers.

Email marketing SaaS Ecommerce SaaS marketing Marketing automation Business to business Nonprofit Business to consumer Content marketing

How to improve your email deliverability

Good email deliverability is about more than avoiding spam folders. It’s about creating engaging content that your audience wants and expects to receive.

Customer journey Business to consumer Nonprofit Business to business Marketing automation SaaS Ecommerce SaaS marketing Personalization

Why adopting an omnichannel marketing strategy will benefit your business

The debate around omnichannel vs. multichannel is one that many have weighed in on, but what exactly do the terms mean? And is one really better than the other? Let’s set the record straight.

Business to consumer Nonprofit Social media Business to business Email marketing SaaS Ecommerce

10 websites every marketing professional should bookmark

The list of all lists. We’ve collected the top websites you’ll want to bookmark and add to your weekly reading list.

Content marketing Business to consumer Nonprofit Business to business Personalization

3 types of personalized content, plus how to get started today

Personalizing content is one of the most effective ways to increase engagement. In fact, 72% of customers will only engage with personalized messaging*. Here, we explore what content personalization is, why it matters, and how you can get started today.

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“We were looking for a solution that was really easy to use, didn’t require a tech team, and would have a robust integration with Salesforce so we could trigger sales communications in a smarter way. Nobody else out there has what Ortto has.”

Mica Shtewi

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Tech Manager

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