Discover expert insights, new ideas, and advice on marketing operations and level up your marketing strategy. 

Expert insights and resources on marketing operations | Ortto

Marketing operations resources

Marketing operations

Discover expert insights, new ideas, and advice for email marketers and level up your email marketing strategy. 

Expert insights and resources for email marketers | Ortto

Email marketing resources

Email marketing

Discover expert insights, new ideas, and advice on omnichannel marketing and level up your marketing strategy. 

Expert insights and resources on omnichannel marketing | Ortto

Omnichannel marketing

Supporting your customer-facing teams with content

Omnichannel marketing resources

Supercharge your marketing with the automation by gaining knowledge and learning about strategies by reading our marketing automation blogs.

Expert insights and resources on marketing automation | Ortto

Marketing automation resources

Marketing automation 

Discover expert insights, new ideas, and advice on lifecycle marketing to level up your marketing strategy. 

Expert insights and resources on lifecycle marketing | Ortto

Lifecycle marketing resources

Lifecycle marketing

Discover expert insights, new ideas, and advice for content marketers and level up your content marketing strategy. 

Expert insights and resources for content marketers | Ortto

Content marketing resources

Content marketing

Discover expert insights, new ideas, and advice for customer experience marketing and level up your marketing strategy. 

Expert insights and resources for customer experience marketing | Ortto

Customer experience marketing resources

Customer experience 

Discover expert insights, new ideas, and advice on data and analytics for marketers and level up your marketing strategy. 

Expert insights and resources on data and analytics for marketers | Ortto

Marketing data and analytics resources

Data and analytics

Discover expert insights, new ideas, and advice to level up your marketing strategy. 

Expert insights and resources on marketing strategy | Ortto

Marketing strategy resources

Marketing strategy

Insights and advice for marketers in startups

Startup marketing resources

Startup marketing

Gain knowledge ideas, tips and tricks to market, generate revenue and acquire customers with our product led growth blogs. Learn more today.

Expert insights and resources for product-led growth marketers | Ortto

Product-led growth resources

Product-led growth

Discover expert insights, new ideas, and advice on retention marketing and level up your marketing strategy. 

Expert insights and resources for retention marketing | Ortto

Retention marketing resources

Retention

Learn how to create a personalized marketing strategy to grow your business and generate leads by reading our marketing personalization aritcles.

Expert insights and resources for marketing personalization | Ortto

Personalization resources

Personalization

Discover expert insights, new ideas, and advice on AI and machine learning for marketers to level up your marketing strategy. 

Expert insights and resources on AI and machine learning for marketers | Ortto

AI and machine learning resources

AI and machine learning

In The Pulse's Mea Culpa series, marketing leaders share their biggest mistakes, and how these shaped their careers.

Mea culpa: Mistakes and lessons learned from marketing leaders

It was an ego problem (1)

Mea culpa series

Mea Culpa

Author Meagan Philpot

Meagan Philpot

B2B marketing tips for 2023

9 B2B marketing tips that deserve your attention for 2023

Unlock Your Potential: Dive into Ortto's Learning Hub

Learn | Ortto

Learn

Stay afloat in a looming economic downturn by refreshing your B2B marketing strategy for 2023. We asked B2B professionals what they are focussing on. 

B2B Marketing Tips for 2023 That Need To Be On Your Radar

Chloe Schneider

Head of Content @ Ortto

recover lost leads

How to reengage SaaS users whose trial has expired 

Re-engage inactive SaaS users easily. Regain control and recover lost leads with a reengagement campaign for users whose trial has expired. These templates and tips are effective and easy to implement. 

Re engage inactive saas users - Ortto 

Lead magnet ideas 

9 effective lead magnet ideas

Lead magnets ideas to increase customer acquisition. They help you generate first-party data, feed a hungry funnel, and prove your worth. In this blog, we’ll explore effective lead magnet ideas. 

lead magnet ideas

Effective Lead Magnets Ideas: Attract Leads with Ortto

Essential dashboards for SaaS businesses

7 essential dashboards for SaaS businesses

Create custom SaaS dashboards with Ortto. Gain meaningful snapshots of all key business functions and make better, data-driven decisions with these top SaaS dashboards.

Essential Dashboards for SaaS Businesses - Ortto Insights

How to tell a story with data

How to tell a compelling story with data 

How to tell a story with data? Data storytelling is about crafting a narrative from your data. It often comprises both a written or verbal story as well as data visualizations, descriptive imagery, or even video material. 

how to tell a story with data

Data Storytelling: How to Tell a Story With Data

Ellie Wiseman

landing page optimization

How to optimize your landing pages for conversions 

Discover expert insights, new ideas, and advice for ecommerce marketers and level up your marketing strategy. 

Expert insights and resources for ecommerce marketers | Ortto

Ecommerce marketing resources

Ecommerce marketing

Learn how landing pages work, and how to optimize your landing pages for conversions. 

Landing page optimization - Ortto 

Customer engagement score - with Ortto

5 ways to utilize customer engagement scores for growth

Learn what a customer engagement score is, why it's powerful, and five ways you can use it to help grow your business. 

OG IMAGES FOR BLOGS (3)

Customer engagement score - Ortto

B2B customer journeys

3 customer journeys to create in Ortto today

Enhance B2B customer journeys with Ortto. Optimize the path to drive growth and satisfaction. Explore Ortto's guide for valuable insights.

Create B2B Customer Journeys - Insights from Ortto

data challenges

Top 4 data challenges SaaS companies face, and how to fix them

Top 4 data challenges and how to fix them: For the vast majority of companies, acquiring data is not the issue. It’s structuring, organizing and operationalizing that data. Today we share the top 4 data challenges SaaS companies face, and how to fix them.

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