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B2C marketing hub

AI in marketing trends for 2023
5 ways AI will evolve within marketing in 2023, according to marketers

From advanced copy and image generation, to understanding attention mechanisms through the use of neural networks, biometrics and eye tracking, AI’s role within marketing is stepping up.

B2C Dashboards
The 7 essential dashboards every B2C needs

B2C dashboards help you keep tabs on what’s important to your business. We asked professionals in the B2C industry about the dashboards that help them drive results.

dunning emails blog image
Everything you need to know about dunning emails

Payments decline all the time, but with the right dunning email strategy, you can recover missed payments while keeping your customer experience positive. Here’s how to optimize dunning emails to prevent involuntary churn.

zapier automation examples
9 best zaps to build with Ortto

When it comes to SaaS tools every B2B and SaaS business needs, Zapier is a jewel in the crown. Below are 9 Zapier integrations to build with Ortto that will help your marketing and sales teams work smarter, not harder.

Customer value realization
5 strategies for driving customer value realization in SaaS

Value realization lies at the core of every SaaS business. Here are 5 strategies to drive value realization so you can increase retention and expansion.

reengage inactive subscribers
7 ways to re-engage your subscriber list

Re-engaging inactive subscribers is easier – and less costly – than acquiring new ones. Here are 7 strategies for re-engaging inactive subscribers.

Lead magnet ideas
9 effective lead magnet ideas

Lead magnets are an essential tool in the marketer’s toolbox. They help you generate first-party data, feed a hungry funnel, and prove your worth. In this blog, we’ll explore effective lead magnet ideas.

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Mosaic
Mosaic

“We were looking for a solution that was really easy to use, didn’t require a tech team, and would have a robust integration with Salesforce so we could trigger sales communications in a smarter way. Nobody else out there has what Ortto has.

Mica Shtewi
Tech Manager