From advanced copy and image generation, to understanding attention mechanisms through the use of neural networks, biometrics and eye tracking, AI’s role within marketing is stepping up.
B2C dashboards help you keep tabs on what’s important to your business. We asked professionals in the B2C industry about the dashboards that help them drive results.
Payments decline all the time, but with the right dunning email strategy, you can recover missed payments while keeping your customer experience positive. Here’s how to optimize dunning emails to prevent involuntary churn.
We’ve rounded up 9 Braze alternatives that may be a better fit for your business.
When it comes to SaaS tools every B2B and SaaS business needs, Zapier is a jewel in the crown. Below are 9 Zapier integrations to build with Ortto that will help your marketing and sales teams work smarter, not harder.
We’ve rounded up 8 Customer.io alternatives that may be a better fit for your business.
Value realization lies at the core of every SaaS business. Here are 5 strategies to drive value realization so you can increase retention and expansion.
Re-engaging inactive subscribers is easier – and less costly – than acquiring new ones. Here are 7 strategies for re-engaging inactive subscribers.
Lead magnets are an essential tool in the marketer’s toolbox. They help you generate first-party data, feed a hungry funnel, and prove your worth. In this blog, we’ll explore effective lead magnet ideas.
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