How to combine product-led and sales-led growth models.
“Low touch does not mean no touch”: How to adopt a product-led sales model

Businesses currently employing only product-led or sales-led growth strategies should consider incorporating tactics from the other to maximize their growth opportunities. Here’s how to do it.

B2B SaaS marketers are focusing on retention in the current economic environment.
Retention strategies B2B SaaS marketing leaders are leveraging to weather the downturn

The economic downturn has seen many SaaS marketing leaders pivoting from the “growth at all costs” mentality that has dominated the tech sector for the past decade and shifting their focus to how sales and marketing can support onboarding and retention.

Woman working at her laptop.
Why SaaS businesses are using product-led growth to overcome rising costs and scale faster

SaaS businesses are under pressure to grow faster, but with less resources than ever before. A product-led growth model could help them to achieve growth targets that will otherwise be impossible to reach in the current economic environment.

Marketing personalization trends 2023
What does personalization in marketing look like in 2023?

With each passing year, personalization seems to get more… personal. In this piece, we share the personalization trends that marketers are implementing in their 2023 strategy.

SaaS security checklist
SaaS security checklist: What to ask your vendor before you buy

SaaS providers hold a lot of your business’s sensitive customer data, so it’s crucial that data is protected. We’ve outlined all the security compliances and considerations to look out for when vetting SaaS vendors.

improve CLTV
7 strategies to improve customer lifetime value so your SaaS business is more profitable

Increasing customer lifetime value will increase your business’ revenue, but doing so takes some thought. Here are 7 strategies to try today.

measuring marketing attribution models
How to measure marketing attribution: 4 report templates to use

Reporting on marketing attribution is essential, but notoriously difficult. Here are 4 report templates that will take the pain out of the process.

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Mosaic
Mosaic

“We were looking for a solution that was really easy to use, didn’t require a tech team, and would have a robust integration with Salesforce so we could trigger sales communications in a smarter way. Nobody else out there has what Ortto has.

Mica Shtewi
Tech Manager