SaaS companies can use customer journeys to guide their users towards actions that lead to advocacy, expansion, or other important business goals.
Set yourself up for success with a customer acquisition model that automatically identifies the best possible leads and sets them on a path to conversion.
Predict the needs, wants and future behaviors of your customers. The time is now to learn how to make data-driven marketing work in your favor.
The debate around omnichannel vs. multichannel is one that many have weighed in on, but what exactly do the terms mean? And is one really better than the other? Let’s set the record straight.
We dive deep into the gold standard of customer experience, exploring how the NPS is measured, best practice guidelines for implementation and steps to take to ensure you’re making the most of the feedback.
The list of all lists. We’ve collected the top websites you’ll want to bookmark and add to your weekly reading list.
Want to acquire and retain highly valuable customers? You’ll need to get your head around customer lifetime value.
Machine learning will power up your marketing plan, taking data rich information and turning it into insights and learnings to better your business.
Marketers have a lot to gain from AI. In this ultimate guide, we’ll detail the applications available now, what AI marketing may look like in the future, and how your company can embrace the change.