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SaaS hub

SaaS Customer journey
Everything you need to know about SaaS customer journey

SaaS companies can use customer journeys to guide their users towards actions that lead to advocacy, expansion, or other important business goals.

customer acquisition model
6 steps to building a high-performing customer acquisition model

Set yourself up for success with a customer acquisition model that automatically identifies the best possible leads and sets them on a path to conversion.

Data driven marketing
8 steps for building a data-driven marketing department

Predict the needs, wants and future behaviors of your customers. The time is now to learn how to make data-driven marketing work in your favor.

Omnichannel vs. Multichannel Marketing
Why adopting an omnichannel marketing strategy will benefit your business

The debate around omnichannel vs. multichannel is one that many have weighed in on, but what exactly do the terms mean? And is one really better than the other? Let’s set the record straight.

Net promoter score best practices
How to implement, measure and use net promoter scores

We dive deep into the gold standard of customer experience, exploring how the NPS is measured, best practice guidelines for implementation and steps to take to ensure you’re making the most of the feedback.

marketing websites
10 websites every marketing professional should bookmark

The list of all lists. We’ve collected the top websites you’ll want to bookmark and add to your weekly reading list.

Customer lifetime value formula
5 ways to increase customer lifetime value

Want to acquire and retain highly valuable customers? You’ll need to get your head around customer lifetime value.

Machine learning marketing automation
How machine learning can help marketers today

Machine learning will power up your marketing plan, taking data rich information and turning it into insights and learnings to better your business.

AI Marketing
6 simple steps to making AI part of your marketing strategy today

Marketers have a lot to gain from AI. In this ultimate guide, we’ll detail the applications available now, what AI marketing may look like in the future, and how your company can embrace the change.

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Mosaic
Mosaic

“We were looking for a solution that was really easy to use, didn’t require a tech team, and would have a robust integration with Salesforce so we could trigger sales communications in a smarter way. Nobody else out there has what Ortto has.

Mica Shtewi
Tech Manager