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5 SEO myths, debunked by an expert

Join us as we debunk the SEO myths that may be holding you back from performing. We also provide actionable tips on how to rank and to stay at #1.

Marketing automation SMS marketing Content marketing SaaS Customer data platform SaaS marketing Business to business Business to consumer Social media Email marketing

Your 6-step guide to promoting a webinar

Get people excited about your webinar and boost registrations with this 6-step promotion plan.

Ecommerce Customer journey Marketing automation SaaS SaaS marketing Business to consumer Email marketing

12 types of marketing emails you should be sending

Marketers spend a lot of time thinking about subject lines and email content, but what about the types of emails you’re sending? Achieving a balance of email types is another important factor in your overall email marketing performance.

Ecommerce Customer experience Marketing automation SMS marketing SaaS SaaS marketing Email marketing Business to business Business to consumer Personalization Social media

19 customer feedback tools to check out

Looking for a customer feedback tool? We’ve done the hard work for you and listed 19 of the best tools so that you can find the best-fit solution for your business.

Growth Personalization Customer experience Marketing automation Content marketing Ecommerce Customer journey Business to consumer Business to business Email marketing Customer data platform SaaS SaaS marketing

What is lifecycle lead nurturing?

Turn more leads into sales-ready leads with our four-step lifecycle lead nurturing framework.

Personalization Customer experience Marketing automation Customer journey Business to consumer Business to business Customer data platform SaaS

A guide to identity resolution

Identity resolution affords businesses with richer insights into their customers so they can optimize the buying experience to boost conversions.

Growth SaaS Growth hacking Product-led growth SaaS marketing

Top 12 SaaS communities for networking and inspiration

Whether you’re a SaaS marketing novice and you want to enhance your knowledge – or a SaaS founder looking to sharpen your skills – these SaaS communities will spark inspiration and build your network in 2022 and beyond.

Marketing automation Ecommerce SaaS marketing Customer journey Business to consumer Business to business SaaS

7 ways to use lead capture forms

Lead capture forms are an essential part of growing your subscriber base. To maximize conversions, you want to build an attention-grabbing form that serves a purpose. In this blog, we’ll show you how it’s done.

Customer experience Customer journey Business to consumer Business to business SaaS SaaS marketing

The ultimate guide to customer journey mapping

Don’t underestimate the power of customer journey maps. We explore this effective marketing tool and how to build your own today.

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“We were looking for a solution that was really easy to use, didn’t require a tech team, and would have a robust integration with Salesforce so we could trigger sales communications in a smarter way. Nobody else out there has what Ortto has.”

Mica Shtewi

—

Tech Manager

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