SaaS hub

Analytics SaaS SaaS marketing Business to business Business to consumer

How to build a modern data stack

We live in a golden era of data. But too many businesses are still left struggling when it comes to creating value from their data. A modern data stack is the first step to solving the problem.

SaaS SaaS marketing Personalization

6 data points you should be using to personalize SaaS nurture journeys

Take a data-driven approach to personalizing a nurture journey in Ortto.

Customer experience SaaS SaaS marketing

How to use pop-ups and widgets to increase customer engagement

Here are the 8 capture widgets all SaaS businesses should set up to boost customer engagement levels.

Marketing automation SaaS Customer data platform SaaS marketing how-to-guide

6 steps to take to consolidate your martech stack

Create a cohesive and data-driven experience for your customers by consolidating your data. We’ll tell you how.

Marketing automation Content marketing SaaS SaaS marketing Business to business Email marketing Customer journey

5 steps to building a nurture playbook for ebook downloads

Make the most of every sales opportunity by entering leads who have downloaded your ebook into a nurture playbook.

Customer journey SaaS Customer data platform SaaS marketing Business to business Business to consumer Personalization

8 strategies to help you track more first-party customer data

With the death of cookies looming, it’s never been so important to collect first-party data. These 8 strategies will help future-proof your company.

Customer journey Customer experience Marketing automation SaaS Customer data platform SaaS marketing Business to business Business to consumer Personalization Email marketing

7 data points you should be using to personalize the onboarding journey

Make your data work for you and take your company’s onboarding journey to the next level. Here’s 7 data points to start using today.

Product news Ecommerce Customer journey Analytics SaaS Customer data platform Business to business Business to consumer

How to use unique customer identifiers

Unique customer identifiers consolidate all customer information and touchpoints into a single profile, so that you can engage with your customers in a more meaningful way.

Ecommerce SaaS Business to business Business to consumer

The top tech awards to get involved in – and how to apply

Earn your product the accolade it deserves by applying to prestigious tech and SaaS awards. Here are 11 awards you should know about – and how to apply.

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“We were looking for a solution that was really easy to use, didn’t require a tech team, and would have a robust integration with Salesforce so we could trigger sales communications in a smarter way. Nobody else out there has what Ortto has.”

Mica Shtewi

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Tech Manager

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