Everything you need to know about customer data platforms (CDP)
Let’s start from scratch. Learn what a customer data platform is, as we then explore the benefits it will have to your business
Community-led growth will make your SaaS product stickier. Here's why
Community-led growth is taking center stage in the tech world as a growth tactic that will make your SaaS product stickier.
How to build your SaaS buyer personas
How to build SaaS buyer personas in the end-user era. Plus three common reasons your SaaS buyer personas aren't working.
How to use growth loops, plus real-world examples
We explore how growth loops work, examples of successful growth loops, and how to implement them in your growth strategy.
6 powerful SaaS marketing strategies for 2022
Make sure your SaaS marketing plan is up-to-date with the most important SaaS trends for 2022.
How to identify product-qualified leads for your business
The definition of a PQL is a lead who has experienced their ‘aha moment’. They’ve seen the value first-hand, and they’re most likely going to be ready to commit to your product.
7 lead nurturing examples to drive growth
This 7 lead nurturing examples will help you to drive business growth. Lead Nurturing is a strategy that helps guide leads who enter the funnel, whether through marketing, sales, or self-discovery, to become customers.
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