Let’s start from scratch. Learn what a customer data platform is, as we then explore the benefits it will have to your business
Community-led growth is taking center stage in the tech world as a growth tactic that will make your SaaS product stickier.
How to build SaaS buyer personas in the end-user era. Plus three common reasons your SaaS buyer personas aren't working.
We explore how growth loops work, examples of successful growth loops, and how to implement them in your growth strategy.
Make sure your SaaS marketing plan is up-to-date with the most important SaaS trends for 2022.
The definition of a PQL is a lead who has experienced their ‘aha moment’. They’ve seen the value first-hand, and they’re most likely going to be ready to commit to your product.
This 7 lead nurturing examples will help you to drive business growth. Lead Nurturing is a strategy that helps guide leads who enter the funnel, whether through marketing, sales, or self-discovery, to become customers.
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