SaaS hub

Business to consumer Nonprofit Business to business Customer journey SaaS Ecommerce

Everything you need to know about the marketing funnel

It’s time to make sense of the marketing funnel. Guide your prospects through to conversion and on to advocacy in no time!

SaaS Ecommerce Growth hacking SaaS marketing

7 small business marketing trends for 2022

Whether you need tips to make small business life easier, or you're looking to find the latest marketing trends for small businesses in 2022, this blog has you covered.

Business to consumer Nonprofit Business to business Marketing automation Email marketing SaaS Ecommerce Customer journey

10 ways to level up your B2B email marketing

Are you maximizing your ROI when using email marketing? Make the most of every send with these best practice email marketing tips.

Customer journey Email marketing Marketing automation SaaS marketing Personalization Business to consumer Nonprofit Business to business Ecommerce SaaS

The ultimate guide to customer journey marketing

In this ultimate guide, we’ll look at what customer journey marketing is, how to use data in your customer journey marketing, types of customer journeys every business should establish, how to track results, and more.

Customer journey Growth SaaS marketing Business to consumer Business to business Customer journey SaaS

18 lead generation ideas that prioritize quality over quantity

Looking for some growth inspiration? These lead generation ideas will help you build demand and interest with your target market.

Marketing automation Customer journey Email marketing SaaS marketing Customer experience Business to consumer Ecommerce SaaS

How to create a welcome email series that increases revenue

You only have one chance to make a lasting first impression, ensure your new customer welcome emails aren’t letting you down.

Business to consumer Social media Business to business SaaS Content marketing Customer experience

A B2B content marketing strategy that generates real business results

Consider this the ultimate guide to developing, championing, and executing a B2B content marketing strategy that generates real business results.

Growth SaaS Growth hacking SaaS marketing Trends

Why product-led sales is taking over the SaaS space

Product led vs. sales led growth is an on-going debate in the SaaS community. But it’s becoming increasingly clear that the answer is most likely both.

Business to business Marketing automation Customer journey SaaS Growth Product-led growth SaaS marketing

The ultimate guide to SaaS customer onboarding

Exploring what a remarkable SaaS onboarding experience looks like, the phases of onboarding, and metrics that matter.

“We were looking for a solution that was really easy to use, didn’t require a tech team, and would have a robust integration with Salesforce so we could trigger sales communications in a smarter way. Nobody else out there has what Ortto has.”

Mica Shtewi

—

Tech Manager

Read Pattern’s story