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SaaS marketing hub

saas onboarding
The ultimate guide to SaaS customer onboarding

Exploring what a remarkable SaaS onboarding experience looks like, the phases of onboarding, and metrics that matter.

SaaS Trends
9 SaaS trends to watch in 2022

The 9 top SaaS trends to watch in 2022, according to industry leaders

community led growth
Community-led growth will make your SaaS product stickier. Here's why

Community-led growth is taking center stage in the tech world as a growth tactic that will make your SaaS product stickier.

saas buyer personas
How to build your SaaS buyer personas

How to build SaaS buyer personas in the end-user era. Plus three common reasons your SaaS buyer personas aren't working.

growth loops
How to use growth loops, plus real-world examples

We explore how growth loops work, examples of successful growth loops, and how to implement them in your growth strategy.

SaaS Acronyms
19 SaaS acronyms you need to know

The ultimate guide to SaaS terminologies

digital marketing for saas
6 powerful SaaS marketing strategies for 2022

Make sure your SaaS marketing plan is up-to-date with the most important SaaS trends for 2022.

what is a product qualified lead
How to identify product-qualified leads for your business

The definition of a PQL is a lead who has experienced their ‘aha moment’. They’ve seen the value first-hand, and they’re most likely going to be ready to commit to your product.

Lead Nurturing Examples
7 lead nurturing examples to drive growth

This 7 lead nurturing examples will help you to drive business growth. Lead Nurturing is a strategy that helps guide leads who enter the funnel, whether through marketing, sales, or self-discovery, to become customers.

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Mosaic
Mosaic

“We were looking for a solution that was really easy to use, didn’t require a tech team, and would have a robust integration with Salesforce so we could trigger sales communications in a smarter way. Nobody else out there has what Ortto has.

Mica Shtewi
Tech Manager