SaaS marketing hub

Customer journey Growth SaaS SaaS marketing Business to business

The guide to lead scoring in SaaS and B2B

An abundance of leads is a positive thing. Until you discover that only a small portion of those leads are actually converting. Enter: Lead scoring.

Ecommerce Customer journey Customer experience Customer data platform Business to business Business to consumer SaaS SaaS marketing

3 popup templates that will generate more customer feedback

What gets measured, gets managed. Embed these three customer feedback popups into your site, store, or app to generate more customer feedback.

Growth Growth hacking SaaS marketing SaaS Customer journey

How to reengage SaaS users whose trial has expired

One of the advantages of self-serve SaaS with a free trial is the increase in leads. While many of these free trial users will lapse and become inactive, there are ways to regain control.

Ecommerce Customer journey Customer experience Marketing automation SMS marketing SaaS SaaS marketing Customer data platform Business to business Business to consumer Personalization Email marketing

Everything you need to know about dunning emails

Payments decline all the time, but with the right dunning email strategy, you can recover missed payments while keeping your customer experience positive. Here’s how to optimize dunning emails to prevent involuntary churn.

Ecommerce Customer journey Artificial intelligence Customer experience Marketing automation SMS marketing Analytics SaaS Customer data platform SaaS marketing Business to business Business to consumer Personalization Email marketing

Looking for a Braze alternative? Here are 9 marketing automation platforms to try now

We’ve rounded up 9 Braze alternatives that may be a better fit for your business.

Business to business Business to consumer Ecommerce SaaS SaaS marketing SMS marketing Email marketing Analytics Customer data platform Marketing automation

9 best zaps to build with Ortto

When it comes to SaaS tools every B2B and SaaS business needs, Zapier is a jewel in the crown. Below are 9 Zapier integrations to build with Ortto that will help your marketing and sales teams work smarter, not harder.

Analytics Customer data platform SaaS marketing Personalization Email marketing

How to get more zero-party data and leverage it for growth

Learn more about what zero-party data is, why businesses need it, and how to get more of it and leverage it for growth.

Customer journey Marketing automation SaaS SaaS marketing Personalization Business to consumer Email marketing

5 strategies for driving customer value realization in SaaS

Value realization lies at the core of every SaaS business. Here are 5 strategies to drive value realization so you can increase retention and expansion.

Ecommerce Customer journey Marketing automation Customer experience SaaS Customer data platform SaaS marketing Business to business Business to consumer Personalization Email marketing

Looking for a Customer.io alternative? Here are 8 marketing automation platforms to check out

We’ve rounded up 8 Customer.io alternatives that may be a better fit for your business.

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“We were looking for a solution that was really easy to use, didn’t require a tech team, and would have a robust integration with Salesforce so we could trigger sales communications in a smarter way. Nobody else out there has what Ortto has.”

Mica Shtewi

—

Tech Manager

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