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SaaS marketing hub

Marketing Trends for Small Business
7 small business marketing trends for 2022

Whether you need tips to make small business life easier, or you're looking to find the latest marketing trends for small businesses in 2022, this blog has you covered.

customer journey marketing
The ultimate guide to customer journey marketing

In this ultimate guide, we’ll look at what customer journey marketing is, how to use data in your customer journey marketing, types of customer journeys every business should establish, how to track results, and more.

How to welcome a new customer
How to create a welcome email series that increases revenue

You only have one chance to make a lasting first impression, ensure your new customer welcome emails aren’t letting you down.

Lead Generation Ideas
18 lead generation ideas that prioritize quality over quantity

Looking for some growth inspiration? These lead generation ideas will help you build demand and interest with your target market.

product led growth vs. sales led growth
Why product-led sales is taking over the SaaS space

Product led vs. sales led growth is an on-going debate in the SaaS community. But it’s becoming increasingly clear that the answer is most likely both.

saas onboarding
The ultimate guide to SaaS customer onboarding

Exploring what a remarkable SaaS onboarding experience looks like, the phases of onboarding, and metrics that matter.

community led growth
Community-led growth will make your SaaS product stickier. Here's why

Community-led growth is taking center stage in the tech world as a growth tactic that will make your SaaS product stickier.

saas buyer personas
How to build your SaaS buyer personas

How to build SaaS buyer personas in the end-user era. Plus three common reasons your SaaS buyer personas aren't working.

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Mosaic
Mosaic

“We were looking for a solution that was really easy to use, didn’t require a tech team, and would have a robust integration with Salesforce so we could trigger sales communications in a smarter way. Nobody else out there has what Ortto has.

Mica Shtewi
Tech Manager