product led growth strategy
Is product-led growth the right strategy for your SaaS?

The ultimate product-led growth deep dive including a definition, benefits, and how to start implementing product-led growth in your business.

Reduce customer churn
12 proven strategies to reduce churn

Churn is the common enemy of all SaaS and B2B businesses. These 12 proven strategies will help you reduce churn to improve the health of your business. Plus, we explore the different types of churn and how to calculate them.

SaaS Customer journey
Everything you need to know about SaaS customer journey

SaaS companies can use customer journeys to guide their users towards actions that lead to advocacy, expansion, or other important business goals.

customer acquisition model
6 steps to building a high-performing customer acquisition model

Set yourself up for success with a customer acquisition model that automatically identifies the best possible leads and sets them on a path to conversion.

Data driven marketing
8 steps for building a data-driven marketing department

Predict the needs, wants and future behaviors of your customers. The time is now to learn how to make data-driven marketing work in your favor.

saas onboarding
The ultimate guide to SaaS customer onboarding

Exploring what a remarkable SaaS onboarding experience looks like, the phases of onboarding, and metrics that matter.

community led growth
Community-led growth will make your SaaS product stickier. Here's why

Community-led growth is taking center stage in the tech world as a growth tactic that will make your SaaS product stickier.

saas buyer personas
How to build your SaaS buyer personas

How to build SaaS buyer personas in the end-user era. Plus three common reasons your SaaS buyer personas aren't working.

growth loops
How to use growth loops, plus real-world examples

We explore how growth loops work, examples of successful growth loops, and how to implement them in your growth strategy.

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Mosaic
Mosaic

“We were looking for a solution that was really easy to use, didn’t require a tech team, and would have a robust integration with Salesforce so we could trigger sales communications in a smarter way. Nobody else out there has what Ortto has.

Mica Shtewi
Tech Manager