Discover expert insights, new ideas, and advice on marketing operations and level up your marketing strategy. 

Expert insights and resources on marketing operations | Ortto

Marketing operations resources

Marketing operations

Discover expert insights, new ideas, and advice for email marketers and level up your email marketing strategy. 

Expert insights and resources for email marketers | Ortto

Email marketing resources

Email marketing

Discover expert insights, new ideas, and advice on omnichannel marketing and level up your marketing strategy. 

Expert insights and resources on omnichannel marketing | Ortto

Omnichannel marketing

Supporting your customer-facing teams with content

Omnichannel marketing resources

Supercharge your marketing with the automation by gaining knowledge and learning about strategies by reading our marketing automation blogs.

Expert insights and resources on marketing automation | Ortto

Marketing automation resources

Marketing automation 

Discover expert insights, new ideas, and advice on lifecycle marketing to level up your marketing strategy. 

Expert insights and resources on lifecycle marketing | Ortto

Lifecycle marketing resources

Lifecycle marketing

Discover expert insights, new ideas, and advice for content marketers and level up your content marketing strategy. 

Expert insights and resources for content marketers | Ortto

Content marketing resources

Content marketing

Discover expert insights, new ideas, and advice for customer experience marketing and level up your marketing strategy. 

Expert insights and resources for customer experience marketing | Ortto

Customer experience marketing resources

Customer experience 

Discover expert insights, new ideas, and advice on data and analytics for marketers and level up your marketing strategy. 

Expert insights and resources on data and analytics for marketers | Ortto

Marketing data and analytics resources

Data and analytics

Discover expert insights, new ideas, and advice to level up your marketing strategy. 

Expert insights and resources on marketing strategy | Ortto

Marketing strategy resources

Marketing strategy

Insights and advice for marketers in startups

Startup marketing resources

Startup marketing

Gain knowledge ideas, tips and tricks to market, generate revenue and acquire customers with our product led growth blogs. Learn more today.

Expert insights and resources for product-led growth marketers | Ortto

Product-led growth resources

Product-led growth

Discover expert insights, new ideas, and advice on retention marketing and level up your marketing strategy. 

Expert insights and resources for retention marketing | Ortto

Retention marketing resources

Retention

Learn how to create a personalized marketing strategy to grow your business and generate leads by reading our marketing personalization aritcles.

Expert insights and resources for marketing personalization | Ortto

Personalization resources

Personalization

Discover expert insights, new ideas, and advice on AI and machine learning for marketers to level up your marketing strategy. 

Expert insights and resources on AI and machine learning for marketers | Ortto

AI and machine learning resources

AI and machine learning

In The Pulse's Mea Culpa series, marketing leaders share their biggest mistakes, and how these shaped their careers.

Mea culpa: Mistakes and lessons learned from marketing leaders

It was an ego problem (1)

Mea culpa series

Mea Culpa

Chloe Schneider

Head of Content @ Ortto

product led growth vs. sales led growth 

Product-Led Growth vs. Sales-Led Growth

Unlock Your Potential: Dive into Ortto's Learning Hub

Learn | Ortto

Learn

Product-led vs. sales-led growth is an ongoing debate in the SaaS community. Here's why the most effective approach could be a combination of both.

Product-Led vs Sales-Led Growth: Which is right for your business?

Ellie Wiseman

Startup communities

12 best startup communities for founders and leaders

Startup life can be tough. Make it easier on yourself by joining a startup community with like-minded professionals who share their advice and experiences.  

12 startup communities worth joining

Lead Nurturing Examples 

Lead nurturing examples: Best practices and real-world examples | 2024 guide

Lead nurturing examples and best practices to help you nudge more leads to convert, drive down your CAC, and increase your overall revenue.

Lead nurturing: Best practices and examples | 2024 guide

Behavioral segmentation

Understanding behavioral segmentation and how to use it

Behavioral segmentation allows marketers to create and target groups of people who have taken similar actions or present similar behaviors. 

Target practice: Understanding behavioral segmentation and how to use it

how to collect customer feedback

How to collect more constructive customer feedback

If you really want to improve the customer experience and grow your business, it’s crucial that your customer feedback strategy includes a means of collecting, analyzing and actioning qualitative data. 

Beyond star ratings: How to collect more constructive customer feedback 

Mike Sharkey

Co-Founder and CEO, Ortto

Charlie Windschill headshot

Director of Growth Marketing @ Ortto

Charlie Windschill

Lead scoring conversation

 Lead scoring today: A candid conversation about its current limitations and opportunities for optimization

Learn why traditional lead-scoring is failing marketers and salespeople. Marketing leaders discuss how to adapt your approach using product-led growth techniques to identify leads with higher conversion potential.

Reimagining Lead Scoring for the Product-Led Era | Ortto

Andrea Warmington

Senior Content Strategist @ Ortto

Lead scoring ebook blog image

A modern approach to SaaS lead scoring: Why traditional SaaS lead scoring falls flat in a product-led world

 Find out why traditional lead scoring falls flat in a product-led SaaS world and what you should do instead. Learn how to build a product-led lead scoring framework now.

A Modern, Product-Led Approach to Lead Scoring for SaaS Industry

This blog was written in collaboration by the Ortto team.

Team Ortto author photo

Team Ortto

Discover the importance of using data for product-led growth (PLG) with Alex Poulos, CRO at Madkudu. Learn about real-time and just-in-time data, the data stack, and how to bridge the data gap. Gain insights on how to empower your go-to-market team to own their access to data and make data-driven decisions.

Grow With It podcast featuring Alex Poulos

Building a data-driven product-led growth strategy: Advice from Alex Poulos, CMO at Crossbeam 

Discover the importance of using data for product-led growth from Alex Poulos, CMO at Crossbeam. Learn how to bridge the data gap and gain insights on how to empower your go-to-market team to own their access to data and make data-driven decisions.

How to combine product-led and sales-led growth models.

Product-led sales

“Low touch does not mean no touch”: How to adopt a product-led sales model

Businesses currently employing only product-led or sales-led growth strategies should consider incorporating tactics from the other to maximize their growth opportunities. Here’s how to do it.

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