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Product led growth hub

saas onboarding
The ultimate guide to SaaS customer onboarding

Exploring what a remarkable SaaS onboarding experience looks like, the phases of onboarding, and metrics that matter.

SaaS Trends
9 SaaS trends to watch in 2022

The 9 top SaaS trends to watch in 2022, according to industry leaders

community led growth
Community-led growth will make your SaaS product stickier. Here's why

Community-led growth is taking center stage in the tech world as a growth tactic that will make your SaaS product stickier.

saas buyer personas
How to build your SaaS buyer personas

How to build SaaS buyer personas in the end-user era. Plus three common reasons your SaaS buyer personas aren't working.

growth loops
How to use growth loops, plus real-world examples

We explore how growth loops work, examples of successful growth loops, and how to implement them in your growth strategy.

digital marketing for saas
6 powerful SaaS marketing strategies for 2022

Make sure your SaaS marketing plan is up-to-date with the most important SaaS trends for 2022.

what is a product qualified lead
How to identify product-qualified leads for your business

The definition of a PQL is a lead who has experienced their ‘aha moment’. They’ve seen the value first-hand, and they’re most likely going to be ready to commit to your product.

Lead Nurturing Examples
7 lead nurturing examples to drive growth

This 7 lead nurturing examples will help you to drive business growth. Lead Nurturing is a strategy that helps guide leads who enter the funnel, whether through marketing, sales, or self-discovery, to become customers.

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Mosaic
Mosaic

“We were looking for a solution that was really easy to use, didn’t require a tech team, and would have a robust integration with Salesforce so we could trigger sales communications in a smarter way. Nobody else out there has what Ortto has.

Mica Shtewi
Tech Manager