Discover expert insights, new ideas, and advice on data and analytics for marketers and level up your marketing strategy. 

Expert insights and resources on data and analytics for marketers | Ortto

Marketing data and analytics resources

Data and analytics

Insights and advice for marketers in startups

Startup marketing resources

Startup marketing

Discover expert insights, new ideas, and advice for customer experience marketing and level up your marketing strategy. 

Expert insights and resources for customer experience marketing | Ortto

Customer experience marketing resources

Customer experience 

Discover expert insights, new ideas, and advice to level up your marketing strategy. 

Expert insights and resources on marketing strategy | Ortto

Marketing strategy resources

Marketing strategy

Supercharge your marketing with the automation by gaining knowledge and learning about strategies by reading our marketing automation blogs.

Expert insights and resources on marketing automation | Ortto

Marketing automation resources

Marketing automation 

Discover expert insights, new ideas, and advice for email marketers and level up your email marketing strategy. 

Expert insights and resources for email marketers | Ortto

Email marketing resources

Email marketing

Learn how to create a personalized marketing strategy to grow your business and generate leads by reading our marketing personalization aritcles.

Expert insights and resources for marketing personalization | Ortto

Personalization resources

Personalization

Discover expert insights, new ideas, and advice on lifecycle marketing to level up your marketing strategy. 

Expert insights and resources on lifecycle marketing | Ortto

Lifecycle marketing resources

Lifecycle marketing

In The Pulse's Mea Culpa series, marketing leaders share their biggest mistakes, and how these shaped their careers.

Mea culpa: Mistakes and lessons learned from marketing leaders

It was an ego problem (1)

Mea culpa series

Mea Culpa

Discover expert insights, new ideas, and advice on AI and machine learning for marketers to level up your marketing strategy. 

Expert insights and resources on AI and machine learning for marketers | Ortto

AI and machine learning resources

AI and machine learning

Discover expert insights, new ideas, and advice on marketing operations and level up your marketing strategy. 

Expert insights and resources on marketing operations | Ortto

Marketing operations resources

Marketing operations

Discover expert insights, new ideas, and advice for content marketers and level up your content marketing strategy. 

Expert insights and resources for content marketers | Ortto

Content marketing resources

Content marketing

Discover expert insights, new ideas, and advice on retention marketing and level up your marketing strategy. 

Expert insights and resources for retention marketing | Ortto

Retention marketing resources

Retention

Gain knowledge ideas, tips and tricks to market, generate revenue and acquire customers with our product led growth blogs. Learn more today.

Expert insights and resources for product-led growth marketers | Ortto

Product-led growth resources

Product-led growth

Discover expert insights, new ideas, and advice on omnichannel marketing and level up your marketing strategy. 

Expert insights and resources on omnichannel marketing | Ortto

Omnichannel marketing

Supporting your customer-facing teams with content

Omnichannel marketing resources

Chloe Schneider

Head of Content @ Ortto

product led growth strategy

Is product-led growth the right strategy for your SaaS?

Unlock Your Potential: Dive into Ortto's Learning Hub

Learn | Ortto

Learn

In a product-led growth strategy, your product effectively sells itself. In this blog, we explain the benefits, and how to start implementing it in your business.

Product-led growth strategy, benefits, and how to become product-led - Ortto 

reduce customer churn

12 proven strategies to reduce churn

Reduce customer churn with proven tactics applied by SaaS and Product Led Growth teams around the world. In this blog, we'll explore types of churn and share 12 proven strategies for reducing churn in your SaaS.

Reduce customer churn

Best Strategies to Reduce Customer Churn - Ortto Insights

Author Meagan Philpot

Meagan Philpot

SaaS Customer journey 

Everything you need to know about SaaS customer journey and 5 ways to improve it

In this article, we explore SaaS customer journey, its importance, the different stages and 5 ways you can improve customer journey mapping. Read now.

SaaS customer journey

The SaaS Customer Journey & 5 Ways to Improve It  | Ortto

Sidney O'Connell

customer acquisition model

6 steps to building a high-performing customer acquisition model

Learn what customer acquisition models are, common misconceptions and six ways to build the best models. 

6 Ways to Build High Performing Customer Acquisition Models | Ortto

product led growth vs. sales led growth 

Product-Led Growth vs. Sales-Led Growth

Product-led vs. sales-led growth is an ongoing debate in the SaaS community. Here's why the most effective approach could be a combination of both.

Product-Led vs Sales-Led Growth: Finding the Right Balance

saas buyer personas

How to build your SaaS buyer personas

How to build SaaS buyer personas for product-led growth to increase your MRR and deliver a personalized product experience. Here is the five-step guide.

5 Steps to Create Better SaaS Buyer Personas | Ortto

growth loops 

How to use growth loops, plus real-world examples

Will growth loops replace the AARRR funnel framework for good? Let’s explore how growth loops work and how to implement them in your growth strategy.

Growth loops: How to use them and real-life examples | Ortto

what is a product qualified lead 

How to identify product-qualified leads for your business

What is a Product Qualified Lead? The definition of a PQL is a lead who has experienced their ‘aha moment’. They’ve seen the value first-hand, and they’re most likely going to be ready to commit to your product.

Product-qualified lead - Ortto 

Lead Nurturing Examples 

7 lead nurturing examples to drive growth

These 7 lead nurturing examples will help you to drive business growth by guiding leads who enter the funnel through marketing and sales to become customers.

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