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Personalization content hub

what is ad retargeting
Ad retargeting 101: Definition, strategies, and best practices

Ad retargeting can help your business bring visitors back to your site, increase conversions, and build better brand awareness. In this blog, we explore what it is, how it works, best practices, and strategies for success.

website visitor tracking
How to use website visitor tracking to your advantage

Implementing website visitor tracking will help you ensure you treat every visitor as a customer rather than a stranger. We look at what website tracking is, why it’s so important, and how to implement it.

exit intent pop up examples
21 exit-intent popup examples, plus how to create your own

Tired of window shoppers? A well-timed pop-up with a compelling message or offer can help keep users on site and convert them into customers.

Omnichannel vs. Multichannel Marketing
Why adopting an omnichannel marketing strategy will benefit your business

The debate around omnichannel vs. multichannel is one that many have weighed in on, but what exactly do the terms mean? And is one really better than the other? Let’s set the record straight.

personalized content
3 types of personalized content, plus how to get started today

Personalizing content is one of the most effective ways to increase engagement. In fact, 72% of customers will only engage with personalized messaging*. Here, we explore what content personalization is, why it matters, and how you can get started today.

Reduce Email Unsubscribe Rates
Top 5 reasons people unsubscribe from your mailing list

There are several reasons why people unsubscribe from your email list. Fortunately, there are treated and proven solutions.

customer journey marketing
The ultimate guide to customer journey marketing

In this ultimate guide, we’ll look at what customer journey marketing is, how to use data in your customer journey marketing, types of customer journeys every business should establish, how to track results, and more.

abandoned cart email example
6 ways to improve your abandoned cart emails, plus best-in-class examples

Abandoned carts are part of doing business online, but that doesn’t mean we can’t take steps to recover them. In this blog, we share abandoned cart email strategies and examples, along with tips and tricks for checkout success.

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Mosaic
Mosaic

“We were looking for a solution that was really easy to use, didn’t require a tech team, and would have a robust integration with Salesforce so we could trigger sales communications in a smarter way. Nobody else out there has what Ortto has.

Mica Shtewi
Tech Manager