Personalization content hub

Customer journey Customer experience Marketing automation SaaS marketing Customer data platform Business to business Personalization Email marketing

How to use data from Segment to personalize customer journeys

Connect your customer data from Segment to trigger personalized email and SMS communications in Ortto.

SMS marketing Personalization Business to business

How the best B2B companies are using SMS

SMS is not only for B2C. We speak to leading B2B marketing professionals to find out how they are embracing SMS across the sales funnel.

SaaS SaaS marketing Personalization

6 data points you should be using to personalize SaaS nurture journeys

Take a data-driven approach to personalizing a nurture journey in Ortto.

Customer journey SaaS Customer data platform SaaS marketing Business to business Business to consumer Personalization

8 strategies to help you track more first-party customer data

With the death of cookies looming, it’s never been so important to collect first-party data. These 8 strategies will help future-proof your company.

Marketing automation Content marketing Business to business Personalization Email marketing

Should I gate my content?

The gated vs. ungated content debate gets marketers fired up. So what’s the correct answer? Or is it even that simple?

Customer journey Customer experience Marketing automation SaaS Customer data platform SaaS marketing Business to business Business to consumer Personalization Email marketing

7 data points you should be using to personalize the onboarding journey

Make your data work for you and take your company’s onboarding journey to the next level. Here’s 7 data points to start using today.

Ecommerce Customer journey Customer experience Marketing automation Content marketing SaaS SaaS marketing Business to business Business to consumer Personalization Email marketing

8 effective customer engagement strategies to try now

It costs more to acquire new customers than it does to retain existing ones. Here are 8 customer engagement strategies to help you hold onto your valued customers.

Ecommerce Customer experience Marketing automation SMS marketing SaaS SaaS marketing Email marketing Business to business Business to consumer Personalization Social media

19 customer feedback tools to check out

Looking for a customer feedback tool? We’ve done the hard work for you and listed 19 of the best tools so that you can find the best-fit solution for your business.

Growth Personalization Customer experience Marketing automation Content marketing Ecommerce Customer journey Business to consumer Business to business Email marketing Customer data platform SaaS SaaS marketing

What is lifecycle lead nurturing?

Turn more leads into sales-ready leads with our four-step lifecycle lead nurturing framework.

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“We were looking for a solution that was really easy to use, didn’t require a tech team, and would have a robust integration with Salesforce so we could trigger sales communications in a smarter way. Nobody else out there has what Ortto has.”

Mica Shtewi

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Tech Manager

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