Discover expert insights, new ideas, and advice on AI and machine learning for marketers to level up your marketing strategy. 

Expert insights and resources on AI and machine learning for marketers | Ortto

AI and machine learning resources

AI and machine learning

Discover expert insights, new ideas, and advice on data and analytics for marketers and level up your marketing strategy. 

Expert insights and resources on data and analytics for marketers | Ortto

Marketing data and analytics resources

Data and analytics

Discover expert insights, new ideas, and advice to level up your marketing strategy. 

Expert insights and resources on marketing strategy | Ortto

Marketing strategy resources

Marketing strategy

Discover expert insights, new ideas, and advice on marketing operations and level up your marketing strategy. 

Expert insights and resources on marketing operations | Ortto

Marketing operations resources

Marketing operations

Supercharge your marketing with the automation by gaining knowledge and learning about strategies by reading our marketing automation blogs.

Expert insights and resources on marketing automation | Ortto

Marketing automation resources

Marketing automation 

Discover expert insights, new ideas, and advice for email marketers and level up your email marketing strategy. 

Expert insights and resources for email marketers | Ortto

Email marketing resources

Email marketing

Discover expert insights, new ideas, and advice on omnichannel marketing and level up your marketing strategy. 

Expert insights and resources on omnichannel marketing | Ortto

Omnichannel marketing

Supporting your customer-facing teams with content

Omnichannel marketing resources

Discover expert insights, new ideas, and advice for customer experience marketing and level up your marketing strategy. 

Expert insights and resources for customer experience marketing | Ortto

Customer experience marketing resources

Customer experience 

Discover expert insights, new ideas, and advice for content marketers and level up your content marketing strategy. 

Expert insights and resources for content marketers | Ortto

Content marketing resources

Content marketing

Discover expert insights, new ideas, and advice on lifecycle marketing to level up your marketing strategy. 

Expert insights and resources on lifecycle marketing | Ortto

Lifecycle marketing resources

Lifecycle marketing

Insights and advice for marketers in startups

Startup marketing resources

Startup marketing

Gain knowledge ideas, tips and tricks to market, generate revenue and acquire customers with our product led growth blogs. Learn more today.

Expert insights and resources for product-led growth marketers | Ortto

Product-led growth resources

Product-led growth

Discover expert insights, new ideas, and advice on retention marketing and level up your marketing strategy. 

Expert insights and resources for retention marketing | Ortto

Retention marketing resources

Retention

Learn how to create a personalized marketing strategy to grow your business and generate leads by reading our marketing personalization aritcles.

Expert insights and resources for marketing personalization | Ortto

Personalization resources

Personalization

In The Pulse's Mea Culpa series, marketing leaders share their biggest mistakes, and how these shaped their careers.

Mea culpa: Mistakes and lessons learned from marketing leaders

It was an ego problem (1)

Mea culpa series

Mea Culpa

Chloe Schneider

Head of Content @ Ortto

Transactional emails

Ultimate guide to transactional emails

Unlock Your Potential: Dive into Ortto's Learning Hub

Learn | Ortto

Learn

Vital sends: Ultimate guide to transactional emails

how to use live chat to increase conversions

How to use live chat to increase conversions

Live chat can be an effective channel for converting website visitors. It's all about getting the right message in front of the right vistior. In this blog, we show you how it's done. 

Ellie Wiseman

10 use cases for segmentation OG image

Audience segmentation enables more meaningful interactions. Here are 10 ways to grow your business using audience segmentation – for SaaS/B2B & B2C businesses.

How to use audience segmentation in your marketing - Ortto 

Live chat for business

Ultimate guide to live chat for business

In this ultimate guide, we’re going back to basics to explain what live chat really is (and what it isn’t) and how it works. Plus, we’ll share examples of live chat in use across the customer journey and best practices for success. 

Ultimate guide to live chat for businesses

Author Meagan Philpot

Meagan Philpot

Track more first-party data - Ortto 

How to build a first-party data strategy 

With the death of third-party cookies looming, collecting first-party data has never been so important. Refresh your strategy and collect more customer data with these tips. 

Personalised Marketing

What Is Personalized Marketing and How to Use It 

Explore the power of personalised marketing and discover practical usage tips in this comprehensive guide. Learn more.

SaaS tools

43 powerful SaaS tools for startups and scaleups

Whether you’re a startup or scaleup, this list of 43 SaaS tools will give you everything you need to curate a toolbox that helps your team perform at their best.

Stacked: 43 powerful SaaS tools for startups and scaleups

Andrea Warmington

Senior Content Strategist @ Ortto

Data-driven-personalization-blog

“The focus is always relevance”: How data can drive hyper-personalized experiences at scale

Discover how Tom Mitchell, Senior Lifecycle Operations Manager at Sona, harnesses the potential of personalization to cater to diverse industries and create tailored experiences.

data-driven-personalization-social-preview

Data-Driven Personalization: Expert Insights | Ortto

email drip campaigns

An updated guide to email drip campaigns, with real examples (2023)

A well-designed drip campaign can take some time to build, but that upfront investment in time pays off in dividends. In this guide, we’ll revisit the basics and best practices before examples of successful campaigns from real marketers. 

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