Personalization content hub

Artificial intelligence Ecommerce Customer journey Customer experience Marketing automation Content marketing SaaS Business to business Business to consumer Personalization Trends

5 ways AI will evolve within marketing in 2023, according to marketers

From advanced copy and image generation, to understanding attention mechanisms through the use of neural networks, biometrics and eye tracking, AI’s role within marketing is stepping up.

Ecommerce Customer journey Customer experience Marketing automation SMS marketing SaaS SaaS marketing Customer data platform Business to business Business to consumer Personalization Email marketing

Everything you need to know about dunning emails

Payments decline all the time, but with the right dunning email strategy, you can recover missed payments while keeping your customer experience positive. Here’s how to optimize dunning emails to prevent involuntary churn.

Ecommerce Customer journey Artificial intelligence Customer experience Marketing automation SMS marketing Analytics SaaS Customer data platform SaaS marketing Business to business Business to consumer Personalization Email marketing

Looking for a Braze alternative? Here are 9 marketing automation platforms to try now

We’ve rounded up 9 Braze alternatives that may be a better fit for your business.

Analytics Customer data platform SaaS marketing Personalization Email marketing

How to get more zero-party data and leverage it for growth

Learn more about what zero-party data is, why businesses need it, and how to get more of it and leverage it for growth.

Customer journey Marketing automation SaaS SaaS marketing Personalization Business to consumer Email marketing

5 strategies for driving customer value realization in SaaS

Value realization lies at the core of every SaaS business. Here are 5 strategies to drive value realization so you can increase retention and expansion.

Ecommerce Customer journey Marketing automation Customer experience SaaS Customer data platform SaaS marketing Business to business Business to consumer Personalization Email marketing

Looking for a Customer.io alternative? Here are 8 marketing automation platforms to check out

We’ve rounded up 8 Customer.io alternatives that may be a better fit for your business.

Email marketing Personalization Business to consumer Business to business SaaS marketing Content marketing

7 ways to re-engage your subscriber list

Re-engaging inactive subscribers is easier – and less costly – than acquiring new ones. Here are 7 strategies for re-engaging inactive subscribers.

Customer journey Customer experience Marketing automation Customer data platform Personalization Business to business SaaS

How to personalize automated prospecting emails

Warm up your cold emails to prospects using personalization. In this blog, we’ll show you how different data points can be used in automated prospecting emails to increase your return.

Customer journey Customer experience SMS marketing Marketing automation Business to consumer Personalization Email marketing

How to personalize booking reminders and appointment notifications

Make sure your customers never miss an appointment by personalizing booking reminders in Ortto.

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“We were looking for a solution that was really easy to use, didn’t require a tech team, and would have a robust integration with Salesforce so we could trigger sales communications in a smarter way. Nobody else out there has what Ortto has.”

Mica Shtewi

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Tech Manager

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