marketing automation dictionary
A-Z guide to marketing automation

Everything you need to know about marketing automation from A/B Testing to word of mouth marketing and everything in between.

Growth marketing strategies
Growth marketing strategies for every stage of the funnel

Scale your business at every stage of the customer journey. We found the best growth marketing strategies to get you started.

SEO for SaaS
How to use website visitor tracking to your advantage

Implementing website visitor tracking will help you ensure you treat every visitor as a customer rather than a stranger. We look at what website tracking is, why it’s so important, and how to implement it.

SMS Marketing 101
Everything you need to know about SMS marketing for B2B

Incredible engagement rates, cost effectiveness and a fast delivery rate make SMS a must-have channel for any omnichannel marketing campaign. We’ll help you take a step in the right direction.

email deliverability
How to improve your email deliverability

Good email deliverability is about more than avoiding spam folders. It’s about creating engaging content that your audience wants and expects to receive.

Autonomous marketing
Autonomous marketing just makes sense. Here's why

We're just at the beginning for autonomous marketing, as AI gets smarter, automation will take on a whole new meaning. Find out what’s possible now, and how it will impact your marketing in the future.

Best email marketing software for startups
How to find the right email marketing software for your startup

Launching a startup is not a walk in the park, but armed with the right email marketing software, your brand’s engagement can go from zero to hero.

win back email campaigns - blog image
4 tricks to win back inactive customers

Do you keep spending money acquiring new customers over and over again? What if all you need is to win back inactive ones?

Data driven marketing
8 steps for building a data-driven marketing department

Predict the needs, wants and future behaviors of your customers. The time is now to learn how to make data-driven marketing work in your favor.

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Mosaic
Mosaic

“We were looking for a solution that was really easy to use, didn’t require a tech team, and would have a robust integration with Salesforce so we could trigger sales communications in a smarter way. Nobody else out there has what Ortto has.

Mica Shtewi
Tech Manager