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Marketing automation hub

B2b email marketing best practices
10 ways to level up your B2B email marketing

Are you maximizing your ROI when using email marketing? Make the most of every send with these best practice email marketing tips.

Reduce Email Unsubscribe Rates
Top 5 reasons people unsubscribe from your mailing list

There are several reasons why people unsubscribe from your email list. Fortunately, there are treated and proven solutions.

Email Spam Trigger Words
Avoid these 250 trigger words to stop your emails going to spam

Prevent your emails going to straight to spam. Here's your complete list of email spam trigger words for 2022

customer journey marketing
The ultimate guide to customer journey marketing

In this ultimate guide, we’ll look at what customer journey marketing is, how to use data in your customer journey marketing, types of customer journeys every business should establish, how to track results, and more.

what is marketing automation
How to get started with marketing automation

Marketing automation is software that manages customer communications throughout the entire customer journey.

How to welcome a new customer
How to create a welcome email series that increases revenue

You only have one chance to make a lasting first impression, ensure your new customer welcome emails aren’t letting you down.

saas onboarding
The ultimate guide to SaaS customer onboarding

Exploring what a remarkable SaaS onboarding experience looks like, the phases of onboarding, and metrics that matter.

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Mosaic
Mosaic

“We were looking for a solution that was really easy to use, didn’t require a tech team, and would have a robust integration with Salesforce so we could trigger sales communications in a smarter way. Nobody else out there has what Ortto has.

Mica Shtewi
Tech Manager