Marketing Automation Blogs, Articles and Content Hub | Ortto

Growth marketing strategies for every stage of the funnel

Scale your business at every stage of the customer journey. We found the best growth marketing strategies to get you started.

SMS marketing Marketing automation

Everything you need to know about SMS marketing for B2B

Incredible engagement rates, cost effectiveness and a fast delivery rate make SMS a must-have channel for any omnichannel marketing campaign. We’ll help you take a step in the right direction.

Email marketing Ecommerce Marketing automation Nonprofit Content marketing

How to improve your email deliverability

Good email deliverability is about more than avoiding spam folders. It’s about creating engaging content that your audience wants and expects to receive.

Marketing automation AI and machine learning

Autonomous marketing just makes sense. Here's why

We're just at the beginning for autonomous marketing, as AI gets smarter, automation will take on a whole new meaning. Find out what’s possible now, and how it will impact your marketing in the future.

Best email marketing software for startups

Email marketing Lifecycle marketing Marketing automation

10 best email marketing software options for your startup

Launching a startup is not a walk in the park, but armed with the right email marketing software, your brand’s engagement can go from zero to hero.

Marketing strategy Lifecycle marketing Data and analytics Marketing automation Email marketing Product-led growth

8 steps for building a data-driven marketing department

Predict the needs, wants and future behaviors of your customers. The time is now to learn how to make data-driven marketing work in your favor.

Lifecycle marketing Nonprofit Marketing automation Ecommerce Personalization

Why adopting an omnichannel marketing strategy will benefit your business

The debate around omnichannel vs. multichannel is one that many have weighed in on, but what exactly do the terms mean? And is one really better than the other? Let’s set the record straight.

Marketing automation AI and machine learning

How machine learning can help marketers today

Machine learning will power up your marketing plan, taking data rich information and turning it into insights and learnings to better your business.

Lifecycle marketing Marketing automation Email marketing

How to write better email subject lines and increase your open rates

Struggling to get your customers to open your emails? Then this is for you.

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“We were looking for a solution that was really easy to use, didn’t require a tech team, and would have a robust integration with Salesforce so we could trigger sales communications in a smarter way. Nobody else out there has what Ortto has.”

Mica Shtewi

—

Tech Manager

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