Supercharge your marketing with the automation by gaining knowledge and learning about strategies by reading our marketing automation blogs.

Expert insights and resources on marketing automation | Ortto

Marketing automation resources

Marketing automation 

Learn how to create a personalized marketing strategy to grow your business and generate leads by reading our marketing personalization aritcles.

Expert insights and resources for marketing personalization | Ortto

Personalization resources

Personalization

Discover expert insights, new ideas, and advice on AI and machine learning for marketers to level up your marketing strategy. 

Expert insights and resources on AI and machine learning for marketers | Ortto

AI and machine learning resources

AI and machine learning

Discover expert insights, new ideas, and advice on lifecycle marketing to level up your marketing strategy. 

Expert insights and resources on lifecycle marketing | Ortto

Lifecycle marketing resources

Lifecycle marketing

Discover expert insights, new ideas, and advice to level up your marketing strategy. 

Expert insights and resources on marketing strategy | Ortto

Marketing strategy resources

Marketing strategy

Discover expert insights, new ideas, and advice on retention marketing and level up your marketing strategy. 

Expert insights and resources for retention marketing | Ortto

Retention marketing resources

Retention

Discover expert insights, new ideas, and advice for customer experience marketing and level up your marketing strategy. 

Expert insights and resources for customer experience marketing | Ortto

Customer experience marketing resources

Customer experience 

Discover expert insights, new ideas, and advice for email marketers and level up your email marketing strategy. 

Expert insights and resources for email marketers | Ortto

Email marketing resources

Email marketing

Discover expert insights, new ideas, and advice on marketing operations and level up your marketing strategy. 

Expert insights and resources on marketing operations | Ortto

Marketing operations resources

Marketing operations

Discover expert insights, new ideas, and advice on data and analytics for marketers and level up your marketing strategy. 

Expert insights and resources on data and analytics for marketers | Ortto

Marketing data and analytics resources

Data and analytics

Discover expert insights, new ideas, and advice for content marketers and level up your content marketing strategy. 

Expert insights and resources for content marketers | Ortto

Content marketing resources

Content marketing

In The Pulse's Mea Culpa series, marketing leaders share their biggest mistakes, and how these shaped their careers.

Mea culpa: Mistakes and lessons learned from marketing leaders

It was an ego problem (1)

Mea culpa series

Mea Culpa

Insights and advice for marketers in startups

Startup marketing resources

Startup marketing

Gain knowledge ideas, tips and tricks to market, generate revenue and acquire customers with our product led growth blogs. Learn more today.

Expert insights and resources for product-led growth marketers | Ortto

Product-led growth resources

Product-led growth

Discover expert insights, new ideas, and advice on omnichannel marketing and level up your marketing strategy. 

Expert insights and resources on omnichannel marketing | Ortto

Omnichannel marketing

Supporting your customer-facing teams with content

Omnichannel marketing resources

Author Meagan Philpot

Meagan Philpot

Best marketing automation software for SaaS

Best marketing automation solution for SaaS

The best 8 marketing automation solutions for SaaS

Unlock Your Potential: Dive into Ortto's Learning Hub

Learn | Ortto

Learn

Increase efficiency, drive growth and streamline workflow can all be achieved when using a powerful marketing automation solution. We’ll help you choose the right one.  

Marketing automation software for SaaS - Ortto 

Travis Hazlewood

email deliverability

Top 5 ways to help your holiday season emails land in the inbox

Email deliverability is especially important over the busiest (and most difficult) email marketing season of the year: the holiday season. 

Email deliverability over the holiday season - Ortto

Consolidate your marketing stack

6 steps to take to consolidate your martech stack

Building a martech stack takes time. Create a cohesive and data-driven experience for your customers by consolidating your data. We’ll tell you how. 

Building a martech stack - Ortto 

Onboarding customer journey

7 data points you should be using to personalize the onboarding journey

Building an onboarding customer journey? During any onboarding experience you have access to several customer data points that, when used correctly, will set your customer up for success.

Data for onboarding journey - Ortto

Onboarding customer journey - Ortto

Sidney O'Connell

customer engagement strategy

8 effective customer engagement strategies to try now

Discover expert insights, new ideas, and advice for ecommerce marketers and level up your marketing strategy. 

Expert insights and resources for ecommerce marketers | Ortto

Ecommerce marketing resources

Ecommerce marketing

It costs more to acquire new customers than it does to retain existing ones. These 8 customer engagement strategies will help retain your valued customers.

Customer engagement strategies - Ortto 

Ellie Wiseman

how to promote a webinar

Your 6-step guide to promoting a webinar

How to promote a webinar? In this article we share a 6-step guide to promoting a webinar, including pre- and post-production tips across multiple channels, so that you can increase registrations and attendees.

How to promote a webinar - Ortto

customer feedback tool

19 customer feedback tools to check out

We round up 19 of the best customer feedback tools, including tools for gathering sentiment, tools for user testing, survey tools, review management, and so on.

customer feedback tools

Customer feedback tools - Ortto 

a guide to identity resolution

A guide to identity resolution

Identity resolution software provides businesses with a unified view of their customers so they can deliver relevant messaging and better serve their needs.

Identity resolution

Identity resolution software - Ortto 

Chloe Schneider

Head of Content @ Ortto

lead capture forms

7 ways to use lead capture forms

Lead capture forms are an essential part of growing your subscriber base. To maximize conversions, you want to build an attention-grabbing form that serves a purpose. In this blog, we’ll show you how it’s done. 

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