Marketing Automation Blogs, Articles and Content Hub | Ortto

10 SaaS marketing automation templates you need in 2023

10 SaaS marketing automation templates that will drive growth, engagement, and customer loyalty in 2023.

Customer experience SMS marketing Marketing automation Personalization Email marketing

6 templates to help SDRs improve meeting attendance and conversions

These SMS, email, and journey templates can help sales representatives improve meeting attendance and follow up post-meeting to increase your chance of a conversion.

Marketing automation Personalization Email marketing

4 email templates to use to celebrate your customers

Without customers, you have no business, so make sure you celebrate them often. Here are 4 email templates to get you started.

Customer data platform Lifecycle marketing Marketing automation

How to create a customer health score that measures customers’ overall experience with your brand

With Ortto’s Scores feature, you can build a customer health model that enables you to accurately measure the pulse of your customers’ experience with your brand at any time.

Marketing strategy Marketing automation

We found the 10 best lead scoring platforms

Lead scoring software will help you streamline your lead management process. Here are the top 10 lead scoring software options that will help you identify and prioritize qualified leads.

Marketing strategy Customer experience Marketing automation Content marketing Personalization Email marketing

9 B2B marketing tips that deserve your attention for 2023

Stay afloat in a looming economic downturn by refreshing your B2B marketing strategy for 2023. We asked B2B professionals what they are focussing on.

Ecommerce Marketing automation Customer experience Data and analytics

The 7 essential dashboards every B2C needs

B2C dashboards help you keep tabs on what’s important to your business. We asked professionals in the B2C industry about the dashboards that help them drive results.

Ecommerce Lifecycle marketing Customer experience Marketing automation SMS marketing Customer data platform Personalization Email marketing

Everything you need to know about dunning emails

Payments decline all the time, but with the right dunning email strategy, you can recover missed payments while keeping your customer experience positive. Here’s how to optimize dunning emails to prevent involuntary churn.

Marketing automation Customer data platform

Looking for a Braze alternative? Here are 9 marketing automation platforms to try now

We’ve rounded up 9 Braze alternatives that may be a better fit for your business.

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“We were looking for a solution that was really easy to use, didn’t require a tech team, and would have a robust integration with Salesforce so we could trigger sales communications in a smarter way. Nobody else out there has what Ortto has.”

Mica Shtewi

—

Tech Manager

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