Discover expert insights, new ideas, and advice on marketing operations and level up your marketing strategy. 

Expert insights and resources on marketing operations | Ortto

Marketing operations resources

Marketing operations

Discover expert insights, new ideas, and advice for email marketers and level up your email marketing strategy. 

Expert insights and resources for email marketers | Ortto

Email marketing resources

Email marketing

Discover expert insights, new ideas, and advice on omnichannel marketing and level up your marketing strategy. 

Expert insights and resources on omnichannel marketing | Ortto

Omnichannel marketing

Supporting your customer-facing teams with content

Omnichannel marketing resources

Supercharge your marketing with the automation by gaining knowledge and learning about strategies by reading our marketing automation blogs.

Expert insights and resources on marketing automation | Ortto

Marketing automation resources

Marketing automation 

Discover expert insights, new ideas, and advice on lifecycle marketing to level up your marketing strategy. 

Expert insights and resources on lifecycle marketing | Ortto

Lifecycle marketing resources

Lifecycle marketing

Discover expert insights, new ideas, and advice for content marketers and level up your content marketing strategy. 

Expert insights and resources for content marketers | Ortto

Content marketing resources

Content marketing

Discover expert insights, new ideas, and advice for customer experience marketing and level up your marketing strategy. 

Expert insights and resources for customer experience marketing | Ortto

Customer experience marketing resources

Customer experience 

Discover expert insights, new ideas, and advice on data and analytics for marketers and level up your marketing strategy. 

Expert insights and resources on data and analytics for marketers | Ortto

Marketing data and analytics resources

Data and analytics

Discover expert insights, new ideas, and advice to level up your marketing strategy. 

Expert insights and resources on marketing strategy | Ortto

Marketing strategy resources

Marketing strategy

Insights and advice for marketers in startups

Startup marketing resources

Startup marketing

Gain knowledge ideas, tips and tricks to market, generate revenue and acquire customers with our product led growth blogs. Learn more today.

Expert insights and resources for product-led growth marketers | Ortto

Product-led growth resources

Product-led growth

Discover expert insights, new ideas, and advice on retention marketing and level up your marketing strategy. 

Expert insights and resources for retention marketing | Ortto

Retention marketing resources

Retention

Learn how to create a personalized marketing strategy to grow your business and generate leads by reading our marketing personalization aritcles.

Expert insights and resources for marketing personalization | Ortto

Personalization resources

Personalization

Discover expert insights, new ideas, and advice on AI and machine learning for marketers to level up your marketing strategy. 

Expert insights and resources on AI and machine learning for marketers | Ortto

AI and machine learning resources

AI and machine learning

In The Pulse's Mea Culpa series, marketing leaders share their biggest mistakes, and how these shaped their careers.

Mea culpa: Mistakes and lessons learned from marketing leaders

It was an ego problem (1)

Mea culpa series

Mea Culpa

Chloe Schneider

Head of Content @ Ortto

Integrated data teams

Breaking down data silos: Maximizing marketing success with integrated data teams

Unlock Your Potential: Dive into Ortto's Learning Hub

Learn | Ortto

Learn

Discover how integrating data teams within marketing departments can unlock growth opportunities and enhance campaign performance. Learn why breaking down data silos is crucial for successful data-driven marketing strategies.

Democratizing Data: Empowering Marketers with Insights | Ortto

Andrea Warmington

Senior Content Strategist @ Ortto

Messaging 4

Adapting to the changing buyer: Why your messaging must change to reach today's decision-makers

Discover how the tech buyer landscape has evolved and why adapting your marketing is crucial. Learn why you need to craft messaging that resonates beyond technology to differentiate your brand.

Speak the Language of the New Tech Buyer | Ortto

Big swing 3

“Momentum breeds momentum”: Why the downturn is an opportunity to abandon incrementalism and take big swings

Amidst a sea of cautious advice, the CEO of one agency is challenging the status quo and suggesting the downturn could be an opportunity for businesses to embrace bold marketing approaches.

Bold Marketing in Times of Uncertainty - A CEO's Perspective | Ortto

Michael Oliver blog

A marketing director on the three questions that should underpin every marketing strategy

Michael Oliver stresses the importance of a solid marketing foundation: market orientation, customer segmentation, and building a case for new initiatives like AI. Learn his three key questions for building a long-term plan.

How to overcome lead quality issues

How to overcome lead quality problems

If you have a flood of leads, but none of them are converting, you’re not alone. These strategies can help you overcome lead quality problems to bring better-fit leads into the funnel.  

lead qualification

How to overcome lead quality problems  

SaaS Trends

7 SaaS trends to watch in 2023

Top 7 SaaS trends to watch in 2023. 1. Consolidation of tech stack 2. AI’s role in product development 3. Customer acquisition takes a backseat 

Top SaaS Trends: Stay Ahead with Ortto's Insights

Author Meagan Philpot

Meagan Philpot

Looking for audience segmentation software? Here are 7 questions to ask

Discover expert insights, new ideas, and advice for ecommerce marketers and level up your marketing strategy. 

Expert insights and resources for ecommerce marketers | Ortto

Ecommerce marketing resources

Ecommerce marketing

Ortto's audience segmentation platform helps you deliver better and effective marketing targeting customers throughout their journey. Sign up now!

Choosing Audience Segmentation Software: 7 Key Questions

Lead scoring software

We found the 10 best lead scoring platforms 

Here are the top 10 lead scoring platforms that will help you identify and prioritize qualified leads and improve conversions. 

Top lead scoring platforms - Ortto 

what is lead scoring 

The guide to lead scoring in SaaS and B2B

Lead scoring is the process of assigning a numerical score to each new lead to assess the likelihood of conversion. Identifying the highest quality leads is crucial to prioritizing marketing and sales team’s time and effort. 

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