Discover expert insights, new ideas, and advice on AI and machine learning for marketers to level up your marketing strategy. 

Expert insights and resources on AI and machine learning for marketers | Ortto

AI and machine learning resources

AI and machine learning

Discover expert insights, new ideas, and advice on data and analytics for marketers and level up your marketing strategy. 

Expert insights and resources on data and analytics for marketers | Ortto

Marketing data and analytics resources

Data and analytics

Discover expert insights, new ideas, and advice to level up your marketing strategy. 

Expert insights and resources on marketing strategy | Ortto

Marketing strategy resources

Marketing strategy

Discover expert insights, new ideas, and advice on marketing operations and level up your marketing strategy. 

Expert insights and resources on marketing operations | Ortto

Marketing operations resources

Marketing operations

Supercharge your marketing with the automation by gaining knowledge and learning about strategies by reading our marketing automation blogs.

Expert insights and resources on marketing automation | Ortto

Marketing automation resources

Marketing automation 

Discover expert insights, new ideas, and advice for email marketers and level up your email marketing strategy. 

Expert insights and resources for email marketers | Ortto

Email marketing resources

Email marketing

Discover expert insights, new ideas, and advice on omnichannel marketing and level up your marketing strategy. 

Expert insights and resources on omnichannel marketing | Ortto

Omnichannel marketing

Supporting your customer-facing teams with content

Omnichannel marketing resources

Discover expert insights, new ideas, and advice for customer experience marketing and level up your marketing strategy. 

Expert insights and resources for customer experience marketing | Ortto

Customer experience marketing resources

Customer experience 

Discover expert insights, new ideas, and advice for content marketers and level up your content marketing strategy. 

Expert insights and resources for content marketers | Ortto

Content marketing resources

Content marketing

Discover expert insights, new ideas, and advice on lifecycle marketing to level up your marketing strategy. 

Expert insights and resources on lifecycle marketing | Ortto

Lifecycle marketing resources

Lifecycle marketing

Insights and advice for marketers in startups

Startup marketing resources

Startup marketing

Gain knowledge ideas, tips and tricks to market, generate revenue and acquire customers with our product led growth blogs. Learn more today.

Expert insights and resources for product-led growth marketers | Ortto

Product-led growth resources

Product-led growth

Discover expert insights, new ideas, and advice on retention marketing and level up your marketing strategy. 

Expert insights and resources for retention marketing | Ortto

Retention marketing resources

Retention

Learn how to create a personalized marketing strategy to grow your business and generate leads by reading our marketing personalization aritcles.

Expert insights and resources for marketing personalization | Ortto

Personalization resources

Personalization

In The Pulse's Mea Culpa series, marketing leaders share their biggest mistakes, and how these shaped their careers.

Mea culpa: Mistakes and lessons learned from marketing leaders

It was an ego problem (1)

Mea culpa series

Mea Culpa

Chloe Schneider

Head of Content @ Ortto

KPIs vs metrics

KPIs vs. metrics: Understanding the difference with examples

Unlock Your Potential: Dive into Ortto's Learning Hub

Learn | Ortto

Learn

Dive deep into the distinction between KPIs and metrics with clear explanations and illustrative examples. Read more here.

marketing attribution models

Everything you need to know about attribution models

Deep Dives: Explore In-Depth Insights and Analysis at Ortto

Deep dives

Find out what marketing attribution models are, why they are so important to marketers, the most common types of attribution modeling, and how Ortto can help you with attribution at every stage of the customer journey. 

Marketing attribution models - Ortto 

top of the funnel marketing

Top of funnel marketing: goals, best practices, and tactics

Delve into the world of top-of-funnel marketing with an in-depth exploration of strategies, benefits, and real-world examples. Learn more. 

Personalised Marketing

What Is Personalized Marketing and How to Use It 

Explore the power of personalised marketing and discover practical usage tips in this comprehensive guide. Learn more.

What is an email nurture campaign?

Elevate your marketing game with Email Nurture Campaigns. Learn how to engage, nurture, and convert leads effectively.

Jacqui McCallum headshot

Contributor

Jacqui McCallum

mea culpa series

5 tips for leading a successful marketing team

Lisa Papli, reflects on how a big mistake early in her career reframed her approach to leadership. 

Andrea Warmington

Senior Content Strategist @ Ortto

prioritizing marketing efforts

Balancing act: Expert advice on prioritizing marketing efforts

Marketing budgets are shrinking, and marketers face the challenge of doing more with less. Discover expert insights on ruthless prioritization and selecting the right KPIs to drive business outcomes.

Expert Advice for Overcoming Marketing Budget Constraints

customer acquisition costs

Customer acquisition cost (CAC): Everything you need to know

Master customer acquisition cost for any business - your complete guide to understanding what it is, how to calculate and optimise CAC . Learn more.

growth marketing strategies

The complete guide to building a growth marketing plan

In this environment, more than ever before, a carefully constructed growth marketing plan is an essential part of achieving business objectives. 

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